2. Word of mouth(viva voce) :
Is the passing of information from person to person
by oral communication, which could be as simple as
telling someone the time of day.
Example:
Storytelling Oral tradition Oral history
3. Word-of-mouth marketing (WOMM):
Also called word of mouth advertising, is an unpaid form
of promotion oral or written in which satisfied customers
tell other people how much they like a business, product,
service, or event.
According to Entrepreneur Media, word-of-mouth is one
of the most credible forms of advertising because people
who don't stand to gain personally by promoting
something put their reputations on the line every time
they make a recommendation.
Example:
buzz, blog, viral, grassroots, brand advocates,
cause influencers, social media marketing
4. Building Brands in Rural Area:
‘Laal Sabun’ – Lifebuoy
‘Peela Powder’ – Nirma
‘Paste’ – Colgate
‘Laal Powder’ – Dabar Lal
• Once converted, difficult to dislodge them
5. Word of Mouth Success Stories:
FOOD TRAVELRETAIL
CONSUMERS TRUST THEIR FRIENDS
6. WORD OF MOUTH MARKETING ASSOCIATION
The Word of Mouth Marketing Association is the official trade
association dedicated to word of mouth and social media
marketing. Founded in 2004, WOMMA is the leader in ethical
word of mouth marketing practices through its education such as
WOMMA Summit, professional development opportunities, and
knowledge sharing with top industry marketers. WOMMA’s
membership is made up of the most innovative companies
committed to progressing the word of mouth marketing industry
through advocacy, education, and ethics.
