Kill The Stereotype: Top 10 Annual Report Ideas

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KILL THE STEREOTYPE TOP 10 ANNUAL REPORT IDEAS

1. NTUC FairPrice
* designed by Superskill
This is a design submitted for
a pitch project, with the theme
“retailer with a heart” – which
explains the illustration of a
heart encompassing a happy
family and some groceries.
The idea is to portray FairPrice
as a socially responsible and
ethical retailer, be it towards
their supplier or their clients.
The combination of infographic
illustrations and photographs
livens up the look and feel, as
well as making data and key
information easily digestible.

Ascendas is pretty innovative
in terms of their annual report
distribution. They combine an
offline and online approach, by
having a downloadable version
online, as well as distributing
DVDs to shareholders in a
printed folder. This approach
not only minimises waste, as
annual reports only have a
one-year life span; it also helps
the company save a lot of cost
on print production. Win-win!
2. Ascendas (A-REIT /
Ascendas Hospitality Trust)

3.BanLeongTechnologies
* designed by Superskill (in
collaboration with Provomo)
Here’s another example of
annual report designed by us
for a pitch project. The 3D
illustration developed for the
front cover design represents
smart home technologies,
where the iPhone is used to
illustrate smart tech.

4. NIS
If we’re going to make a list
about annual report designs,
NIS cannot be excluded. Just
look at the impeccable work
– the colour combination,
typography choice, engaging
graphics, beautiful images. We
just love how the long form
content can be presented so
concisely, yet still leave plenty
of breathing space for the
other design elements. If you
prefer printing over digitizing,
do it like NIS does. Perfect.
Source: Metaklinika

5. Google
Speaking of perfection, Google
has it all. How can they not?
They’re the biggest tech giants
in the world after all. And their
annual report is just as on
point. The sharp edges, grey-
scaled cover and corporate
colour for the inner pages are
the perfect combination. It
transforms Google’s previous
annual reports into something
highly innovative and
sophisticated. Absolutely love
it!
Source: Behance

6. WANdisco
WANdisco is bringing back
the true definition of “less is
more” with their minimalist
design. It is achieved simply
by adding a die-cut that forms
their company logo to the
cover – thus revealing a bright
red colour peeking through the
die-cut hole – combined with
a blind spot UV varnish on the
title. Simply…stunning!
Source: Behance

7. SAQ
Here’s another great example
of a minimalist approach. SAQ
demonstrates that it’s not
always bad to have too much
white space – especially for
annual reports – as it makes
reading much easier. And that
means better engagement
too. The size of the annual
report also mimics that of a
menu, with icons like a wine
glass, cutlery and bottle on the
front cover to represent the
company’s line of business.
Isn’t it cute?
Source: Behance

KILL THE STEREOTYPE TOP 10 ANNUAL REPORT IDEAS5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
8. FedEx
For a logistics and
transportation giant, FedEx
certainly does not play safe
with their annual report
design. The concept involves
using clocks to portray time
assuring delivery – which is the
company’s core value – and
colour blocks for a bold and
bright effect. Each chapter
is then represented with a
different colour: red, green,
orange and blue with overlay
bold text on duotone pictures.
The outcome is nothing short
of amazing.
Source: Behance

9. Mailchimp
For those of us who prefer
going against the norm and
try something a little more…
quirky, perhaps we can all
learn a thing or two from
Mailchimp. Mailchimp not
only makes sending email
campaigns a load of fun for
email marketers, their annual
reports are no exception. They
don’t just crush the annual
report stereotype (a boring
24pp booklet); they also
inject life into it – by making it
interactive. Now that’s
a killer report!
Source: Mailchimp

10. Shopify
Speaking of going against the
mainstream, how could we
forget Shopify? It’s one of our
personal favourites. Shopify
demonstrates yet another
great example of digitised
annual report. It combines
images, animation, graphs
and a timeline of events to
communicate growing numbers
and key information. It is so
engaging it makes us want to
go shopping right away!
Source: Shopify

Kill The Stereotype: Top 10 Annual Report Ideas

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Kill The Stereotype: Top 10 Annual Report Ideas