This document outlines a business plan for a startup that aims to combine noise cancellation technologies with intelligent music playlist algorithms to allow urban dwellers to tune out noise and find personalized music selections. The company sees opportunities to exploit existing noise cancellation and music recommendation technologies by integrating them into headphones. It believes its key advantages are investing in quality manufacturing, seeking partnerships with reputable audio companies, having talented programmers, and having an open-source component to engage the community. The document provides financial projections, lists the founding team members, and outlines some key milestones.

1. (s)iLence
Your own private symphony...

2. Purpose
● We provide urban dwellers the ability to tune
out the cacophony of city living by overriding
it with the soundtrack to their life.
● Plug us in, drown them out; active noise
cancellation shelters your ears from
unwanted music and noise, and efficient
algorithms help you find "your jam."

3. Opportunity
● Intelligent-playlist algorithms exist, as do
noise cancellation technologies, but we will
combine them
● Intelligent playlist algorithm will spot-adjust
with surveys that will be perfected through
data collection
● Introductions to artists and songs previously
unknown, already existent, yes, but there is
more room in that market

4. Why're we the winning horse?
● Investing capital in quality manufacturing
● Seeking partnerships with audio companies
of repute for legitimacy
● Talented programmers with a knack for
innovation and interests in social networking
● Unbelievably good looking

5. What's our buzz?
● All or part of the programming will be open
source, hopefully creating a community that
participates in the development and future
iterations of the product. Exploit creativity
and the current generation's hardon for
individualism.

6. Can Can't
Klipsh, Bose, Polk, High quality audio Integrate existing
etc... production products with playlist
generation
Apple, Winamp, Intelligent playlist, Integrate
Pandora, etc... new artist programming to
introductions exploit hardware
capabilities

7. Year 1 Year 2 Year 3 Year 4 Year 5
Customers 1000+ 10000+ ? ? ?
Employees 6 8 ? ? ?
Sales 2000+ units 10000+ units ? ? ?
Expenses ? ? ? ? ?
Profits ? ? ? ? ?

8. Team
● Leandre Johns - Product design
● T - Coding and online community developer
● Sidi Huang - Manufacturing and production
● Zak Boswell - Algorithm tuning and efficiency
● Charles Milutinovic - Corporate liason
● Alex Yu - Marketing and sales

9. Magnificent Milestones
● Algorithm development
● Corporate partnerships
● Securing manufacturing and production
capability
● Distribution arrangements reached with POS
vendors