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GMG 2011 Garden Trends Report updated release September 10, 2010

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Garden Media Group
Garden Media Group

Garden Media Group's 2011 Garden Trends Report, Suzi McCoy released the top garden and outdoor living trends at the 2010 GWA Annual Symposium in Dallas, TX September 10, 2010.

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Garden Media Group’s 2011 Mega Trends to Garden Trends Suzi McCoy © 2010 Garden Media Group
What Global Consumer Trends Are Shaping Buying Habits AND INFLUENCING GARDENING & OUTDOOR LIVING
Great Expectations ,[object Object],[object Object],[object Object],[object Object]
Global Consumer Trends Statusphere Function-all Connectivity Living Local Down-Sizing Staycation Green Life-Style
STATUSPHERE ,[object Object],[object Object],[object Object]
5 Ways to Get a Status Fix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Status -Traditional: Down-Sizing ,[object Object],[object Object],[object Object]
Status: Generosity Generation ,[object Object],[object Object],[object Object],Plant for a reason. Women love to give to a cause to “do” what they love – run, walk or garden
Status: Function-All: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Status: Function-All
Status: Function-All American Exceptionalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Status: Brand America ,[object Object],[object Object],[object Object],[object Object]
Status: Brand America ,[object Object],[object Object],[object Object],[object Object]
Connection Explosion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connectivity: Sharing is Power! Social Media allows you to: Provide personalized products, services, and solution information instantly to thousands of potential customers Offer venues for sharing gardening experiences Offer incentives like “groupon”
Connectivity: Mommies Rule! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retail Advertising and Marketing Association
Living Local ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Life-Style ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Life-Style Sustainable Marketplace ,[object Object],[object Object],[object Object],[object Object],Glendora, California Sam's Club Solar Panels The Glendora Sam's Club is part of Walmart's commitment to accelerate and broaden its sustainability efforts through solar power.
Green Life-Style: Conservation ,[object Object],[object Object],[object Object],The invention of necessity, CowPots now brokers Carbon Credits “ Consumers are making changes in their day-to-day lives to lighten their footprint on the environment.” 2010 Natural Marketing Institute LOHAS Research
Green Life-Style ,[object Object],[object Object],[object Object]
Green Lifestyle 8 of 10 in all age segments are incorporating “green” behaviors into their daily life Including seniors 65+ Burst Media 2010
Green Living ,[object Object],[object Object],[object Object],[object Object]
Green Living ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Living ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Green” Gadgets go High Tech ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Eco-Iconic
State of the Industry “ Cautious Optimism”
Industry Status Report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gardens Come of Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Garden Centers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Landscaping/Garden Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GMG 2011 Trends © 2010 Garden Media Group
2011 GMG Gardening Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Gardening Trend “ Gardening with a Purpose”
Gardening with a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gardening with a Purpose: ,[object Object],[object Object],[object Object]
Gardening with a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gardening with a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gardening with a Purpose ,[object Object],[object Object]
Eco-Scaping
[object Object],[object Object],[object Object],Eco-Scaping: Sustainable Landscapes
Eco-Scaping: Sustainable Landscapes Project Living Proof - sustainable residential gardens Smart, ecologically sustainable landscaping practices for the 21st century Natives, veggies, rain barrels, low-maintenance lawns, permeable paving & recycled materials Marty Ross for the Kansas City Star September 5, 2010
Eco-Scaping: Natives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Eco-Scaping: Natives
Eco Scaping: Lawn-Sizing ,[object Object],[object Object],[object Object],[object Object]
Eco-Scaping: Lawn Reform ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eco-Scaping: Perennials ,[object Object],[object Object],Hakonechloa macra FUBUKI ‘ Briform’ from Briggs Nursery.
Eco-Scaping: Water ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eco-Scaping: Biodiversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eco-Scaping: Biodiversity ,[object Object],[object Object],[object Object]
Eco-Scaping: Rooftop Gardens ,[object Object]
Edible Gardens ,[object Object],[object Object]
Edible Gardens Are In. ,[object Object],[object Object],[object Object],[object Object]
Edible Ornamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Edible Gardens
Edible Ornamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Veggie Gardens are American Staples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Herbs and Veggies are hot! ,[object Object],[object Object]
Edibles: Smaller Ornamental Fruit ,[object Object],[object Object],[object Object]
Edibles: Smaller Plants ,[object Object],[object Object],[object Object],[object Object]
Rise of Edible Container Gardening ,[object Object],[object Object]
Pot up herbs! ,[object Object],[object Object]
Sustainable Containers
Sustainable Containers ,[object Object],[object Object],[object Object],[object Object],Mini Garden Campania Medallion Planter
Sustainable Containers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainable Containers Gardeners creating mini-bouquet containers mixing perennials, vegetables, bulbs, grasses and vines with small shrubs and fewer annuals
Succulents "Succulent Container Gardens" Debra Lee Baldwin
Succulents: Drought Tolerant ,[object Object],[object Object],[object Object]
Outside In
Outside In Extend nature’s influence by bringing the outdoors in Indoor houseplants are increasing in popularity O2 for You – ‘Houseplants with a Purpose’ campaign educates consumers on benefits of indoor plants www.o2foryou.org Red Sister Cordyline Costa Farms Peace Lily Costa Farms
Outside In ,[object Object],[object Object],[object Object],[object Object]
Outside In NASA scientists recommend at least one indoor plant for every 100 sq. ft of living space Orchids are increasing in popularity Live plants for the holidays instead of artificial Phalaenopsiss Orchid – Costa Farms
Outside In: O2 for You: Plants with a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growing Up!
Growing Up ,[object Object],[object Object],[object Object],[object Object],Susan Cohan, APLD
Going Vertical in Portland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vertical Gardening: Living Art
Vertical Container Gardens ,[object Object],[object Object],[object Object],[object Object]
Urban Farming ,[object Object],[object Object]
Urban Farming ,[object Object],[object Object],[object Object]
Urban Farming ,[object Object]
Urban Farming ,[object Object],[object Object]
Vertical Farming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengthening Communities through Gardening “ Garden Centers are offering square foot gardens for sale as an easy alternative to the massive, in ground garden concept.” Jennifer Polanz, Editor Todays Garden Center Magazine
Explosion of Community Gardens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities: Swapping & Sharing ,[object Object],[object Object],[object Object]
Buy Local/Buy Fresh: Rise of Farmers Markets ,[object Object],[object Object],[object Object],[object Object]
[object Object],Color ! Color ! Color !
Color ! Color ! Color ! ,[object Object]
Color! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Color Rhododendron 'Rabatz‘ Briggs Nursery
Purple! Purple!! Purple!!! ‘ Baptisia australis’ False Blue Indigo 2010 Perennial Plant of the Year
Purple! Purple! Purple! ,[object Object],[object Object],Rhododendron ‘Florence Parks’
Color Sun Parasol Pretty Crimson
New Blue Native
Color Campania Patmos Planter & Campania Windsor Planter Weathered Copper
Color: “Steampunk” Influence ,[object Object],[object Object],[object Object]
Ode to Steam Punk
Steam Punk N ew Hibiscus: Costa Farms
Emerging Trends ,[object Object],[object Object],[object Object],[object Object]
Emerging Trend: Biophilia ,[object Object],[object Object]
Emerging Trend: Biophilia ,[object Object],[object Object],[object Object]
Emerging Trend: Biophilia ,[object Object]
Emerging Trend: New Urbanism ,[object Object],[object Object],[object Object],Renewable        Electric        Walkable
Emerging Trend: New Urbanism Parklets ,[object Object],[object Object],[object Object],[object Object]
Emerging Trend: Slow Gardening ,[object Object],[object Object],[object Object],[object Object]
Emerging Trend: IRL In Real Life ,[object Object],[object Object],[object Object]
Tribal Bonding ,[object Object],[object Object],[object Object],[object Object]
Gardens feed the soul
Gardens Bring Us Joy
To download & reprint the GMG 2011 Garden Trends Report or view all Trend Reports, go to: GardenMediaGroup.com & Please remember to give GMG credit. [email_address] 610-444-3040 © 2010 Garden Media Group

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GMG 2011 Garden Trends Report updated release September 10, 2010

  • 1. Garden Media Group’s 2011 Mega Trends to Garden Trends Suzi McCoy © 2010 Garden Media Group
  • 2. What Global Consumer Trends Are Shaping Buying Habits AND INFLUENCING GARDENING & OUTDOOR LIVING
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  • 4. Global Consumer Trends Statusphere Function-all Connectivity Living Local Down-Sizing Staycation Green Life-Style
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  • 15. Connectivity: Sharing is Power! Social Media allows you to: Provide personalized products, services, and solution information instantly to thousands of potential customers Offer venues for sharing gardening experiences Offer incentives like “groupon”
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  • 22. Green Lifestyle 8 of 10 in all age segments are incorporating “green” behaviors into their daily life Including seniors 65+ Burst Media 2010
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  • 28. State of the Industry “ Cautious Optimism”
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  • 33. GMG 2011 Trends © 2010 Garden Media Group
  • 34.
  • 35. #1 Gardening Trend “ Gardening with a Purpose”
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  • 42.
  • 43. Eco-Scaping: Sustainable Landscapes Project Living Proof - sustainable residential gardens Smart, ecologically sustainable landscaping practices for the 21st century Natives, veggies, rain barrels, low-maintenance lawns, permeable paving & recycled materials Marty Ross for the Kansas City Star September 5, 2010
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  • 67. Sustainable Containers Gardeners creating mini-bouquet containers mixing perennials, vegetables, bulbs, grasses and vines with small shrubs and fewer annuals
  • 68. Succulents "Succulent Container Gardens" Debra Lee Baldwin
  • 69.
  • 71. Outside In Extend nature’s influence by bringing the outdoors in Indoor houseplants are increasing in popularity O2 for You – ‘Houseplants with a Purpose’ campaign educates consumers on benefits of indoor plants www.o2foryou.org Red Sister Cordyline Costa Farms Peace Lily Costa Farms
  • 72.
  • 73. Outside In NASA scientists recommend at least one indoor plant for every 100 sq. ft of living space Orchids are increasing in popularity Live plants for the holidays instead of artificial Phalaenopsiss Orchid – Costa Farms
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  • 84.
  • 85. Strengthening Communities through Gardening “ Garden Centers are offering square foot gardens for sale as an easy alternative to the massive, in ground garden concept.” Jennifer Polanz, Editor Todays Garden Center Magazine
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  • 93. Purple! Purple!! Purple!!! ‘ Baptisia australis’ False Blue Indigo 2010 Perennial Plant of the Year
  • 94.
  • 95. Color Sun Parasol Pretty Crimson
  • 97. Color Campania Patmos Planter & Campania Windsor Planter Weathered Copper
  • 98.
  • 99. Ode to Steam Punk
  • 100. Steam Punk N ew Hibiscus: Costa Farms
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  • 112. To download & reprint the GMG 2011 Garden Trends Report or view all Trend Reports, go to: GardenMediaGroup.com & Please remember to give GMG credit. [email_address] 610-444-3040 © 2010 Garden Media Group