IndiaSmart - Business Plan by Subramanian S & Vishnu S Mohan

1. Business Plan on job placement training
By
Subramanian S
Vishnu S Mohan
IndiaSmart

2. Company Vision & Mission
• Our vision is to be India’s best
placement training company
offering personalized servicesVision
• Our mission is to build an online
portal where people can get
access to excellent placement
training in a personalized mode
Mission

3. Current Problem Faced by Customers
Students/professionals find it difficult to crack the job placements because of lack
of proper training in interviews and group-discussions
Currently students address the problems by
 Training in campus placement wings in professional colleges
 Training in independent placement training agencies
 Counseling/coaching by mentors like college professors, parents etc.
 Online career forums and other web sites
Currently job professionals address the problems by
 Counseling/coaching by mentors like senior colleagues, industry veterans etc.
 Online Career Forums and other web sites

4. How does IndiaSmart solve the problem
Personalized Mock Interviews(Skype and telephone)
No location constraints and limited time constraints
Excellent feedback mechanism
Customized repository of interview training materials
Free courseware of G.D preparation materials
Courseware on Aptitude training
Affordable pricing for different categories of customers
Through our value proposition offered by our ONLINE PORTAL

5. How does IndiaSmart solve the problem (contd.)
Demonstration through a use-case
Customer
realizing the
deficiency in
job-
placement
skills
Customer
understanding
our value
proposition
Customer
sign up with
the online
portal
Customer
signs up for
the training
programme
(payment)
Programme
delivery
Customer
gets the
benefit from
the
programme
Customer wants
more benefits

6. Why Now? (Appropriate time-stage in the historical evolution)
Appropriate time for IndiaSmart
Web content on placement skills (videos, static content etc.)
Emerging independent placement skill training academies
Setting up of training centers for students inside colleges
Setting up of training sessions for students in professional colleges before job placements
Setting up of placement centers in educational institutions
Students/professionals/institutions become more conscious of placement skills
No specific placement training
Chronological order

7. Why Now? (Recent trends)
Boom in internet penetration
Indians shedding away the apprehensions
towards e-commerce
Students/professionals becoming more
conscious about the importance of
company placement skills
More and more number of online
educational portals coming into existence
Novel techniques in personal interviews
(Skype, telephonic)

8. Market Size
Fresh and
experienced
graduates in all
professional
colleges
Customer Segments (High level classification)

9. • All Indian MBA graduates who sit for job
placementsTAM
• All Indian MBA graduates from tier 2,3,4
colleges who have competencies with
them but fail to deliverSAM
• All Indian MBA graduates from tier 2,3,4
colleges who have competencies with
them but fail to deliver (in places like
Coimbatore and Cochin)
SOM
Market Size (contd.)

10. Market Potential of MBA graduates
(now only considering MBA to start with)
No. of MBA/PGDM seats = 3,52,571 (a)
(Source: http://www.mbauniverse.com/mbauniverse_2012/mbauniverse_year_2012.pdf)
Occupancy percentage = 65% (b)
(Source: http://crisil.com/Ratings/Brochureware/News/CRISIL-Research-education-pr_010212.pdf)
No. of MBA/PGDM students = 229170 (TAM) (a*b)
Targetable no. of MBA/PGDM students = 200000 (SAM)
Ignoring the students from the tier 1 institutes and those students who are extremely incapable
from tier 2,3 and 4 colleges
Immediately targetable no of students on annual basis = 1% of SAM
2000 students (SOM)

11. Competition
Competition Type Example
College in-house placement
centre
Amrita University Campus
Placement Centre
Independent training agency FACE, Focus Academy for
Career Enhancement,
Coimbatore
Online educational portals Edukart.com
Academic and industry experts College professors/mentors
Features of competitors
• One to Many training
• Fixed time schedule
• Limited availability
• Resource constraints
• Ineffective feedback
Our advantages over
competitors
• One to one training
• Convenient time schedule
• Full time availability
• No resource constraints
• Very effective feedback

12. Product/Service
• Aptitude test
• Domain Knowledge test
• Personal Interview test
Diagnosis
• Interactive Course
Content
• Specifically for Aptitude
& Domain Knowledge
• Group Discussion
Materials
• Soft Skill Learning
Materials
Training Materials
• 3 Mock Interviews
(Skype/Telephonic)
• Large repository of
interview questions
• Video/Audio Analysis &
Feedback
Mock Interviews
Placement Training Programme (PTP)
Last Mile Preparation (LMP)
Training Specific to the
company and role
Last Mile Preparation
Price: Rs. 2000/-
Price: Rs. 800/-

13. PTP – Programme Delivery
Diagnosis
(Tests on aptitude,
Domain knowledge,
Interview skills)
Design a customized course
for the user based on the diagnosis.
Payment for interview
User signs up for the course
Payment for the course
Course
Aptitude training
Interactive training,
tests, scorecards
Soft Skills
Interactive
presentations,
videos
GD Training
Content on current
affairs, GD videos
Personal Interviews
3 Mock Interviews,
feedback
User should
• Submit the resume
• Select his/her specialization
Signs up in
the portal

14. LMP – Programme Delivery
Selects
Last Mile Preparation
Selects the company,
role
User signs up for the course
Payment for the course
User receives (specific to the company and role)
• One mock interview + feedback
• Content on probable interview questions and answers
• One domain knowledge test
• Content on relevant domain
• Content on probable GD topics
• One aptitude test
• Content on probable aptitude questions and answers
Signs up in
the portal
User should sign up for LMP
at least 1 week before the
actual placement process.
User will receive the offering
one day after signing up.

15. Marketing
• Tie-ups with educational institutes, companies which often visit campuses for
job recruitments
• Educational institutes and the companies can promote our programmes
• Marketing Expenses will be spent according to:
Social media
& Online Ads
35%
Physical
Banners &
posters
25%
Direct
marketing
40%
MARKETING EXPENSE
Direct Marketing
• Identify the students who are good enough but fail to deliver
• Through the academic background (comparison with mean CGPA)
• Resumes in LinkedIn and Naukri
• Directly market to them through e-mails, sms etc.

16. Team
Subramanian S,
Key Account Manager in Netelixir (placed in Netelixir)
2.5 Years in TATA Consultancy Services as Systems Engineer
MBA from Amrita School of Business, Coimbatore
B Tech Computer Science from Amrita School of Engg, Kollam
Vishnu S Mohan,
Agency Unit Manager in Future Generali (placed in Future Generali)
2 Years in HSBC as IT Analyst
MBA from Amrita School of Business, Coimbatore
B Tech Electronic & Communication from CUSAT, Kerala

17. THANK YOU !!