1. Economic Value of Waves:
THE HUANCHACO &
PERUVIAN CASE
Global Wave Conference III
May 2013

2. SURFING in PERU
Brands, Factories
and Exporters for
ALL SURFING
EQUIPMENT
MAIN Surfing
Brands
DISTRIBUTION
FOR THE REGION
FIRST WORLD
CHAMPIONSHIP
ON 1965
OLDEST SURF
SCHOOL and SURF
MAGAZINE IN
Latin-America
The HIGHEST SURF
POPULATION IN
THE REGION
(excluding Brazil)
World and
Regional
Champions
peruana

3. ¿What does a WAVE bring
to PERU on 2013?
WAVE/OLA
Social
Inclusion
PERU’s pride
Economic
Development
Local Identity
peruana

4. QUALITY
.
CABO BLANCO. PIURA
peruana

5. From the North:
December-March
From the South:
All year around
FREQUENCY
peruana

6. SOCIO CULTURAL VALUE
LA COSTA VERDE, LIMA
Waves for Learning
BE
SAFE, EDUCATION, SPORT
peruana

7. ENVIRONMENTAL FACTORS
WATER QUALITY
HEALTHY BEACHES
CLIMATE CHANGE SUSCEPTIBILITY
INFRASTRUCTURE
SECURITY
peruana

8. ¿WHY SURFECONOMICS
in PERU?
Be a COMMON LENGUAGE
TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED
COASTAL ZONE MANAGEMENT (ICZM)
PRESERVE ECOSYSTEM AND WAVE DYNAMICS
FOSTER THE LAW (LEY DE ROMPIENTES 27280)
peruana

9. STUDY AREAS
NORTH: MÁNCORA a
TALARA
CENTER NORTH:
TRUJILLO
CENTER: LIMA
SOUTH: ILO
peruana
HUANCHACO

10. DESARROLLO Y GESTIÓN COSTERA
Manejo sostenible de la costa peruana
The Ancient Peruvians WAVE relationship
World Surfing Reserve:
HUANCHACO

11. The HUANCHACO case:
WHAT THIS MEAN FOR
THE WORLD?
HUANCHACO has been APPROVED as a World
Surfing Reserve
It represent the Latin-American Surfing Heritage
“Huanchaco is known as a destination in Peru for
its consistent, clean surf and ancient pre-
Colombian history as a seafaring town”
Implementation of a Huanchaco World Surfing
Reserve peruana

12. But…What This Mean for
PERUVIANS?

13. DESARROLLO Y GESTIÓN COSTERA
Manejo sostenible de la costa peruana
GRACIAS!
Questions and
Comments

14. 70’s
50’s
80’s
Antes/ Before/
Avant/ Prima
70’s
peruana

15. ¿Qué pasó? / What
Happened?
¿Fue la naturaleza? It was
nature? était la nature?
¿Fue el hombre? Were
humans? était l'homme?
¿Fueron los dos juntos? Were
both? étaient tous les deux?
peruana

16. Después/After/
Après/Dopo
hoy
oggi
aujourd'hui
today
peruana