1. Implementing Sustainability
Leadership for Sustainability

2. What does it take to be
a change agent?

3. ATTITUDE

4. change agent?
• Attitude
• Professional service and skills
• Knowledge
• Value creation
• Role

5. change agent?
• Attitude
• Professional service and skills
• Knowledge
• Value creation
• Role

6. Who am I?

7. The Helper
• Communications, OD
• Services delivery
• Service quality
• Process *****
• Content *

8. The Expert
• Strategy consulting
• Expert advice in specialised
area
• Surveys, studies, etc.
• Service ***
• Content *****

9. The Doctor
• Highly formalised
• Audits, counselling, etc.
• Law firms, auditors,
psychiatrists
• Service *
• Content *****

10. Hybrids
• The reality ...
• Service ***** / *
• Content ***** / *

11. Who is the client?
• Primary customer
• Secondary customer
• Your clients boss?

12. Implementing SD
• Orientation
• Strategy
• Partnership
• Mainstreaming

13. Orientation
• Define the „material issues“
• Know your companies core competencies
• Select stakeholders according to issues
• e.g. employment in the community

14. Strategy
• Do not define a separate SD strategy
• Get the SBUs on board
• Identify low hanging fruits at the start
• e.g. regional development

15. Partnering
• You will need partners for implementation: Within
the company or outside the company
• Treat your partners like business partners
• Motivate, manage by events, celebrate the
partnerships
• e.g. set up a collective leadership institution

16. Mainstreaming
• Measure success and integrate it in existing
reporting lines.
• Only keep it if you can ...
• ... optimise it,
• ... scale it up
• or outsource it.

17. Take aways
• Don‘t confuse your roles
• Know your client
• Have a plan, but be flexible
• Stay awesome

18. Thank you very much!
Arved Lüth
Owner
:response
Frankfurt, Germany

19. sustainability consulting?
• Professionalism and skills
• Attitude
• Role
• Knowledge
• Value creation