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COINs2010: COINs are everywhere!
The second international conference on Collaborative Innovation Networks
Oct. 7–9
Savannah College of Art and Design, Savannah, Georgia

Pre-conference half-day coolhunting training course
Thursday, Oct. 7, 11 a.m.–4 p.m.

Call for papers
The second international conference on Collaborative Innovation Networks
(COINs) brings together practitioners, researchers and students of the emerging
science of collaboration. The emergence of online social networks opens up
unprecedented opportunities to read the collective mind, discovering emergent
trends while they are still being hatched by small groups of creative individuals.
The Web has become a mirror of the real world, allowing researchers to study
and better understand why some new ideas change our lives, while others never
make it from the drawing board of the innovator.

COINs are cyberteams of self‐motivated people with a collective vision to
innovatively collaborate by sharing ideas, information and work, enabled by
technology. Although COINs have been around for hundreds of years, they are
especially relevant today because the concept has reached its tipping point
thanks to the Internet. COINs are powered by swarm creativity, wherein people
work together in a structure that enables a fluid creation and exchange of ideas.
Coolhunting—discovering, analyzing and measuring trends and trendsetters—
puts COINs to productive use. Patterns of collaborative innovation frequently
follow an identical path, from creator to COIN to collaborative learning network to
collaborative interest network.

The theme of the conference combines a wide range of interdisciplinary fields
such as social network analysis, group dynamics, design and visualization,
information systems, and the psychology and sociality of collaboration.

We invite researchers to submit their latest scientific results on:
  • Global collaboration networks (global focus)
  • Organizational optimization in COINs
  • Virtual communication and collaboration
  • Measuring the performance of COINs
  • Patterns of swarm creativity
  • Trust, privacy, risk, transparency and security in social contexts
  • Group collaboration (group focus)
  • Collaborative leadership
                                                                                  1
•   Design and visualization in interdisciplinary collaboration
   •   Group dynamics and global teaming in virtual collaboration
   •   Microscopic aspects of collaboration (individual focus)
   •   Emotional intelligence, cultural dynamics, opinion representation and
       influence process
   •   The psychology and sociality of collaboration
   •   Social behavior modeling
   •   Social intelligence and social cognition
   •   Tools and methods focus
   •   Social system design and architectures
   •   Dynamic and semantic social network analysis

Submission deadline: Aug. 2
Authors notification: Aug. 16
Final manuscript due: Sept. 20

Paper submission
Submit an abstract of no more than 300 words to Julia Gluesing at
j.gluesing@wayne.edu by Aug. 2. Authors of accepted papers will be notified by
Aug. 16 and will be expected to submit a paper in PDF format not to exceed eight
pages, including references and figures, by Sept. 20. Accepted papers will be
published in the conference proceedings. Publishing format requirements will be
forwarded to authors at that time.

Should the abstract be accepted, at least one of the authors must attend the
conference to present the work. There is an option to submit a full eight-page
paper, but this is not required. If your abstract is accepted, you will have the
option to include a full paper in the proceedings.

Call for position and thought papers
In view of the current work-in-process in the emerging science of collaborative
innovation networks, we invite thought and position papers from practitioners and
researchers. Position papers should provide details of the project or work-in-
process along with specific implications for the study of collaborative innovation
networks. Thought paper submissions can be exploratory with the aim of
generating thoughtful insight and directions for future research.

All submissions should include the name(s) and contact information, project or
paper title, and a one-page abstract (not to exceed 300 words). Submit abstract
to Julia Gluesing at j.gluesing@wayne.edu. Should the abstract be accepted, at
least one of the authors must attend the conference to present the work. There is
an option to submit a full eight-page paper, but this is not required. If your
abstract is accepted, you will have the option to include a full paper in the
proceedings.


                                                                                   2
Program committee
John Bucuvalas, M.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio)
Richard Colletti, M.D. (University of Vermont College of Medicine, Burlington,
Vermont)
Marco DiMaggio (Università del Salento, Lecce, Italy)
Elenna Dugundi (University of Amsterdam, Amsterdam, The Netherlands)
Kai Fischbach (University of Cologne, Cologne, Germany)
Peter Gloor (Massachusetts Institute of Technology, Cambridge, Massachusetts)
Julia Gluesing, chair (Wayne State University, Detroit, Michigan)
Francesca Grippa (Università del Salento, Lecce, Italy)
Takashi Iba (Keio University, Tokyo, Japan)
Stokes Jones (Lodestar, Atlanta, Georgia)
Casper Lassenius (Helsinki University of Technology, Helsinki, Finland)
Peter Margolis, M.D., Ph.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio)
Betsey Merkel (I-Open, Cleveland, Ohio)
Chris Miller (SCAD, Savannah, Georgia)
Maria Paasivaara (Aalto University, Helsinki, Finland)
Johannes Putzke (University of Cologne, Cologne, Germany)
Ken Riopelle (Wayne State University, Detroit, Mich.)
Detlef Schoder (University of Cologne, Cologne, Germany)
Michael Seid, Ph.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio)

Half-day Coolhunting training course
Thursday, Oct. 7
11 a.m.–4 p.m.
What is it that distinguishes Apple, LEGO and Procter & Gamble from their
competitors? Why are they launching one killer product after the other? They are
taking a huge page from the playbook of creativity. They organize their business
as a swarm business: applying the principles of swarm creativity by listening to
and becoming a member of their group of loyal users, immersing themselves into
their swarm. This swarm tells them what’s going to be cool, and how to make it
even cooler.

Knowing where in the swarm the collaborative innovators are allows them to
determine what’s going to be cool, too—before everyone else. The art of
coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot
new trend. It also involves finding the people responsible for the idea—the
trendsetters who will cause others to jump on board.

Practical applications of swarm creativity and Collaborative Innovation Networks:
• Discovering cool trends for your field by tapping into the collective intelligence
of your audience and potential customers (coolhunting).
• Finding the trendsetters who convert an innovation into a trend.
• Running with the new trends you find and tapping their business value through
coolfarming.


                                                                                      3
The coolhunting and coolfarming framework developed at the MIT Center for
Collective Intelligence and field tested at dozens of Fortune 1000 companies,
offers a novel way to find the latest trends by discovering the online
communication patterns of the trendsetters.

In this training course you will discover how to become an effective coolhunter,
using the dynamic semantic social network analysis tool, Condor. Coolhunting
will permit you to search and pinpoint the ideas and products that will be the next
big thing—before they take off. After an overview of coolhunting and some
success stories in finding and predicting new trends, you will learn how to
conduct a successful coolhunting process by mining the Web, blogs and online
forums. Through coolfarming you will be able to transform coolhunting results
into information applicable to your business. Analyzing your personal
communication network will help you to better understand and optimize your
personal communication contacts.

Workshop attendance is free for conference attendees; registration is $120 for
workshop participation only. A three-month trial version of Condor is included.
For more information, e-mail coinsconference@gmail.com.

Instructor: Peter A. Gloor, chief creative officer and founder,
Galaxyadvisors
Peter Gloor has been working on visualizing knowledge and analyzing social
networks for the past 15 years, leading to the development of Cybermap, a
navigation tool for the Web, and to TeCFlow, a tool combining Web navigation
with social network analysis. He founded Galaxyadvisor's predecessor, TeKFlo
Inc. in 2004, and is a research scientist at the Center for Collective Intelligence at
MIT's Sloan School of Management, where he leads a project exploring
Collaborative Innovation Networks. He was Mercator Visiting Professor at the
University of Cologne, and is a lecturer at Helsinki University of Technology. Until
the end of 2002, Gloor was a partner with Deloitte Consulting, leading its e-
business practice for Europe. Before that, he was a partner with
PricewaterhouseCoopers and the section leader for software engineering at
UBS.


The Coohunting Academy is presented prior to the COINs 2010 conference, Oct.
7–9, and is presented by the COINs Collaborative, an initiative of the Savannah
College of Art and Design, Wayne State University College of Engineering, and
the Massachusetts Institute of Technology Center for Collective Intelligence. The
collaborative builds open knowledge networks to advance the emerging science
of collaboration for research and industry competitive advantage. For more
information about the COINs 2010 conference, visit www.coins2010.com.




                                                                                     4

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COINs2010 Call For Papers

  • 1. COINs2010: COINs are everywhere! The second international conference on Collaborative Innovation Networks Oct. 7–9 Savannah College of Art and Design, Savannah, Georgia Pre-conference half-day coolhunting training course Thursday, Oct. 7, 11 a.m.–4 p.m. Call for papers The second international conference on Collaborative Innovation Networks (COINs) brings together practitioners, researchers and students of the emerging science of collaboration. The emergence of online social networks opens up unprecedented opportunities to read the collective mind, discovering emergent trends while they are still being hatched by small groups of creative individuals. The Web has become a mirror of the real world, allowing researchers to study and better understand why some new ideas change our lives, while others never make it from the drawing board of the innovator. COINs are cyberteams of self‐motivated people with a collective vision to innovatively collaborate by sharing ideas, information and work, enabled by technology. Although COINs have been around for hundreds of years, they are especially relevant today because the concept has reached its tipping point thanks to the Internet. COINs are powered by swarm creativity, wherein people work together in a structure that enables a fluid creation and exchange of ideas. Coolhunting—discovering, analyzing and measuring trends and trendsetters— puts COINs to productive use. Patterns of collaborative innovation frequently follow an identical path, from creator to COIN to collaborative learning network to collaborative interest network. The theme of the conference combines a wide range of interdisciplinary fields such as social network analysis, group dynamics, design and visualization, information systems, and the psychology and sociality of collaboration. We invite researchers to submit their latest scientific results on: • Global collaboration networks (global focus) • Organizational optimization in COINs • Virtual communication and collaboration • Measuring the performance of COINs • Patterns of swarm creativity • Trust, privacy, risk, transparency and security in social contexts • Group collaboration (group focus) • Collaborative leadership 1
  • 2. Design and visualization in interdisciplinary collaboration • Group dynamics and global teaming in virtual collaboration • Microscopic aspects of collaboration (individual focus) • Emotional intelligence, cultural dynamics, opinion representation and influence process • The psychology and sociality of collaboration • Social behavior modeling • Social intelligence and social cognition • Tools and methods focus • Social system design and architectures • Dynamic and semantic social network analysis Submission deadline: Aug. 2 Authors notification: Aug. 16 Final manuscript due: Sept. 20 Paper submission Submit an abstract of no more than 300 words to Julia Gluesing at j.gluesing@wayne.edu by Aug. 2. Authors of accepted papers will be notified by Aug. 16 and will be expected to submit a paper in PDF format not to exceed eight pages, including references and figures, by Sept. 20. Accepted papers will be published in the conference proceedings. Publishing format requirements will be forwarded to authors at that time. Should the abstract be accepted, at least one of the authors must attend the conference to present the work. There is an option to submit a full eight-page paper, but this is not required. If your abstract is accepted, you will have the option to include a full paper in the proceedings. Call for position and thought papers In view of the current work-in-process in the emerging science of collaborative innovation networks, we invite thought and position papers from practitioners and researchers. Position papers should provide details of the project or work-in- process along with specific implications for the study of collaborative innovation networks. Thought paper submissions can be exploratory with the aim of generating thoughtful insight and directions for future research. All submissions should include the name(s) and contact information, project or paper title, and a one-page abstract (not to exceed 300 words). Submit abstract to Julia Gluesing at j.gluesing@wayne.edu. Should the abstract be accepted, at least one of the authors must attend the conference to present the work. There is an option to submit a full eight-page paper, but this is not required. If your abstract is accepted, you will have the option to include a full paper in the proceedings. 2
  • 3. Program committee John Bucuvalas, M.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio) Richard Colletti, M.D. (University of Vermont College of Medicine, Burlington, Vermont) Marco DiMaggio (Università del Salento, Lecce, Italy) Elenna Dugundi (University of Amsterdam, Amsterdam, The Netherlands) Kai Fischbach (University of Cologne, Cologne, Germany) Peter Gloor (Massachusetts Institute of Technology, Cambridge, Massachusetts) Julia Gluesing, chair (Wayne State University, Detroit, Michigan) Francesca Grippa (Università del Salento, Lecce, Italy) Takashi Iba (Keio University, Tokyo, Japan) Stokes Jones (Lodestar, Atlanta, Georgia) Casper Lassenius (Helsinki University of Technology, Helsinki, Finland) Peter Margolis, M.D., Ph.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio) Betsey Merkel (I-Open, Cleveland, Ohio) Chris Miller (SCAD, Savannah, Georgia) Maria Paasivaara (Aalto University, Helsinki, Finland) Johannes Putzke (University of Cologne, Cologne, Germany) Ken Riopelle (Wayne State University, Detroit, Mich.) Detlef Schoder (University of Cologne, Cologne, Germany) Michael Seid, Ph.D. (Cincinnati Children’s Hospital, Cincinnati, Ohio) Half-day Coolhunting training course Thursday, Oct. 7 11 a.m.–4 p.m. What is it that distinguishes Apple, LEGO and Procter & Gamble from their competitors? Why are they launching one killer product after the other? They are taking a huge page from the playbook of creativity. They organize their business as a swarm business: applying the principles of swarm creativity by listening to and becoming a member of their group of loyal users, immersing themselves into their swarm. This swarm tells them what’s going to be cool, and how to make it even cooler. Knowing where in the swarm the collaborative innovators are allows them to determine what’s going to be cool, too—before everyone else. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea—the trendsetters who will cause others to jump on board. Practical applications of swarm creativity and Collaborative Innovation Networks: • Discovering cool trends for your field by tapping into the collective intelligence of your audience and potential customers (coolhunting). • Finding the trendsetters who convert an innovation into a trend. • Running with the new trends you find and tapping their business value through coolfarming. 3
  • 4. The coolhunting and coolfarming framework developed at the MIT Center for Collective Intelligence and field tested at dozens of Fortune 1000 companies, offers a novel way to find the latest trends by discovering the online communication patterns of the trendsetters. In this training course you will discover how to become an effective coolhunter, using the dynamic semantic social network analysis tool, Condor. Coolhunting will permit you to search and pinpoint the ideas and products that will be the next big thing—before they take off. After an overview of coolhunting and some success stories in finding and predicting new trends, you will learn how to conduct a successful coolhunting process by mining the Web, blogs and online forums. Through coolfarming you will be able to transform coolhunting results into information applicable to your business. Analyzing your personal communication network will help you to better understand and optimize your personal communication contacts. Workshop attendance is free for conference attendees; registration is $120 for workshop participation only. A three-month trial version of Condor is included. For more information, e-mail coinsconference@gmail.com. Instructor: Peter A. Gloor, chief creative officer and founder, Galaxyadvisors Peter Gloor has been working on visualizing knowledge and analyzing social networks for the past 15 years, leading to the development of Cybermap, a navigation tool for the Web, and to TeCFlow, a tool combining Web navigation with social network analysis. He founded Galaxyadvisor's predecessor, TeKFlo Inc. in 2004, and is a research scientist at the Center for Collective Intelligence at MIT's Sloan School of Management, where he leads a project exploring Collaborative Innovation Networks. He was Mercator Visiting Professor at the University of Cologne, and is a lecturer at Helsinki University of Technology. Until the end of 2002, Gloor was a partner with Deloitte Consulting, leading its e- business practice for Europe. Before that, he was a partner with PricewaterhouseCoopers and the section leader for software engineering at UBS. The Coohunting Academy is presented prior to the COINs 2010 conference, Oct. 7–9, and is presented by the COINs Collaborative, an initiative of the Savannah College of Art and Design, Wayne State University College of Engineering, and the Massachusetts Institute of Technology Center for Collective Intelligence. The collaborative builds open knowledge networks to advance the emerging science of collaboration for research and industry competitive advantage. For more information about the COINs 2010 conference, visit www.coins2010.com. 4