There has been so much written lately about how important it is for business owners and business people in general to write a book. What I think is MOST important is for them to understand WHY they need to write a book and HOW to get it done fast.

1. Book Writing for
Entrepreneurs and
Business Owners
By Suzanne Doyle-Ingram
www.SuzanneDoyleIngram.com

2. Book Writing for Entrepreneurs and
Business Owners
Book Writing for Entrepreneurs and Business Owners There has been so
much written lately about how important it is for business owners and
business people in general to write a book. What I think is MOST important
is for them to understand WHY they need to write a book and HOW to get it
done fast.
Most people shrug their shoulders and say, "Humph. I could never write a
book, so that's that." Or, "I don't have time to shower, let alone write a
bloody book!"
I understand. It is a huge undertaking but once you have a plan in place it is
really do-able. I know because I wrote 7 books last year. If I can do it, you
can too.

3. There are two routes you can take: You can either write an e-Book for Kindle
and use it to create an easy passive revenue stream, or you can write a
paperback book that you have printed and then use as a lead generation tool
for your business.
Wait. I think I am getting ahead of myself here.
Start with this:
Decide right off the bat what your GOAL is:
A. Passive Revenue
B. Leads and More Customers
Once you pick A or B, then you can start to make your plan of action.

4. If you picked A, your best bet is to write a Kindle book.
Please note that while you cannot give your book to a customer (Not a
physical copy anyway. You can "gift" them a copy via email, but chances are
they will NOT read it) becoming a published author will, in fact, help you gain
credibility in the eyes of your potential customer. So keep that in mind. So if
you picked A, the first thing you need to do is decide on a topic to write about.
If you want to create a passive revenue stream, then you better pick a topic
that buyers are looking for. Otherwise you won't make any money because no
one will buy it. So take your time and do your homework. (I teach how to do
this in my Kindle Training course.)

5. If you chose B, then your plan of action will be much different. Write a book
aimed at your potential clients. You know who they are, so write it as if you
are speaking to them.
What do you wish your clients all knew before they came to hire you?
No matter what type of business you are in, writing a book will increase your
credibility, your authority and your prestige in the eyes of your customers.

6. Your Kindle book only needs to be about 40 pages minimum. Some are even
shorter. It all depends on the topic. If you are showing someone how to solve
a problem, then by all means keep it short and to the point. They want to
solve their problem quickly! Believe me; they do not want to wade through
your life story just to find out how to solve that problem that is keeping them
up at night.
Consider that you can also write a series of books all pertaining to a similar
topic. You will receive checks from Amazon every month, as long as your
books are selling. I love my monthly Amazon checks. It’s like free money.

7. The easiest way to write your first book would be to write down a list of
Frequently Asked Questions. What are some of the things you get asked over
and over? Answer these questions in your book. Then, think about the
questions they DON'T ask, but you really wish they did. What are the things
they don't know they don't know about your industry?
With Print on Demand publishing options, you can now have your book listed
on Amazon and when a person orders your book, Amazon prints ONE copy of
your book and ships it to them. Gone are the days of having a house and
garage full of books! If you want to order 10 or 100 copies to have on hand
for speaking engagements you can do that too quite cheaply.

8. I recommend that you make a list of 40 or 50 prospects that you really want
to work with. Send each person a copy of your book in the mail with a letter
requesting a meeting. I guarantee this will get their attention 1000X more
than another boring email!
Here’s the thing: They may NOT even read your book, but that is not the
point, so don’t let that upset you. Never follow up asking, “Have you read my
book?” They didn’t ask you for it in the first place, remember. I’m sure they
are not sitting at their desk looking for more things to do. So don’t assume
they read your book and don’t even ask. The power lies in the book landing
on their desk.
If they are comparing you to their competition and everything else is equal,
they will choose the published author. Hands down. You see, your perceived
credibility has now gone through the roof! If they do read your book, your
chances of getting hired are even greater because people will feel that they
know you. And if they know you, like you and trust you, they will BUY from
you.

9. You may be thinking, “OK this all sounds fine and dandy Suzanne, but how do
I actually go about writing a book???” I have a solution for that! And it's
yours, free.
Click Here to Download Your Copy of My Book called
"It's Not About the Book Sales! How Any Business Person Can Quickly
Write a Book and Leverage it to Land New Clients".