4. OUR BRAINS ARE
HARDWIRED TO SEEK
HAPPINESS.
YET WE‟RE SUPERBAD
AT PREDICTING
WHAT CAN SUSTAIN IT.
WHEN I GET ______ I WILL BE HAPPY
LOTTERY WINNERS
TERMINALLY INJURED OR DISABLED
12. DH STORY
PURPOSE:
Help Companies Achieve
Profits, Passion & Purpose
DH Movement
2011
$1,2B
DH@Work
$265M
YOU!
OH
@#$%
Culture Book
2010
DH Book
DH Bus
22. FAST FORWARD:
TOP 5 REGRETS IN LIFE
1.
I WISH I HAD THE COURAGE TO LIVE A LIFE TRUE TO MYSELF,
NOT THE LIFE OTHERS EXPECTED OF ME
2.
I WISH I HADN‟T WORKED SO HARD
3.
I WISH I‟D HAD THE COURAGE TO EXPRESS MY FEELINGS
4.
I WISH I HAD STAYED IN TOUCH WITH MY FRIENDS
5.
I WISH I HAD LET MYSELF BE HAPPIER
* Bronnie Ware, Palliative Care Nurse caring for patients in last 12 weeks of life
24. THE CASE FOR HAPPINESS
SCIENTIFIC SENSE
90% OF HAPPINESS IS
HOW OUR BRAINS
PROCESS THE WORLD
OUR BRAINS CAN BE
REWIRED FOR
HAPPINESS.
CHANGE YOUR MINDSET, CHANGE YOUR WORLD
25. THE CASE FOR HAPPINESS
SCIENTIFIC SENSE
HAPPINESS FRAMEWORK #2
MASLOW‟S HIEARCHY
33. THE CASE FOR HAPPINESS
$ BUSINESS SENSE
BEST WORKPLACES vs S&P 500
34. THE CASE FOR HAPPINESS
$ BUSINESS SENSE
WHAT SEPARATES THE BEST?
FOCUS ON CULTURE & EMPLOYEE WELL BEING
ATTRACT & RETAIN BEST
MORE PRODUCTIVE
BETTER PRODUCT, SERVICE, SALES
BUILD LEADERS, LEGACY
36. THE CASE FOR HAPPINESS
SCIENTIFIC SENSE
HAPPINESS IS A SERIOUS BUSINESS
A POSITIVE INTERACTION AT WORK HAS AN EFFECT
5X MORE PRODUCTIVE THAN A NEGATIVE ONE
37. THE CASE FOR HAPPINESS
SCIENTIFIC SENSE
HAPPINESS FRAMEWORK #1
43. 3 MAIN INGREDIENTS TO
HAPPINESS AS A BUSINESS MODEL
1. CULTURE
BASED ON CORE VALUES
VALUES DEFINE CULTURE
GUIDE BEHAVIORS FOR ALL
EVERYONE‟S BUSINESS
44. 3 MAIN INGREDIENTS TO
HAPPINESS AS A BUSINESS MODEL
CULTURE = VALUES + BEHAVIORS + PURPOSE
PRACTICED OVER TIME
45. CORE VALUES = DEFINE CULTURE
ZAPPOS 10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
46. CORE VALUES = EVERYBODY‟S BUSINESS
ZAPPOS 10 CORE VALUES
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
54. 3 MAIN INGREDIENTS TO
HAPPINESS AS A BUSINESS MODEL
3. HIGHER
PURPOSE
GIVES MEANING TO WORK
INSPIRATION TO EMPLOYEES & CUSTOMERS
COMPASS FOR DECISION MAKING
55. HIGHER PURPOSE
„THE MEANING OF LIFE IS TO FIND YOUR GIFT &
THE PURPOSE OF LIFE IS TO GIVE IT”
- Pablo Picasso
56. HIGHER PURPOSE = HUMAN VALUES
TOP 5 HIGHER PURPOSE THEMES OF SUCCESSFUL COMPANIES
ELICITING JOY
SENSE OF HAPPINESS, WONDER
ENHANCING CONNECTION
MEANINGFUL WAY
INSPIRING EXPLORATION NEW HORIZONS & EXPERIENCES
EVOKING PRIDE INCREASED CONFIDENCE, VITALITY
IMPACTING SOCIETY BROADLY
57. HIGHER PURPOSE = HIGHER PROFIT
WORLD‟S 50 FASTEST GROWING BRANDS
THOSE WITH A HIGHER PURPOSE OUTPERFORMED S&P BY 400%
58. HIGHER PURPOSE
INSPIRE & IMPLEMEMT SOLUTIONS TO THE ENVIRONMENTAL CRISIS
VOLUNTEER 2MO YR WITH PAY
59. HIGHER PURPOSE
VALUES AND PURPOSE DRIVEN COMPANIES
COSTCO
TOYOTA
CONTAINER STORE
TRADER JOE‟S
GOOGLE
NEW BALANCE
STARBUCKS
JET BLUE
JOHNSON & JOHNSON AMAZON
BMW
HONDA
LL BEAN
CATEPILLAR
METHOD
EBAY
PATAGONIA
IDEO
REI
IKEA
SOUTHWEST
WHOLE FOODS
TOM‟S
ZAPPOS
66. SO HOW DO YOU USE
HAPPINESS AS A
BUSINESS MODEL?
67. “GET THE CULTURE RIGHT
THEN EVERYTHING ELSE
WILL FALL INTO
PLACE”
• RIGHT EMPLOYEES, BAD EGGS WEED OUT
• COMITTED WORKFORCE, PERFORMS
• DOING THE RIGHT THING, LONG TERM SUCCESS
• COMPETITIVE EDGE IN PERFORMANCE, PROFITS
