Day 2 class presentation for "Pinterest for Business" continuing education course at COCC. Instructor: Suzanne Bell

1. Pinterest for Business
Login:
User:
Password:
http://www.linkedin.com/pub/suzanne-bell/6/939/296
@BellMarketing
http://suzannebell.wordpress.com

2. Agenda
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Questions from last class
Pinterest promotion
Analytics
Case studies
Break
Visual Sources
Source: pinterest.com

3. Pinterest Promotion
• Identify your goal.
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sales
build trust
build loyalty
inform
entertain
Source: themomcreative.com

4. Promoting w. Pinterest
• Original Content
• Pinning
– Rich Pins
• Boards
– Contributors
– Themes
• Events/Competitions
– Offers
– Competitions
Source: marketingtechblog.com

5. Original Content: What’s interesting?
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Timely
Significance
Proximity
Prominence
Human Interest
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source:
http://www.mediacollege.com/journalism/news/newsworthy.html
Retrieved online at dr4ward.com
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6. Creating Original Content
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www.picbadges.com
www.glitterphoto.net
www.piktochart.com
http://visual.ly
In Photoshop:
Source: photoessentials.com

7. Pinning
• Rich Pins = Sales
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Article
Movie
Recipe
Product
• Nordstrom Product Catalog
• Promoting Pins
• Remember it’s social
– pinning other pins
– liking pins
• Pin it button
• “Follow my Pin”
Source: http://www.pinterest.com/pin/154177987215892696/

8. Boards
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Board Themes
Sharing Boards
Public v. Private
“Follow”
Example
– Chobani

9. Analytics
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Most Recent
Most Re-Pinned
Most Clicked
Followers
Pins
Pinners

10. Case Studies
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Etsy
Sony “Pin it to win it”
Ben & Jerry’s
Unicef
Chobani
Retrieved online at adservices.net

11. Questions?
http://www.linkedin.com/pub/suzanne-bell/6/939/296
@BellMarketing
http://suzannebell.wordpress.com