“Quand adoption de SharePoint rime avec marketing viral” Nous allons vous parler d’une grande société française du Luxe. La maison est principalement connue pour ses sacs à mains en cuir et en toile, ses articles de voyage et de nombreux accessoires de mode. La marque est présente dans le monde entier à travers un total de plus de 1 800 points de vente dans une centaine de pays. Le groupe étant très étendu géographiquement, il souhaitait mettre en place des outils efficaces pour accroitre les connaissances de leurs collaborateurs. Historiquement, un Intranet SharePoint avait été mis en place il y a quatre ans. Cependant, par manque de trafic, il a été décidé de le repenser. Au vu des entretiens et des focus Groupes réalisés, il est apparu clairement que les utilisateurs avaient besoin en priorité d’usages collaboratifs, de conversationnel et d’accès aux documents partagés en mode désynchronisé. Pour que ce projet soit une réussite (un grand nombre d’utilisateurs en peu de temps), il était nécessaire que l’adoption des nouveaux usages soient faite facilement, sans s’appuyer sur une méthode trop classique d’accompagnement qui entrainerait un budget de formation trop important. L’objectif de cette session est de mettre en avant les facteurs clefs à prendre en compte lors du lancement d’un projet SharePoint et lors de la conduite du changement ; mais aussi de vous synthétiser sous forme de bilan les méthodes utilisées pour générer et accélérer de la valeur par l’adoption vitale. Afin d’accélérer l’adoption des usages collaboratifs, deux principes sont ainsi nécessaires : - Réaliser un véritable choc de simplification… - Penser Marketing plutôt qu’accompagnement au changement RH : avec les moyens modernes de gamification, nous vous montrerons comment réduire de 50% les coûts d’accompagnement classique.

1. When SharePoint adoption becomes efficient
with marketing and gamification approaches
©EMS conseil - Tous droits réservés – 2014

2. Page 2
SII un partenaire global: « thinking globally,
acting locally «
2008 40 8.4 M CHF
Digital
Agency
Solutions
Mobile
4.700
Ingénieurs
1979
Créée
359 M CHF
Chiffre d’affaire
14 Pays
4 continents
3B+
Notation financière
Banque
Privée
Délégation et placement de personnel
Defence &
Aerospace
3 agences
Genève, Lausanne, Zurich

3. Références
EMS Conseil Paris – Lyon since 2004 25 persons
French leader
In change management on Windows,
Office, Outlook, Yammer, SharePoint, Lync, Office 365, Windows 7 & 8.
Over one million users helped
3
Audit of uses
Change towards digital
compagny
Office 365
Social and collaborative
enterprise network
New intranet
Change such as merger or
office move

5. FUN can obviously
change behaviour
for the better

6. Agenda
o Return on operating experience with the adoption
of collaborative uses in a French luxury company
• Case studies of how adoption can improve
gamification

7. The implementation of a SharePoint intranet 4 years ago didn’t
meet its expectations.
Positive facts Improvement areas
First steps in working together for some teams,
Existence of a documentary database
Charted interface, high quality
Technical problems : access for subsidiaries,
slowness…
Interface too complex
Lack of integration with pre-existing
Constraining management
Need for training sessions and support too
important

8. Many needs, from the simplest to the most elaborate!
What was needed:
 Sharing documents and keeping track of their life cycle
 Sharing information, knowledge, best practices
 Decrease the volume of emails
 Limiting multiple storage
 Collaborating with partners outside the company
 Working on transverse projects
 Managing work spaces with specific access rights
 Disseminating of news
 Being alerted about information and documents updates
 Collecting information via forms

9. What did users want in the end?
Verbatim – Important need to access information more easily
« We are sometimes in cc, but
truly not enough. »
« If questions could be shared and if
subsidiaries could exchange data,
it would be a definitive advantage. »
« If the info interests everyone
(25 persons), I send an email. » « We don’t all have the same
level of information. »
« Our function is also to make
sure everyone has the
information. »
« It happens often that, when we need something, we don’t
know where to look (…). We don’t have a central location
where we can find all the procedures. »
« The stand managers call
each other a lot before asking
us questions. »
« We try and avoid to swamp stores
with emails. They get an average of 20
every day. »

10. To meet users’ needs appropriately, it appeared necessary to
prioritize their needs.
Documents sharing
Documents
synchronization
Chat and availability
10
+
Training
& Development
BUZZ
-
Conversation wall
(New shop/coaching)
Conversation wall
(Communication)
Lists/Excel
Export
Screen
sharing
Conversation wall
(HR/Procedures)
ERP Integration
(Sales dpt)
Counterproductive Not essential
Online
meetings
- Ease of implementation
+
Added value

11. « A complex system that works is
invariably found to have evolved from a
simple system that worked. Gall law

12. The Gall law was implemented relying on the
Freemium/Premium model of the general public.
Freemium Premium
Free 
No customization
Little support
Self-selling offer
Viral adoption
Has a cost (money and/or time)
Numerous functionnalities (complex?)
Training required
Targeted adoption

13. We had to avoid all the mistakes that can kill a Freemium offer
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« We identified 4 models of collaborative sites. »
« We will start out with a collaborative site for the SI dpt. »
« SharePoint offers many functionnalities… they are all available in a sandbox for
users to choose from. »
« We need to replace the former collaborative spaces with the new one first. »
« We want to start by training users to SharePoint. »
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14. A progressive roadmap – from the simpliest to the
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Freemium
Offer
Premium
Offer
July August September October
For all
For
technical
experts
New
functionnalities
1st Yammer communities Yammer for all
1st standard communities
in SharePoint
1st customized communities
in SharePoint
Site manager training sessions

15. The Freemium/Premium approach reduces 4 of the 6 main risks
with this type of project.
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Management
involvement
Reliable technical
solution
Interest for the job
Problem of replacing
what already exists
Infobesity
Unmastered budget

16. A noted evolution
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BEFORE AFTER

17. Which means can help community management evolve?
Evolution of maturity of community managers and key members
Host
Use cases
identification
Ambassador
Promotion
of collaborative
everywhere
Contributor
Training
Exemplary
Coaching and
knowledge sharing
Sponsor
Promotion of best
practices within the
community

18. The support around the SharePoint Freemium offer is similar to
the support around Yammer.
Supporting community managers
Communicating and teasing
Promoting collaborative
helpdesk
Giving a choice between
learning tools

19. Case studies of ways of
improving adoption of uses via
gamification

20. Benefit from the contents you need
Manage your
time better

21. 2MN TO PLAY MY RESULT AND OTHERS RESULTS FOLLOW UP BY
THE CUSTOMER
An efficient and fun way to learn
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22. Example of change management with SKILLISY.
Launching
meeting and
interviews of
users
Lync Collaborative tools
Skillisy Challenge to
discover and master
Lync
Feedback
meeting
Showroom & Skillisy
Challenge
5 days of on-site
intervention
Give choice
Self help community
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23. Setting challenges during an on-site or online event.
55 to 79% of attendees!
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24. Teasing and giving the choice between available tools.

25. Before, during and after the migration,
users can choose the tool that suits them best.

26. Your first community: the self help community
THE CLUB

27. Thank you
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