1. DISOWNERSHIP
IS THE NEW NORMAL
More than Nearly
1 in 2
Americans has rented,
1 in 4
Americans is more
leased or borrowed likely to engage in
traditionally-owned disownership now
items in the last two than they were five
years (52%). years ago (24%).
What's prompting this shift?
49%
of U.S. adults plans
Top reasons why people are more likely to rent,
lease or borrow traditionally-owned items are:
to re nt, leas e , or
borrow these types
of items in the next
two years.
$ 53%
Saving Money
�
39%
Cutting Down on Maintenance
and/or Storage
IT'S NOT JUST THE YOUNG
39%
of those 55 years and
52%
of those aged 45-54
Boomers
ol der has re nte d, has rented, leased, or are helping to
leased, or borrowed borrowed traditionally-
traditionally-owned owned items in the drive this trend.
it e m s i n t h e l a s t last two years.
two years.
IT'S NOT JUST COASTAL OR URBAN
49% of those in the Midwest has rented, leased, or borrowed
traditionally-owned items in the last two years.
53% of those in
the South
has rented, leased, or
borrowed traditionally-
owned items in the
last two years.
IT'S NOT ALL VACATION HOUSES AND CARS
RENT
ME
With this trend Books/Textbooks Children’s Apparel
comes a new
range of items
you can disown.
Household Tools
(lawnmowers, leaf blowers, etc.) Solar Panels
Source: Online survey conducted within the United States by Harris Interactive on behalf of Sunrun from February
15-19, 2013 among 2,252 adults ages 18 and older. For complete survey methodology, including weighting
variables, please contact Victoria Krammen at Sunrun@sutherlandgold.com.
©Sunrun and Harris Interactive Inc. All right reserved.