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How I learned to floss, workout and eat
salads daily
Sunil Maulik (@sunim1; sunil.maulik@gmail.com)
I grew up chubby...
...with poor dental
care...
... and never saw a
sweet I didn't like
(1)Learning to Work Out
• Living in a rough neighborhood
• Constant sense of danger
• "Fight or flight" - both require
fitness
Attempts
• Soccer (Football) - Requires a group
• Running - Boring. Hard to do when
weather is bad.
• Martial Arts - Anywhere/Anytime.
Doesn’t require special equipment
Solution - Karate
• Rigorous, formalized process
• Clear goals, real-time feedback
• Self-sustaining and progressive
• Certain “cult-like” mentality
Sustainability
• Simple habits (“do fifty front-kicks while
brushing your teeth”)
• Rewards system (“no morning shower
until you’ve really worked up a sweat.”)
• Real-time feedback (Satisfying
snapping sound of gi when punch or
kick executed properly)
Summary
• Seek an existential threat/reward
• Impose external deadlines
• Set specific, measurable goals
(2)Learning to eat Salads
• Family history of cardiovascular disease &
hypertension
• Concerns about cholesterol, vitamin levels
• Constant over-indulging
Attempts
• Ate vegetables with a meal
• Generally ate fruit for breakfast
• Not able to consider a salad a
“meal”
Solution: date someone
who loves salads
• Cultural expectations (Salads at every
meal)
• Making salads a shared activity
• Tie nutrition to exercise (long run
followed by salad)
Sustainability
• Delayed Gratification - Time to make salad
heightens expectation
• Unexpected Variety - Wide selection of
dressings
• “Oral Expectation” - Anticipation of specific
taste/mouthfeel
Summary
• Find a coach/mentor/muse
• "Echo" their behavior to win approval
• Use social proof to maintain behavior
(3)Learning to Floss
• Poor oral hygiene growing up
• Aunt who died from heart infection
that spread from mouth
• Moved from a culture with bad oral
hygiene to one that was good
Attempts
• Brushed teeth after meals
• Kept floss everywhere
• Flossed regularly for month
before dental checkup
Solution: Gamification
• Determine that flossing last thing at night is self-
defeating
• Add point-score and expectation of reward
• Identify "pleasurable" pain associated with
flossing
Sustainability
• Tied difficult habit (flossing) to easier one
(taking aspirin and fish-oil)
• Found (perverse) pleasure in experience
• Coupled reward system (no eating after 9pm)
In Conclusion
• Three different habits required three different
strategies
• Found specific triggers but also subliminal
(and highly personal) enablers
• Consistency arrives when the motivation
becomes (nearly) subconscious
Thank You!
Sunil Maulik
sunil.maulik@gmail.com
@sunilm1
For information about design, innovation or
habit formation seminars, e-mail me!

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Habit design - How I learned to workout, eat salads, and floss daily

  • 1. How I learned to floss, workout and eat salads daily Sunil Maulik (@sunim1; sunil.maulik@gmail.com)
  • 2. I grew up chubby...
  • 4. ... and never saw a sweet I didn't like
  • 5. (1)Learning to Work Out • Living in a rough neighborhood • Constant sense of danger • "Fight or flight" - both require fitness
  • 6. Attempts • Soccer (Football) - Requires a group • Running - Boring. Hard to do when weather is bad. • Martial Arts - Anywhere/Anytime. Doesn’t require special equipment
  • 7. Solution - Karate • Rigorous, formalized process • Clear goals, real-time feedback • Self-sustaining and progressive • Certain “cult-like” mentality
  • 8. Sustainability • Simple habits (“do fifty front-kicks while brushing your teeth”) • Rewards system (“no morning shower until you’ve really worked up a sweat.”) • Real-time feedback (Satisfying snapping sound of gi when punch or kick executed properly)
  • 9. Summary • Seek an existential threat/reward • Impose external deadlines • Set specific, measurable goals
  • 10. (2)Learning to eat Salads • Family history of cardiovascular disease & hypertension • Concerns about cholesterol, vitamin levels • Constant over-indulging
  • 11. Attempts • Ate vegetables with a meal • Generally ate fruit for breakfast • Not able to consider a salad a “meal”
  • 12. Solution: date someone who loves salads • Cultural expectations (Salads at every meal) • Making salads a shared activity • Tie nutrition to exercise (long run followed by salad)
  • 13. Sustainability • Delayed Gratification - Time to make salad heightens expectation • Unexpected Variety - Wide selection of dressings • “Oral Expectation” - Anticipation of specific taste/mouthfeel
  • 14. Summary • Find a coach/mentor/muse • "Echo" their behavior to win approval • Use social proof to maintain behavior
  • 15. (3)Learning to Floss • Poor oral hygiene growing up • Aunt who died from heart infection that spread from mouth • Moved from a culture with bad oral hygiene to one that was good
  • 16. Attempts • Brushed teeth after meals • Kept floss everywhere • Flossed regularly for month before dental checkup
  • 17. Solution: Gamification • Determine that flossing last thing at night is self- defeating • Add point-score and expectation of reward • Identify "pleasurable" pain associated with flossing
  • 18.
  • 19.
  • 20. Sustainability • Tied difficult habit (flossing) to easier one (taking aspirin and fish-oil) • Found (perverse) pleasure in experience • Coupled reward system (no eating after 9pm)
  • 21. In Conclusion • Three different habits required three different strategies • Found specific triggers but also subliminal (and highly personal) enablers • Consistency arrives when the motivation becomes (nearly) subconscious
  • 22. Thank You! Sunil Maulik sunil.maulik@gmail.com @sunilm1 For information about design, innovation or habit formation seminars, e-mail me!