Swirl's Director of Media Services, Greg Fischer, presented at CET World, " Making Connections With Mobile" in April 2011.

1. Making Connections With Mobile
Greg Fischer
Director of Media Services

2. that connects the physical and digital
worlds together
Marissa Mayer, VP of Consumer Products at Google
I 2

3. 152.7B
SMS messages are sent
per month in the U.S.
3

4. 86%
of mobile Internet
users are using
their devices while
watching TV
4

5. 50%
of all local searches
are made on a
mobile device
5

6. 90%
of Americans, 18 to
29, have slept with
their mobile phones
on, or right next to
their beds
6

7. 2015
The year Morgan
Stanley estimates
there will be more
mobile internet users
than desktop users
7

8. Tremendous amount of mobile opportunity
Building + Leveraging Paid Advertising
Owned Media
M .website Messaging
Video
Tagging
Display/Ad Networks
Apps
Social Media Search
Location-‐based Location-‐based
I 8

9. Mo b i le Ma rke t e rs In A ct i o n
I

10. Activating a fan base: Atlantic Records & RedLaser
February 3, 2011 Union Square, New York City I

11. Telling a richer story: Lennar Homes
I 11

12. Creating value for a commodity product: Charmin
I 12

13. Creating a point of differentiation: Chase
I 13

14. Giving consumers more control: United
I 14

15. Deepening brand affinity: The North Face
I 15

16. THANK YOU!
Greg Fischer
Director of Media Services
greg@swirl.net
@swirlmarketing
@gregfischer
www.swirl.net