E-Marketing in the Pharmaceutical Industry (a student presentation)

Social Media in the Pharmaceutical Industry “e-Marketing” Presented by: Dominic Kennedy Rina Nisman Sunny Shah

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dominic Kennedy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rina Nisman ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sunny Shah ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pharma eMarketing in 2008 ,[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are Social Media? ,[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is e-Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://en.wikipedia.org/wiki/Online_marketing

The Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of e-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075384999

Why Pharma Fears e-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.brandweek.com/bw/content_display/current-issue/e3ie08aadb553c2ade9caea50c91352c7aa http://group8020.com/blog/pharma-should-scared-1988/ http://pharmamkting.blogspot.com/2009/01/real-reason-why-pharma-hates-social.html

DTC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robert Palmer, Sudler & Hennessey Digital, 02/09; IMS Health; MediaPost

http://www.mckinseyquarterly.com/Making_more_of_pharmas_sales_force_1219 15 depart before reaching receptionist 28 drop off samples with the receptionist 12 speak to the physician (not remembered) 37 drop samples in samples closet 8 speak to physician (remembered)

Sales Reps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robert Palmer, Sudler & Hennessey Digital, 02/09; Pharma Marketing News

Connecting with the Physician Robert Palmer, Sudler & Hennessey Digital, 02/09; IMS Health Online Detail Sales Rep Detail Relevant & Useful 69% 78% Accurate & Balanced 44% 30% Influences Prescribing 33% 33%

E-Marketing in Pharma ,[object Object],[object Object],[object Object],[object Object],[object Object],http://pharmexec.findpharma.com/pharmexec/Marketing/Social-Network-Use-Spikes-Among-Docs/ArticleStandard/Article/detail/576755?contextCategoryId=39717

http://venturebeat.com/wp-content/uploads/2007/09/sermo-screenshot.gif

Internet Users ,[object Object],http://pharmexec.findpharma.com/pharmexec/Marketing/Social-Network-Use-Spikes-Among-Docs/ArticleStandard/Article/detail/576755?contextCategoryId=39717

Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Raj Amin, CEO HealthiNation, 02/09 eMarketer, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, 10/08

Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chris Field, 3C Interactive, 02/09

Elements of a Viral Marketing Strategy Developed by: Dr. Ralph F. Wilson February 1, 2005  4 years ago http://www.wilsonweb.com/wmt5/viral-principles.htm

1 – Give-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2 – Ease of Transfer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3 – Scales Easily ,[object Object],[object Object],[object Object]

4 – Common Behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 – Communication Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

6 – Others’ Resources ,[object Object],[object Object],[object Object],[object Object]

E-Campaigns Let's take a look...

Viral Campaign 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Campaign 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Campaign 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactive Websites ,[object Object],[object Object],[object Object]

Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://social.eyeforpharma.com/story/future-pharma-e-marketing

Future ,[object Object],[object Object],[object Object],[object Object],[object Object],http://pharmamkting.blogspot.com/2009/01/new-years-resolutions-for-pharma.html

Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This Just In… ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Works Cited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Works Cited – Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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E-Marketing in the Pharmaceutical Industry (a student presentation)

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E-Marketing in the Pharmaceutical Industry (a student presentation)