Presentation given by Mitch Lieberman, VP of Market Strategy for Sword Ciboodle, and Chae An, VP of Industry Solutions for FSS for IBM.
Date: Friday 15th June
Location: Beyond the Ivy Rooftop, Wrigleyville
More than half of all CEOs see human capital, customer relationships and innovation as key sources of sustained economic value. Definition of human capital: people in the organization and their knowledge, skills, abilities and capacity to develop and innovate. As we looked across the whole of CEOs’ responses, one consistent theme emerged: an overwhelming focus on changes in how people engage with the organization and with each other. The view that technology is primarily a driver of efficiency is outdated; CEOs now see technology as an enabler of collaboration and relationships – those essential connections that fuel creativity and innovation. Each of CEOs’ key sources of sustained economic value – human capital, customer relationships and innovation – is being fundamentally affected. Technology is creating entirely new ways of connecting innovators inside and outside organizations, altering organizational composition, structure and span of control.
In terms of investment, CEOs are prioritizing customer insights far above other decision areas. A significant 73 percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data. Although customer insight has always been highly prized, in recent years, the pursuit has changed in two key ways. First, there’s far more raw data to draw from than ever before. And second, “knowing the customer” is no longer confined to segmentation, statistical averages and historical inferences.
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