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Engaging the ePatient:
Why Mobile and Social Tech Will Transform the Delivery of Healthcare
Susan Gosselin,
Director of PR, Vest Advertising, Marketing & PR
Engaging the ePatient:
Why Mobile and Social Tech Will Transform the Delivery of Healthcare
Susan Gosselin,
Director of PR, Vest Advertising, Marketing & PR
Meet ePatient Dave




                     2
Patients
Need More
  Access
Patients
80% of internet users looked online for health information




          Need More
            Access
Patients
80% of internet users looked online for health information
27% tracked weight, diet and exercise online


          Need More
            Access
Patients
80% of internet users looked online for health information
27% tracked weight, diet and exercise online


          Need More
34% have looked at other’s healthcare experiences
                                    and commentary online



            Access
6% use Facebook to gather information about healthcare
6% use Facebook to gather information about healthcare
28% used YouTube
6% use Facebook to gather information about healthcare
28% used YouTube
22% used Twitter
6% use Facebook to gather information about healthcare
28% used YouTube
22% used Twitter
ore than half preferred hospital websites as sources
6% use Facebook to gather information about healthcare
28% used YouTube
22% used Twitter
ore than half preferred hospital websites as sources
verage respondent: 42, $75K income or higher
6% use Facebook to gather information about healthcare
28% used YouTube
22% used Twitter
ore than half preferred hospital websites as sources
verage respondent: 42, $75K income or higher



  National Research monthly ticker survey
                        of 22,877 Americans 08/2011
# of U.S.
Hospitals in
Social Media
# of U.S.         20% Using Social Media

Hospitals in
Social Media
80 % Not Using Social Media
People Aren’t
 Waiting for
   EHR’s
9
Mobile
Monitoring
 Today
Mobile
Monitoring
 Today
Mobile
Monitoring
 Today
Mobile
Monitoring
Tomorrow
Direct
Connection to
Your Doctor
15
16
17
Connecting to
   Health
 Community
    Asthmaopolis.com
Connecting to
   Health
 Community
    Asthmaopolis.com
Social Mirror:
a new kind of network for




                       19
Social Mirror:
a new kind of network for




                       19
Autom, the weight loss robot




                        20
Don’t Forget the
     Apps
22
23
Mobi Health News, 201
Meet EndoGoddess




                   24
Health at the
Intersection of
 Social Media
 and Gaming
Health at the
Intersection of
 Social Media
 and Gaming
What Can We Do Now?


What Can We
 Do Now?
Facebook
Microsites by
  Interest
29
Treat
  Referring
Physicians as a
   Valued
  Audience
32
Think
Differently
About QR
  Codes
Think
Differently
About QR
  Codes
Tesco Home
Away Store
35
SMS Text Campaigns


 SMS Text
 Messaging
37
Creating Local Social
    Communities

Creating Local
    Social
 Community
40
Privacy? Yes.


Privacy?
  Yes.
42
Social
Takeaways-
 Make It:
Important
              Social
            Takeaways-
             Make It:
Important
Helpful
              Social
            Takeaways-
             Make It:
Important
Helpful
              Social
            Takeaways-
Convenient




             Make It:
Important
Helpful
              Social
            Takeaways-
Convenient




             Make It:
Important
Helpful
              Social
            Takeaways-
Convenient
Change-Inspiring



             Make It:
Important
Helpful
              Social
            Takeaways-
Convenient
Change-Inspiring
Audience-Driven


             Make It:
Engaging the ePatient
Why Social and Mobile Tech Will Transform the Delivery of Healthcare

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Engaging the ePatient-Keynote version

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. I’m going to start the presentation by asking the audience a question, and telling them to write down the first answer that comes to their mind…Who do you trust. So we’ll want the type in the middle of the page. If you can come up with some interesting way to treat it or animate it, be my guest.\n
  5. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  6. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  7. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  8. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  9. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  10. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  11. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  12. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  13. Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  14. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  15. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  16. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  17. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  18. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  19. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  20. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  21. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  22. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  23. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  24. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  25. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  26. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  27. Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  28. No Title necessary. Just blow it up as big as possible. If you don’t like the screen shot, here’s the link to where I got it. http://ebennett.org/hsnl/ Let’s make it fill the whole page. \n
  29. Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  30. Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  31. Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  32. Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  33. Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  34. This could be layered, with the my crisis records logo strip at the top coming in as the first image and the other image coming in second.\n
  35. \n
  36. I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
  37. I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
  38. I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. Automatically fly in Asthmaopolis.com\n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  54. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  55. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  56. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  57. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  58. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  59. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  60. This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  61. \n
  62. Fill screen. Don’t play video\n
  63. \n
  64. \n
  65. Fill the page\n
  66. \n
  67. \n
  68. \n
  69. \n
  70. \n
  71. \n
  72. \n
  73. \n
  74. \n
  75. \n
  76. \n
  77. \n
  78. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  79. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  80. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  81. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  82. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  83. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  84. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  85. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  86. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  87. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  88. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  89. I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  90. \n