1. TCS – Encouraging SFA use
Sudhir Singh Rajput
Presented By:-
Himanshu Shukla

2. Client Challenges
Creating and Sustaining Loyalty of a
demanding customer base
Sustaining Profitability in highly competitive
and rapidly changing environment
Building and managing complex customer
information

3. Technology Support By TCS
TCS offer CRM solutions across the following industry
verticals :-
Banking and Financials
High Tech
Services
Insurance Utilities Telecom
Healthcare and Life
Sciences Retail
Travel, Transport and
Automotive Manufacturing
Hospitality

4. Retail :- Merchandising Solutions
Current Challenges
 Intensifying Competition, Expanding
Boundaries, Complex Global Supply Chain, and fickle
customer loyalty
What TCS provides
 Adapt to the changing dynamics in merchandising
planning and execution
 Self & Space Planning

5. RFID
Current Challenges
Traceability and Real time control to Retailers
What TCS provides
Access real time, consistent and accurate
information through its RFID technology

6. Supplier Relationship Management
Current Challenges
 Changing Consumer Demands, Eroding brand loyalty
and complex supply networks.
 Increase Efficiencies and find ways to get the right
products in the right place at right time.
What TCS provides
 Enable companies to synchronize supply with demand
and leverage strategies sources to achieve cost
efficiency as well as customer satisfaction.

7. Multi Channel Retailing
Current Challenges
 Need to integrate and synchronize operations across
retail value chains and optimize every touch point to
deliver seamless customer experience
What TCS provides
 By leveraging people, technology, process and
infrastructure
 Enabling cross channel inventory management to
synchronize

8. Retail Stores
Current Challenges
 Need to realize efficiencies across chains
 Enhancing the quality of service
 Advanced merchandising strategies
What TCS provides
 Seamless service to their customers
 Implement Smart store technology

9. Supply Chain
Current Challenges
 Dynamic supply network to respond to unique customers
requirements
 Supply chain Planning, Procurment, Inventory
optimization, warehouse management, logistics distribution, and
transportation
 Retailers can improve efficiencies and enhance productivity
What TCS provides
 Transformation and integrated demand and replacement planning
to warehouse management
 Retail companies manage seamless supply networks
 Cost effective

10. Master Data Management
Current Challenges
 Mergers and acquisitions and the opening up of new markets and
sales channels
 Data stored in disparate system
 Data synchronization is rapidly becoming imperative
 Accurate view of business
What TCS provides
 Works with retailers across globe to help them gain a consistent
view of their customers, suppliers, products, and employees
 Data strategy and consulting
 Data integration and product information management
 Master data management solutions

11. Travel Transport and Hospitality
Current Challenges
 Expanding globally
 Creating an agile IT architecture
 Customers acquisition and interaction lifecycle
 Increasing portfolio of products and services
 Innovate new business model and improve competitiveness
 Green initiatives
What TCS provides
 New transformational programme
 Modernization
 Re-engineering
 E-commerce
 Loyalty management solution
 Specialized flight system

12. Airlines
Current Challenges
 Sustaining and surviving crises
 Making uniqueness in enhancing customers experience
 Network airline and cargo traffic
What TCS provides
 Airline service delivery platform
 Simulators and airlines massage adapters
 Strong domain understanding

13. Hospitality
Current Challenges
 Guests expect personalized, differentiated and holistic experiences
 Developing an effective and balanced distribution
 Centralized operations and management
 Providing greater transparency to owner and franchisee
stakeholder group
What TCS provides
 Our global network delivery model
 Travel and hospitality innovation lab
 Various tools, frameworks, methodologies and best practices

14. Alliance
Oracle
Sap
Atg
Salesforce.com