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Wharton Talk: Monetization Eric Clemons

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Supernova Conference
Supernova Conference

Eric Clemons (Professor, Operations & Information Management, The Wharton School) at Supernova2008

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Monetizing the Net: Creating Profits through Anything but Advertising! Eric K. Clemons clemons@wharton.upenn.edu Information Strategy Economics The Wharton School 17 June 2008 Eric K. Clemons © June 2008 1
Context Why must all content be free? Why must all revenue from the ‘net be based on advertising? “Planet of the Advertisers” And the extinction of the Irish Red Elk The search for alternative revenue models And the challenges this will pose to strategy, management, and systems 2
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons

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Wharton Talk: Monetization Eric Clemons

  • 1. Monetizing the Net: Creating Profits through Anything but Advertising! Eric K. Clemons clemons@wharton.upenn.edu Information Strategy Economics The Wharton School 17 June 2008 Eric K. Clemons © June 2008 1
  • 2. Context Why must all content be free? Why must all revenue from the ‘net be based on advertising? “Planet of the Advertisers” And the extinction of the Irish Red Elk The search for alternative revenue models And the challenges this will pose to strategy, management, and systems 2