2. KAPTURE: Bank CRM Software
To clear the noise of generalized CRM applications in banking sector, Kapture is one such platform
which helps the banking sector to put equal emphasis on sales and service at the same time. The
primary aim of Kapture CRM for banking is to enable the banks to increase the value of their advice
and service by effectively using customer information. This cloud based CRM tool gives the ability to
the banks to know their customer habits, types of services they use, where they live and work, and
hence the ability to quickly identify their profitable customers.
Due to high competition in the field and scattered nature of potential customers, retail banks are
facing different level of challenges in identifying and channelizing their sales apparatus. A Retail
banking customer expects an effective way to interact with a particular bank. Kapture CRM platform
gives a bank the ability to provide its customers with the most streamlined and effective banking
functionalities.
It is a mobile sales automation tool for retail banking which comes along with the opportunity of
addressing multiple potential customers based on customized data and target based analytics. It
helps in calculating expenditures and prospective earning over a particular period. By processing
relevant information generated out of this platform, banks can practically measure the return of
investment (ROI) they achieve from this CRM application.
One significant issue for retail banking is the shifting peak period. The need to reallocate idle or
untapped branch resources during peak periods will have a positive impact on ROI. Kapture is an
ideal CRM platform that can help to shift these resources through optimum access to customer
information. Kapture simplifies the concept of process driven workflow in a retail bank:
It captures customer data at the point of entry into the system. It ensures that all customer
information and history are accessible, which in turn allows the bank to foster the corporate identity
of the firm.
Provides quality information on each customer interaction that can be accessed by senior
management in timely reports to allow refined analysis.
It enables bank marketing to easily identify customer contacts by market segmentation and target
correspondence to those customers who show reluctance to the product or service in offering.
3. It ensures that the customer experience within the system is consistent and effective across all the
channels of communication.
Kapture is a cloud based banking CRM system that significantly simplifies the process of banking by
channelizing segmented data of sales and services to the desired point of contact in a highly secured
way. It helps in understanding the overall effectiveness of sales automation in a bank. Kapture is an
ideal CRM platform for bridging the gap among relationship marketing, customer retention and
cross-selling.
4. Contact Us
USA
10810, Katy Freeway,
Suite 105, Houston,
Texas, USA – 77043
Bangalore
Adjetter Media Network Pvt. Ltd.
#25, Vruddhi Complex,
6th Cross, Leela Palace Road,
Next To Sri Ayyappa Temple,
Kodihalli, Bangalore - 560008
Ph: +91-9731301231
Email: target@adjetter.com
Mumbai
Adjetter Media Network Pvt. Ltd.
517 A-Buiding, Sagar Tech Plaza,
Andheri Kurla Road, Sakinaka, Andheri East,
Mumbai – 400072
Cochin
9/943 (26/2705 G), Kuttamparambil Building,
Pandit Karuppan Road, Thevera,
Cochin - 682013