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Breakfast segment analysis 1
- 1. Breakfast Segment : Analysis Amit Garg Pallavi Priyanka Shobha Hadimani Pradeep Nimagadda Vikram Baheti Sovan Ghosh Saksham Khandelwal
- 2. EXISTING MARKET Reasons for new opportunities in the breakfast segment: • Nuclear families •Working women •Higher Disposable income •Increasing awareness about consuming healthy breakfast • Fast paced lifestyle •Work timings
- 3. Need for a breakfast solution that combines convenience, health and taste.
- 4. North India Breakfast/ Nashta Habits Parratha Variants India Channa Bathura West India Upma Variants North East India Poha Vairants According to the communities Samosa/Vada Pav Central India East India Poha Varaints Allu Puri Cheela Bread Cutlet Upma Egg/ Egg products Sabudana Khichidi South India Western Influncers Upma Bread Jam/Toast Idli Corn Flakes Dosa Egg Variations Uthappam
- 6. Demographics
- 8. 32% 15% 13% 7% 32%
- 9. 8% 39% 32% 14% 2% 3% 0% 6%
- 10. 48% 45% 4% 1% 1% 0% 0% 1%
- 11. Daily Expense One Is Likely To Spend On Breakfast How Often One Prefers To Buy
- 12. Preference To Have Food Preference For Kind Of Food
- 13. Daily expense one is likely to spend on breakfast
- 14. How often one prefers to buy
- 15. Preference to have food
- 16. Preference for kind of food
- 17. 10% 11% 48% 49% 3% 3% 13% 13% 37% 38%
- 18. 54% 54% 4% 3% 15% 28% 14% 28%
- 19. 28% 28% 21% 20% 4% 4% 3% 4% 16% 16% 24% 23% 42% 44% 23% 23% 32% 8% 32% 9%
- 29. INSIGHTS •From the survey, a majority of people in India skip breakfast (approx 67%) •47% takes 0-20 min to prepare breakfast while 78% would like to spend 0-10 min on Breakfast making •81% wants to spend 5-10 min in having breakfast •70% of people are ready to spend Rs. 10 to 30 per day on breakfast •57% of people like to buy their breakfast on a daily basis or in an interval of 2-3 days •84% of people prefer to have breakfast in groups or with somebody so accordingly the packaging of the product can be decided •58% of people want to have hot breakfast in the morning •54% of people prefer to have breakfast between plain & spicy so we can suggest the taste of the product accordingly •Bread based breakfast is the most commonly used breakfast Pan India
- 30. Product Recommendation According to the survey, Bread based breakfast is eaten in PAN India Recommendation : Indo Western Food A special variety of bread which does not sog and the shelf life is 2-3 days. In between we will have a paste of different variety for different states depending upon the taste and preference E.G. For North India, Paratha is the most consumed food, so a paste of different varieties of paratha West india : Poha based sandwich East India : Noodles Based sandwich South India : Dosa-idli based sandwich
- 31. Aloo Bun with Curd Cream • 67% of the sample consume wheat based breakfast • People prefer nutritionally wholesome breakfast. • Product: – Dough mixed with potato. – Curd cream – Different masala mixes imbibed, to provide the extra dash of flavour.
- 32. Emerging Trends • Special diet breakfast: – Less salt & spicy – Increasing Lifestyle disorders (BP, DM): Less/no consumption of salt & sugar. – More people susceptible to allergies: gluten & lactose. – Special sports diet: High Protein diet
- 33. Thank You