Types of Celebrity endorsements

2. TYPES OF
CELEBRITY ENDORSMENT

3. Testimonial:
The celebrity acts as a spokesperson for the brand.

4. Imported:
The celebrity performs a role known to the audience.

5. Invented:
The celebrity plays a new, original role.

6. Observer:
The celebrity assumes the role of an observer
commenting on the brand.

7. Harnessed:
The celebrity's image is integrated
with the ad's storyline.