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Protection and Management of
               Copyright and Related Rights in
                                     Thailand:
               Current Practice and Challenges
                                          by Dr. Supatchara DISTABANJONG
                                                             November 5, 2012




Presented in
National Seminar on the Protection and Management of Copyright and
Related Rights
organized by
the World Intellectual Property Organization (WIPO)
in cooperation with
The Department of Intellectual Property of Thailand, Government of
Thailand
and with the assistance of
the Japan Copyright Office (JCO), Agency for Cultural Affair, Government of
What is Collective Management?

     • Collective Management
                    pool rights                           license
Creators/                           Collective                       Several
Right                               Management                       right
owners               $ royalties    Organization           $         users
                                    (CMO)
 •    CMO is Not-For-Profit organization:
      - administering the owners’ rights & monitoring use of works,
      - negotiating and licensing appropriate fees and conditions,
      - distribute royalties among the owner of rights,
      - taking legal action against infringers
Framework to Understand
                   Copyright Collectives


Challenges in Copyright
                            Roles of Collective
                              Management

• Apparent Paradox        • Facilitate copyright
• Fragmentation of          industry effectively
  rights                  • Enable owners to
• Digital & Internet        exercise rights in a
                            fair efficient &
                            accessible manner
CMOs in Music Industry

                      •   CMO for musical works ( or
                          Authors & composers’ Society)
                      •   CMO for recording companies
                      •   CMO for singers and musicians

“Communication to the public right (public performance right or
performing right)”
Situation of Copyright
Collective Management in
                  Thailand
International
CMO of musical works                   CMO sound recording
Member of CISAC                        Member of IFPI

                            Thailand
                     MCT                          Phonoright
                                                  s
         Thai recording       Collecting      Join license
         companies            companies


               Agents                Music users

                           Ministry of Commerce
-DIP has no direct authority under the current Copyright Act to
intervene
 in the individual rights of copyright and performer rights
- Apply the regulations under the Central Commission for Price
Malaysian Authors Copyright
                                                                                        Music Copyright (Thailand): MCT
        Protection :MACP
                                                     Currency: RM
                                                                                                                                        Currency: Baht
20,000,000                                                                 20,000,000
18,000,000                                                                 18,000,000
16,000,000                                                                 16,000,000
14,000,000                                                                 14,000,000
12,000,000                                                                 12,000,000
10,000,000                                                                 10,000,000
 8,000,000                                                                  8,000,000
 6,000,000                                                                  6,000,000
 4,000,000                                                                  4,000,000
 2,000,000                                                                  2,000,000
         0                                                                          0
             '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04                 '96   '97     '98     '99   '00   '01    '02     '03   '04   '05

                       Revenue                  Expenditure                                          Revenue               Expenditure
Government:
                           Music Industry:
concrete and clear
                          Internationalized
 policy guidelines

             Copyright Collective
               Management


        CMO:
                          Songwriters and
Identity of non-profit
                          Users attitudes
making organization
Attributes of Successful Copyright
                   Collective Management
            • CMO represents almost
              all international and local
Repertoires   repertoires of works


                • CMO collects reasonable royalties at
 Licensing        reasonable costs


                • CMO distributes royalties to members
                  within the first two years of licensing
 Distribution     activities.
Challenges for Thailand
- Multiple agencies collecting
public performance fees for
profit.
- Not fully conforming to
international practices .
- ASEAN Economics
Community (AEC) by 2015.


       “How can copyright
       collective management
       be implemented
       successfully in Thailand?”
“ A system managed by Ministry of
    
   Commerce to reduce the number of
     copyright collecting companies by
   transforming them into not-for-profit
       organizations conforming to the
    international practices of collective
management so that Thai creators/ right
owners receive royalties with respect to
            their works both locally and
                         internationally”
Strategic Policy towards Managing
 Licensing and Distribution of Royalties
Policy towards         Policy towards
  Licensing             Distribution

 Reducing the           Ensuring
 number of current      transparency of
 collecting             the CMO’s
 companies              operation


 Establish a one-       Ensuring
 stop licensing         conformity with
 operation              international
                        practices
Three Subsystems

 Subsystem 1: Establish legislation
 concerning copyright collective
 management



Subsystem 2:            Subsystem 3:
Promoting               Promoting
inspiring               export of
concepts of             copyrighted
CMO                     products
Evaluation and Measurement
                   of Efficiency
               • Stimulating the
Evaluation &     industry
 Appraisal     • Identifying possible
                 abuses and/or unfair
                 practices


               • CMOs performances
                 (royalty collection &
Measurement      distribution vs. operation
                 costs)
               • Industry growth and
                 export figures
Dr. Supatchara DISTABANJONG
      s.distabanjong@gmail.com

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Protection and management of copyright and related rights

  • 1. Protection and Management of Copyright and Related Rights in Thailand: Current Practice and Challenges by Dr. Supatchara DISTABANJONG November 5, 2012 Presented in National Seminar on the Protection and Management of Copyright and Related Rights organized by the World Intellectual Property Organization (WIPO) in cooperation with The Department of Intellectual Property of Thailand, Government of Thailand and with the assistance of the Japan Copyright Office (JCO), Agency for Cultural Affair, Government of
  • 2. What is Collective Management? • Collective Management pool rights license Creators/ Collective Several Right Management right owners $ royalties Organization $ users (CMO) • CMO is Not-For-Profit organization: - administering the owners’ rights & monitoring use of works, - negotiating and licensing appropriate fees and conditions, - distribute royalties among the owner of rights, - taking legal action against infringers
  • 3. Framework to Understand Copyright Collectives Challenges in Copyright Roles of Collective Management • Apparent Paradox • Facilitate copyright • Fragmentation of industry effectively rights • Enable owners to • Digital & Internet exercise rights in a fair efficient & accessible manner
  • 4. CMOs in Music Industry • CMO for musical works ( or Authors & composers’ Society) • CMO for recording companies • CMO for singers and musicians “Communication to the public right (public performance right or performing right)”
  • 5. Situation of Copyright Collective Management in Thailand
  • 6. International CMO of musical works CMO sound recording Member of CISAC Member of IFPI Thailand MCT Phonoright s Thai recording Collecting Join license companies companies Agents Music users Ministry of Commerce -DIP has no direct authority under the current Copyright Act to intervene in the individual rights of copyright and performer rights - Apply the regulations under the Central Commission for Price
  • 7. Malaysian Authors Copyright Music Copyright (Thailand): MCT Protection :MACP Currency: RM Currency: Baht 20,000,000 20,000,000 18,000,000 18,000,000 16,000,000 16,000,000 14,000,000 14,000,000 12,000,000 12,000,000 10,000,000 10,000,000 8,000,000 8,000,000 6,000,000 6,000,000 4,000,000 4,000,000 2,000,000 2,000,000 0 0 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 Revenue Expenditure Revenue Expenditure
  • 8. Government: Music Industry: concrete and clear Internationalized policy guidelines Copyright Collective Management CMO: Songwriters and Identity of non-profit Users attitudes making organization
  • 9. Attributes of Successful Copyright Collective Management • CMO represents almost all international and local Repertoires repertoires of works • CMO collects reasonable royalties at Licensing reasonable costs • CMO distributes royalties to members within the first two years of licensing Distribution activities.
  • 10. Challenges for Thailand - Multiple agencies collecting public performance fees for profit. - Not fully conforming to international practices . - ASEAN Economics Community (AEC) by 2015. “How can copyright collective management be implemented successfully in Thailand?”
  • 11. “ A system managed by Ministry of  Commerce to reduce the number of copyright collecting companies by transforming them into not-for-profit organizations conforming to the international practices of collective management so that Thai creators/ right owners receive royalties with respect to their works both locally and internationally”
  • 12. Strategic Policy towards Managing Licensing and Distribution of Royalties Policy towards Policy towards Licensing Distribution Reducing the Ensuring number of current transparency of collecting the CMO’s companies operation Establish a one- Ensuring stop licensing conformity with operation international practices
  • 13. Three Subsystems Subsystem 1: Establish legislation concerning copyright collective management Subsystem 2: Subsystem 3: Promoting Promoting inspiring export of concepts of copyrighted CMO products
  • 14. Evaluation and Measurement of Efficiency • Stimulating the Evaluation & industry Appraisal • Identifying possible abuses and/or unfair practices • CMOs performances (royalty collection & Measurement distribution vs. operation costs) • Industry growth and export figures
  • 15. Dr. Supatchara DISTABANJONG s.distabanjong@gmail.com