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STRATEGIC PLANNING Revival and Repositioning of AMBASSADOR

AUTOMOBILE MARKET IN INDIA ,[object Object],[object Object],[object Object]

MAJOR MANUFACTURERS IN AUTOMOBILE INDUSTRY

AMBASSADOR- ‘The King of Indian Roads’ ,[object Object],[object Object],[object Object],[object Object]

AMBASSADOR- ‘The King of Indian Roads’ ,[object Object],[object Object],[object Object]

HISTORY OF THE ‘RAJA GAADI’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE LEGEND ,[object Object],[object Object],[object Object],[object Object]

SPECS AND FEATURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPECS AND FEATURES

AVAILABLE COLOURS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRICING Variants 1800 BE Std Petrol 1817 cc Manual Rs. 4,60,000* 1800 BU Std Petrol 1817 cc Manual Rs. 4,63,000* Avigo 1.8 BU AC (P) Petrol 1817 cc Manual Rs. 5,69,000* MPFI Grand BU Petrol 1817 cc Manual -- 2000 DSL (BE/TG/RDL) Diesel 1995 cc Manual Rs. 4,81,000* Grand 2.0 BE AC PS (D) Diesel 1995 cc Manual Rs. 5,27,000* DSZ Grand Diesel 1995 cc Manual -- Grand BE AC PS (D) Diesel 1817 cc Manual Rs. 5,35,000* Avigo 2.0 BU (AC) (D) Diesel 1995 cc Manual Rs. 6,20,000* Grand CNG BU Diesel 1817 cc Manual -- Grand CNG BU/PS Diesel 1817 cc Manual -- MPFI Grand 0/5 Diesel 1817 cc Manual -- MPFI Grand BU/PS Diesel 1817 cc Manual -- Grand CNG 0/5 CNG 1817 cc Manual -- *Ex-Showroom Delhi

CURRENT MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object]

COMPETITORS IN THE SAME PRICE CATEGORY * The links to the competitor’s advertisements are attached separately Competitors Hyundai Verna Maruti SX4 Mahindra Renault Logan Mahindra Bolero Fiat Linea Tata Indigo XL Maruti Swift Dzire Mahindra Xylo Hyundai i20 Honda City ZX Ford Fiesta Honda Jazz Chevrolet Aveo Skoda Fabia Chevrolet Optra Mitsubishi Lancer Mercedez Benz CLK Class Honda New City

STRATEGIC PLAN ,[object Object],[object Object]

MARKET- TARGET AUDIENCE ,[object Object],[object Object]

PROPOSED SPECIFICATIONS OF THE NEW MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION CAMPAIGN ,[object Object],[object Object],[object Object],[object Object]

AIM OF THE CAMPAIGN ,[object Object],[object Object],[object Object]

PHASE I- PLAN ,[object Object],[object Object],[object Object],[object Object]

PHASE I- MEDIA ,[object Object],[object Object],[object Object]

PHASE II- PLAN ,[object Object],[object Object],[object Object],[object Object]

PHASE II- MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BEFORE PHASE II ENDS ,[object Object],[object Object]

PHASE III- PLAN ,[object Object],[object Object],[object Object]

PHASE III- MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PHASE III- MEDIA ,[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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