Contenu connexe
Similaire à The four-step approach to the groundswell (20)
Plus de Supernova Conference (20)
The four-step approach to the groundswell
- 1. The four-step approach to the groundswell
P People
Assess your customers’ social activities
O Objectives
Decide what you want to accomplish
S Strategy
Plan for how relationships with customers will change
T 1
Technology
Decide which social technologies to use
Entire contents © 2008 Forrester Research, Inc. All rights reserved.