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Tips for selling
Continuous
Delivery
and DevOps
to your business
@
DevOpsDays Nashville
@pm_suzie
Suzie Prince
Head of Product for
ThoughtWorks products group
Product Manager for Snap CI
10 + years experience in
software development including
agile and CD practices
Tweeting @pm_suzie
@pm_suzie
@pm_suzie
@pm_suzie
@pm_suzie
SELLING CD TO YOUR BUSINESS
Why
Who
How
@pm_suzie
“Continuous Delivery is the ability to get
changes of all types—including new
features, configuration changes, bug
fixes and experiments—into production,
or into the hands of users, safely and
quickly in a sustainable way.”
- Jez Humble, continuousdelivery.com
@pm_suzie
“Continuous Delivery is the ability to get
changes of all types—including new
features, configuration changes, bug
fixes and experiments—into production,
or into the hands of users, safely and
quickly in a sustainable way.”
- Jez Humble, continuousdelivery.com
CONTINUOUS DELIVERY
@pm_suzie
WHY
@pm_suzie
$3 TRILLION
@pm_suzie - Michael Krigsman, Worldwide cost of IT failure
@pm_suzie
$3 TRILLION
@pm_suzie - Michael Krigsman, Worldwide cost of IT failure
@pm_suzie - Gene Kim, How do we better sell DevOps?
@pm_suzie - Gene Kim, How do we better sell DevOps?
@pm_suzie - Mark Lyons, How do I become a Product Manager?@pm_suzie
@pm_suzie
“IT is part of the business and not
outside it. The team should be
responsible for business success, not
just technical success, which has no
value in itself.”
- Mary Poppendieck, Unknown
@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie@pm_suzie
@pm_suzie@pm_suzie
@pm_suzie
WHO
@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie@pm_suzie
Busy!Knows business goals
Understands customers
Wants to deliver a
valuable product
Wants to meet
customer needs
Has too many
requirements
Has to balance
bugs and new
features
Has to answer to
customers when
product is
unavailable
Needs feedback
Does not know
everything
https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie@pm_suzie
Busy!Knows business goals
Understands customers
Wants to deliver a
valuable product
Wants to meet
customer needs
Has too many
requirements
Has to balance
bugs and new
features
Has to answer to
customers when
product is
unavailable
Needs feedback
Does not know
everything
https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie@pm_suzie
Busy!Knows business goals
Understands customers
Wants to deliver a
valuable product
Wants to meet
customer needs
Has too many
requirements
Has to balance
bugs and new
features
Has to answer to
customers when
product is
unavailable
Needs feedback
Does not know
everything
https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie
HOW
@pm_suzie
BUILD EMPATHY@pm_suzie
@pm_suzie
BUILD EMPATHY@pm_suzie
@pm_suzie
ASK QUESTIONS
Can you tell me more about…
What is your desired outcome?
What would make you happy?
What’s a bad day look like? What does a good day look like?
Is there anything I could do?
@pm_suzie
LISTEN@pm_suzie
@pm_suzie
LISTEN@pm_suzie
@pm_suzie
TIPS FOR ACTIVE LISTENING
Give undivided attention and show you’re listening
Defer judgement. Don’t assume. Have a open mind
Provide feedback. Reflect. “What I’m hearing is…”
No solutions!
Say thanks
@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/
@pm_suzie
TELL STORIES@pm_suzie
@pm_suzie
TELL STORIES@pm_suzie
@pm_suzie
FASTER FEEDBACK
CODE
BUILD
TEST
RELEASE
OPERATE
@pm_suzie
RESPONSIVE
@pm_suzie
QUALITY
@pm_suzie
REDUCE WASTE
@pm_suzie
SANE RELEASES
COMMIT
BUILD AND
TEST
AUTOMATED
TESTS
STAGING DELIVERACCEPTANCE
@pm_suzie
SANE RELEASES
COMMIT
BUILD AND
TEST
AUTOMATED
TESTS
STAGING DELIVERACCEPTANCE
@pm_suzie
BETTER TEAMS
@pm_suzie
HANDLE OBJECTIONS
https://www.videvo.net/video/traffic-lights-cycle-/2967@pm_suzie
@pm_suzie
HANDLE OBJECTIONS
https://www.videvo.net/video/traffic-lights-cycle-/2967@pm_suzie
@pm_suzie
CONFUSION
😕
@pm_suzie
“My customers don’t want new stuff
every week.”
@pm_suzie@pm_suzie
@pm_suzie@pm_suzie
@pm_suzie
QUALITY
CONCERNS
🐛
@pm_suzie
“Part of the reason IMVU can get away
with all their bugs is because they’re
in the entertainment business, so
none of their users rely on them for
anything really important.”
- Anon, 50 Deployments A Day and The Perpetual Beta
@pm_suzie
ONLY FOR
UNICORNS
🦄
@pm_suzie
“Continuous deployment sounds cool. In
a world where safety and reliability and
privacy and security aren’t important,
it would be fun to try. But like a lot of
other developers, I live in the real world.
And I need to build real software.”
-Jim Bird, Continuously Putting Your Customers at Risk
@pm_suzie - Gene Kim, How do we better sell DevOps?
@pm_suzie
DATA AND RESOURCES
@pm_suzie
DATA AND RESOURCES
@pm_suzie
@pm_suzie
@pm_suzie
DATA AND RESOURCES
• https://puppet.com/resources/white-paper/2016-state-of-devops-report 

• https://continuousdelivery.com/evidence-case-studies/

• http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a-
cheatsheet-for-the-rest-of-us/

• http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product-
managers-new-bff/

• http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html

• http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html
@pm_suzie
TIPS FOR SELLING CD TO YOUR BUSINESS
Get to know your business
Show empathy and learn their drivers and fears
Highlight the benefits, not the features, of CD
And keep going.…
@pm_suzie http://i.imgur.com/SYZk3Qn.jpg

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Tips for selling Continuous Delivery and DevOps to your business (from a business person)