Tapping the Wisdom of Crowds Innovative technology for Conferences (up to 10000 pax) and big Workshops (Brainstorming with 500 pax parallel) to maximize the results of every event.

1. Interactive
Learn from Events
swarms
Collective
Intelligence
The Wisdom
of Crowds
Incentives
Swarm intelligence
Smart Mobs
Web 2.0

2. Tapping the Wisdom of
Crowds®
Sven Hoffmann

3. Make Swarm Intelligence Work for You

4. Swarm Intelligence – Collective Intelligence
Anyone who observes a swarm of birds or fish can quickly
recognize the characteristics of this form of organisation: a
swarm‘s actions are not governed by a central entity, but by the
swarm itself.

5. Tap the Wisdom of the Crowd
Using SwarmWorks technology makes it possible for the first time to utilize human
swarm behavior in business contexts. The entire and otherwise idle potential of all
individual participants attending a large event can be used.
Worldwide unique
The ability to use the system in real time is decisive in making it to a fascinating
instrument. It becomes possible to interact with large groups directly here and now
and in real-time without a need for internet/ intranet, paper, etc., thus giving the
collective intellect a way to express itself.

6. Intelligence, Innovation, Interaction
These are three challenges each event has to face and deal with today. Inspire
your audience by actively embedding/ involving each single one of them. Our
new SwarmWorks technology will let you achieve this.
 At the base is the SwarmPad – a small, reflective signaler for each participant.
 Each individual participant can signal either color A or B.
 A network of high-resolution cameras and computers grabs/tracks the
transmitted signals in real time and processes them.
 A „Swarm Signal“ emerges from the individuals‘ independant signals and can be
used to interact with the entire group.

7. SwarmWorks - Technology
Groupsize
Groups can range from anywhere between two and a couple thousand
participants. The more participants, the easier it is to observe the
effects of swarming. Swarming can be observed from sizes of about 50
upwards.

8. Your Advantages
 Interact with a large group as if it were a super organism – your audience is
entirely involved instead of merely being present, as their role changes from
passive attendants to involved participants.
 You will directly receive spontaneous and direct feedback from you audience.
 You can use the group's potential and achieve completely new levels of
awareness and insight.
 You can create fun, action and enthusiasm and a real experience for each
individual.
 You can utilize a unique format for your event and set yourself apart from
other large events providers.
 SwarmWorks can be booked as a unique event, as an interactive platform, a
platform for interaction for your entire event or as a mere module.
Our experienced team will take charge of moderation on location in German,
English, French and Spanish and other languages, to meet your requirements.

9. SwarmWorks Formats und Applications
 SwarmPolling: carry out a poll in real time
 SwarmGaming: for unique group experiences
 SwarmCreating: for modern, creative teamwork
 SwarmWare: for a clients‘ individual needs

10. SwarmPolling – for polling in real-time
 Use our technology as a modern tool for voting. The SwarmPad of each
individual participant serves as a ballot. The audience can comment on your
topics in real-time, or answer questions in next to no time.
 Give the collective intellect of your audience a voice and integrate it directly
into the events.
 Win feedback in real-time and use it to adapt static, content-orientated
presentations to your audience by integrating all participating attendees in the
room.

11. SwarmPolling – for polling in real-time
Options: Customer specific Applications:
packing/implementation:
• YES / NO decisions • Moderation • Company events
• Multiple choice polling • Graphical adaption of • Conferences
your corporation design
• Live polling / surveys • Trade show
• Special queries
• TED-polling
• Scenario decisions
• Feedback gathering
• Gameshow applications • Moderation
• Grafische Anpassungen
an Ihr Corporate Design
• Spezialabfragen

12. SwarmPolling – for polling in real-time

13. SwarmGaming – for unique group experiences
 Make intelligent swarm actions a collective experience for your audience. Two
teams, supplied with SwarmPads, compete with each other – the more
participants, the better. Our systems will put the incoming signals of the
respective teams into action in real-time. Participants will quickly recognize:
the group – or the swarm – acts more efficient than single participants. A
crowd in the hundreds will, for instance, steer a flight simulator more
successful than only one alone.
 Use this effect as a team-building measure/ Use this effect for team-building.
 SwarmGaming is entirely customizable – in other words, we can fit any
existing games to meet your individual needs and can give the games a
suitable skin. If wished, we can also develop new games for you – our
programs are in-line with standardized interfaces, so that adjustments and
new products can be developed at all times and with manageable effort.

14. SwarmGaming – for unique group experiences
Options: Customer specific Applications:
packing/ implementation:
• Classical video games • Graphical adaption to • Large group events
such as Pong your corporate
• As a regenerating/
design
• Flight Simulator reactiviting event
• Editing of game module, e.g. after
• Existing Java-/Flash-
rules, figures, levels lunchtime
and other games
• Development of • As a live demonstration
• Both competitive and
customer specific of swarm intelligence
collaborative types of
game modules
game • Instantaneous team-
bildung/sense of unity
• Playful contents convey
subject matters
• Simple, honest fun for a
group SwarmGaming –
for unique group
experiences

15. SwarmGaming – for unique group experiences
SwarmPONG SwarmPACMAN

16. SwarmCreating – for modern creative team work
 Profit from the collective intelligence of your audience. This format will allow
you to collect the group's ideas, answers and contributions, analyse them and
to directly utilise them if necessary.
 The group can create their own content through the combination of a
keyboard and our SwarmWorks technology. In this case, interactions take
place on the individual level, in arbitrary teams or on a group level.
 This platform brings the Web 2.0, i.e. user-generated content, right into your
event.

17. SwarmCreating – for modern creative team work
Options: Customer specific Applications:
packing/ implementation:
• Brainstorming • Moderation and • Company events
creation of individual
• Creative problem • Product presentations
training concepts
solving
• Workshops
• Configuration of
• Idea benchmarking
additional modules if • Trainings
and selecting
necessary
• Idea market/ Idea
exchange
• Decision making
• Interactive learning
• Interactive networking

18. SwarmCreating – for modern creative team work

19. SwarmWare – for individual customer requirements
 SwarmWare makes it possible to visually and contextually integrate
your requirements with the SwarmWorks technology. SwarmWare is
the logical motor. A customer's logo can be embedded into a games
skin. In combination with SwarmGaming, the overall goals of a
company can also be integrated into a game co-workers have to fight
for as a hands-on challenge.
 Even more is possible. Transfer a video game into the real world: let
your audience conduct an entire orchestra or control a real digger.
Your creativity can be applied without limits. This makes SwarmWare
to a real enrichment in regard to modern business communications
and contemporary training measures.

20. SwarmWare – for individual customer requirements
Options: Customer specific Applications:
packing/ implementation:
• Live dialogue with the • Substantially possible
entire group through flexible
interfaces such as
• Use of the swarm
Java, Flash, etc.
signal to control other
technical applications • Up-to-date
technology
• Combination of
SwarmPolling, • Process design and
SwarmGaming and implementation by
SwarmCreating experienced Business
Coaches

21. SwarmWare – for individual customer requirements
Screenshot für SwarmWare

22. Swarm Technology Briefing
 Time frame
> SwarmWork's formats can be applied in time frames ranging between
ten to 20 minutes and up to any number of hours. Even a whole or
several days can be organized if SwarmWorks is to be used as an
interactive platform for an event
• Team presence
> A team of technicians and a moderator are always on site when
SwarmWorks is put to practice.

23. Swarm Technology Briefing
 Installation time
> It takes around four hours to get our system up and running,
depending on the size and format of the application.
 Lead time adaptation
> We recommend forwarding materials two weeks in advance to allow for
enough time to coordinate adjustments between us and you.

24. Swarm Technology Briefing
 Lead time development
> SwarmWorks utilizes standardized interfaces which make it possible to
implement a client's wishes and requirement in a short amount of time,
ranging between merely a few weeks or even just a couple of days.
 Lighting
> SwarmWorks uses the most modern technology available. No special
requirements to a locations lighting are thus needed. SwarmWorks
formats can also be used outside, in overcast conditions.

25. Swarm Technology Briefing
 Foreign deployment
> The technology used is compact and can be transported by air. SwarmWorks can
be used anywhere in the world without need for any larger logistical measures.
 Data analysis
> All answers can naturally be saved in appropriate formats.
 Languages
> Thanks to our diversified team of moderators we are able to render our services
in the world's most globally spoken languages. If given adequate time in advance,
we can also train additional, local moderators.

26. Contact
Sven Hoffmann
Senior Associate
ChangeWorks GmbH&Co KG
E-mail:
Sven.Hoffmann@ChangeWorks.com
Mobile: +49-151-587 557 03

27. Thank you for your attention