SlideShare une entreprise Scribd logo
1  sur  5
Télécharger pour lire hors ligne
The four-step approach to the groundswell


P                  People
                   Assess your customers’ social activities



O                  Objectives
                   Decide what you want to accomplish



S                   Strategy
                    Plan for how relationships with customers will change



T 1
                   Technology
                   Decide which social technologies to use

 Entire contents © 2008  Forrester Research, Inc. All rights reserved.
The four-step approach to the groundswell
The four-step approach to the groundswell
The four-step approach to the groundswell
The four-step approach to the groundswell

Contenu connexe

En vedette

MCSE-Lespgr Gr37av MCSAv1
MCSE-Lespgr Gr37av MCSAv1MCSE-Lespgr Gr37av MCSAv1
MCSE-Lespgr Gr37av MCSAv1
Step 991
 

En vedette (8)

MCSE-Lespgr Gr37av MCSAv1
MCSE-Lespgr Gr37av MCSAv1MCSE-Lespgr Gr37av MCSAv1
MCSE-Lespgr Gr37av MCSAv1
 
Presentatie onderwijsinnovatie met ICT SCOH Den Haag
Presentatie onderwijsinnovatie met ICT SCOH Den HaagPresentatie onderwijsinnovatie met ICT SCOH Den Haag
Presentatie onderwijsinnovatie met ICT SCOH Den Haag
 
Breng leren tot leven met ICT - Stichting Borgesius
Breng leren tot leven met ICT -  Stichting BorgesiusBreng leren tot leven met ICT -  Stichting Borgesius
Breng leren tot leven met ICT - Stichting Borgesius
 
Hoe ICT het leren persoonlijk kan maken (verkorte IPON 2016 versie)
Hoe ICT het leren persoonlijk kan maken (verkorte IPON 2016 versie)Hoe ICT het leren persoonlijk kan maken (verkorte IPON 2016 versie)
Hoe ICT het leren persoonlijk kan maken (verkorte IPON 2016 versie)
 
Onderzoeksstappen - Thema 8 Scriptieworkshop
Onderzoeksstappen - Thema 8 ScriptieworkshopOnderzoeksstappen - Thema 8 Scriptieworkshop
Onderzoeksstappen - Thema 8 Scriptieworkshop
 
Hoe ICT het leren persoonlijker kan maken - IPON 2016
Hoe ICT het leren persoonlijker kan maken - IPON 2016Hoe ICT het leren persoonlijker kan maken - IPON 2016
Hoe ICT het leren persoonlijker kan maken - IPON 2016
 
160331 v1 (wr) fontys it dienst ict en leren
160331 v1 (wr) fontys it dienst ict en leren160331 v1 (wr) fontys it dienst ict en leren
160331 v1 (wr) fontys it dienst ict en leren
 
Onderzoeksplan - Thema 7 Scriptieworkshop
Onderzoeksplan - Thema 7 ScriptieworkshopOnderzoeksplan - Thema 7 Scriptieworkshop
Onderzoeksplan - Thema 7 Scriptieworkshop
 

Similaire à The four-step approach to the groundswell

Social media how to do it right
Social media how to do it rightSocial media how to do it right
Social media how to do it right
Rui Morais
 
How did you use new media technologies
How did you use new media technologiesHow did you use new media technologies
How did you use new media technologies
masterclayt
 
Multimedia & Web2.0
Multimedia & Web2.0Multimedia & Web2.0
Multimedia & Web2.0
Shweta Jain
 
Question 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluationQuestion 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluation
oliviaatkinson96
 

Similaire à The four-step approach to the groundswell (20)

P.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social ResultsP.O.S.T. - Strategic Thinking
 Precedes Social Results
P.O.S.T. - Strategic Thinking
 Precedes Social Results
 
Interactive Marketing
Interactive MarketingInteractive Marketing
Interactive Marketing
 
Social media how to do it right
Social media how to do it rightSocial media how to do it right
Social media how to do it right
 
Social Media: How to do it right
Social Media: How to do it rightSocial Media: How to do it right
Social Media: How to do it right
 
Get Ahead at A2
Get Ahead at A2Get Ahead at A2
Get Ahead at A2
 
How did you use new media technologies
How did you use new media technologiesHow did you use new media technologies
How did you use new media technologies
 
How is your brand represented online?
How is your brand represented online?How is your brand represented online?
How is your brand represented online?
 
BlogWell Social Media Case Study: Cisco, presented by John Earnhardt
BlogWell Social Media Case Study: Cisco, presented by John EarnhardtBlogWell Social Media Case Study: Cisco, presented by John Earnhardt
BlogWell Social Media Case Study: Cisco, presented by John Earnhardt
 
Multimedia & Web2.0
Multimedia & Web2.0Multimedia & Web2.0
Multimedia & Web2.0
 
Introducing Vpype
Introducing VpypeIntroducing Vpype
Introducing Vpype
 
Presentation
PresentationPresentation
Presentation
 
Presentation
PresentationPresentation
Presentation
 
Presentation
PresentationPresentation
Presentation
 
Presentation
PresentationPresentation
Presentation
 
Broadband Video Review
Broadband Video ReviewBroadband Video Review
Broadband Video Review
 
Web 2.0 Resources For The Classroom
Web 2.0 Resources For The ClassroomWeb 2.0 Resources For The Classroom
Web 2.0 Resources For The Classroom
 
Question 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluationQuestion 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluation
 
Question 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluationQuestion 4 media portfolio a2 evaluation
Question 4 media portfolio a2 evaluation
 
Candi A2 evaluation guide
Candi A2 evaluation guideCandi A2 evaluation guide
Candi A2 evaluation guide
 
HSC Broadcast Guide - fall 2012
HSC Broadcast Guide - fall 2012HSC Broadcast Guide - fall 2012
HSC Broadcast Guide - fall 2012
 

Plus de Supernova Conference

Ideas from Supernova 2008 broadband track
Ideas from Supernova 2008 broadband trackIdeas from Supernova 2008 broadband track
Ideas from Supernova 2008 broadband track
Supernova Conference
 
Jason Devitt of Skydeck at Supernova 2008
Jason Devitt of Skydeck at Supernova 2008Jason Devitt of Skydeck at Supernova 2008
Jason Devitt of Skydeck at Supernova 2008
Supernova Conference
 
Christopher Lloyd at Supernova 2008
Christopher Lloyd at Supernova 2008Christopher Lloyd at Supernova 2008
Christopher Lloyd at Supernova 2008
Supernova Conference
 
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Supernova Conference
 

Plus de Supernova Conference (20)

Ideas from Supernova 2008 broadband track
Ideas from Supernova 2008 broadband trackIdeas from Supernova 2008 broadband track
Ideas from Supernova 2008 broadband track
 
Jason Devitt of Skydeck at Supernova 2008
Jason Devitt of Skydeck at Supernova 2008Jason Devitt of Skydeck at Supernova 2008
Jason Devitt of Skydeck at Supernova 2008
 
Bill St. Arnaud at Supenrova 2008
Bill St. Arnaud at Supenrova 2008Bill St. Arnaud at Supenrova 2008
Bill St. Arnaud at Supenrova 2008
 
Christopher Lloyd at Supernova 2008
Christopher Lloyd at Supernova 2008Christopher Lloyd at Supernova 2008
Christopher Lloyd at Supernova 2008
 
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
 
Clay Shirky at Supernova 2008
Clay Shirky at Supernova 2008Clay Shirky at Supernova 2008
Clay Shirky at Supernova 2008
 
Dave Elfving from Supernova 2008
Dave Elfving from Supernova 2008Dave Elfving from Supernova 2008
Dave Elfving from Supernova 2008
 
Introduction to Supernova
Introduction to Supernova Introduction to Supernova
Introduction to Supernova
 
Wharton Talk: Media Transformation
Wharton Talk: Media TransformationWharton Talk: Media Transformation
Wharton Talk: Media Transformation
 
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric ClemonsWharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
 
Supernova Digital Billboard
Supernova Digital BillboardSupernova Digital Billboard
Supernova Digital Billboard
 
Going Green
Going GreenGoing Green
Going Green
 
Session - People: What We Know, and What it Means?
Session - People: What We Know, and What it Means?Session - People: What We Know, and What it Means?
Session - People: What We Know, and What it Means?
 
Session - Defining the Challenges
Session - Defining the ChallengesSession - Defining the Challenges
Session - Defining the Challenges
 
Opening Plenary Session: The Theory and Practice of Networks
Opening Plenary Session: The Theory and Practice of NetworksOpening Plenary Session: The Theory and Practice of Networks
Opening Plenary Session: The Theory and Practice of Networks
 
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
 
Open Flow
Open FlowOpen Flow
Open Flow
 
Understanding & Enabling the Network Age
Understanding & Enabling the Network AgeUnderstanding & Enabling the Network Age
Understanding & Enabling the Network Age
 
Layers of Networks (Towards a Science of Networks)
Layers of Networks (Towards a Science of Networks) Layers of Networks (Towards a Science of Networks)
Layers of Networks (Towards a Science of Networks)
 
Deriving Value from Consumer Networks
Deriving Value from Consumer NetworksDeriving Value from Consumer Networks
Deriving Value from Consumer Networks
 

Dernier

Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
mahaiklolahd
 
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
chetankumar9855
 

Dernier (20)

Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
 
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7Call Girls in Gagan Vihar (delhi) call me [🔝  9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
 
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
 
Top Rated Bangalore Call Girls Ramamurthy Nagar ⟟ 9332606886 ⟟ Call Me For G...
Top Rated Bangalore Call Girls Ramamurthy Nagar ⟟  9332606886 ⟟ Call Me For G...Top Rated Bangalore Call Girls Ramamurthy Nagar ⟟  9332606886 ⟟ Call Me For G...
Top Rated Bangalore Call Girls Ramamurthy Nagar ⟟ 9332606886 ⟟ Call Me For G...
 
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
 
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableTrichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
 
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
 
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
 
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
 
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
 
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
 
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
 
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
 
Top Rated Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
Top Rated  Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...Top Rated  Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
Top Rated Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
 
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
 

The four-step approach to the groundswell

  • 1. The four-step approach to the groundswell P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T 1 Technology Decide which social technologies to use Entire contents © 2008  Forrester Research, Inc. All rights reserved.