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Welcome from IBM and Sword
         Ciboodle




                         © 2009 IBM Corporation
SwordCiboodle and IBM




                        The State of Customer Service
                        Mitch Lieberman
                        VP Market Strategy
                        June 15, 2012
                                                    © 2010 IBM Corporation
SwordCiboodle and IBM




                        © 2010 IBM Corporation
SwordCiboodle and IBM




                        © 2010 IBM Corporation
SwordCiboodle and IBM




                        Sword Ciboodle and IBM
                        Chae An
                        VP, Financial Services, IBM Software Group
                        June 15, 2012
                                                                © 2010 IBM Corporation
SwordCiboodle and IBM

Where the global CEOs view as sources of sustained economic
value


                                     Key sources of sustained economic value
                          Human capital                                                  71%

             Customer relationships                                                    66%

     Products / services innovation                                              52%

                                   Brand(s)                                43%

           Business model innovation                                 33%

                               Technology                        30%

                  Partnership networks                          28%

    Data access / data-driven insights                         25%

             R&D, intellectual property                    22%

            Price / revenue innovation                  19%

      Assets (physical, infrastructure)              15%

       Corporate social responsibility             13%

               Access to raw materials           8%
Source: 2012 IBM CEO STUDY, IBM Institute for Business Value
6                                                                                              © 2010 IBM Corporation
SwordCiboodle and IBM

CEOs identify customer insights as the most critical investment area

                         Drawing insight from information – Areas of improvement


                       Customers                                                 73%

                        Operations                                        50%

                               Sales                                  49%

       Markets and competitors                                      44%

                Human resources                                     43%

                      Supply chain                              40%

               Risk management                                 38%

                         Financials                       32%




“We are turning sharply to the direction of                           “Convenience for customers is new to the
customer orientation, which is achieving                              insurance industry, we are behind other
good results.”                                                        industries here.”
                                         All-lines insurer, Japan                           P&C insurer, the Netherlands
Source: 2012 IBM CEO STUDY, IBM Institute for Business Value
7                                                                                                         © 2010 IBM Corporation
SwordCiboodle and IBM

IBM Insurance Solutions are designed to localize decision
making on globally consistent platforms and applications




         IBM Insurance Industry Framework is the foundation for IBM Insurance Solutions; it
         includes an insurance reference architecture, reusable models (process, service, data)
         & solution accelerators…all built on top of IBM’s software & systems platform.
                                                                                        © 2010 IBM Corporation
SwordCiboodle and IBM


IBM PureSystems… “integration by design”
                           Deployment
                                         Applications
              Middleware



   Development
                                                        Optimizes the complete solution stack
                                                        • All hardware and software components factory
                                                          integrated and optimized
                                                        • Single point of unified lifecycle management
                                                        • Integrated monitoring & maintenance
                                                        • Integrated and elastic application and data
Management
                                                          runtimes
                                                        • Application patterns allocate system
                                                          resources for optimal performance, security
                                                          and reliability
    Virtualization                                      • Fully virtualized and built for cloud
                                                        • Storage tuned to data needs
                                                        • Integrated Security
                Storage
                                             Servers
                            Networking

                                                                                                  © 2010 IBM Corporation
SwordCiboodle and IBM

IBM Insurance Solutions with SwordCiboodle are powered by
Expert Integrated Systems
Systems with integrated expertise that combine the flexibility of a general purpose system,
the elasticity of cloud and the simplicity of an appliance tuned to the workload.
Complete, Ready-to-Go Systems                                       Manual, brittle          Best practice,
                                                                                             pattern-based

• Pre-integrated, up and running in <4 hours
• Pre-optimized for enterprise application
  workloads                                                                         Deploy

                                                                     OS, runtime,            Policy based

Simplify Ongoing Tasks                                                resources          elasticity, single view



• Single point of platform and application
  management
                                                                                  Manage
• Repeatable self service application
  provisioning                                                   Manual optimizations
                                                                        on-site         Pre-optimized by experts




Built for Cloud
• “Platform as a Service”                                                       Optimize
• Elastic application runtimes


                                                                                         © 2010 IBM Corporation

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IBM & Ciboodle - PureSystems Partners

  • 1. Welcome from IBM and Sword Ciboodle © 2009 IBM Corporation
  • 2. SwordCiboodle and IBM The State of Customer Service Mitch Lieberman VP Market Strategy June 15, 2012 © 2010 IBM Corporation
  • 3. SwordCiboodle and IBM © 2010 IBM Corporation
  • 4. SwordCiboodle and IBM © 2010 IBM Corporation
  • 5. SwordCiboodle and IBM Sword Ciboodle and IBM Chae An VP, Financial Services, IBM Software Group June 15, 2012 © 2010 IBM Corporation
  • 6. SwordCiboodle and IBM Where the global CEOs view as sources of sustained economic value Key sources of sustained economic value Human capital 71% Customer relationships 66% Products / services innovation 52% Brand(s) 43% Business model innovation 33% Technology 30% Partnership networks 28% Data access / data-driven insights 25% R&D, intellectual property 22% Price / revenue innovation 19% Assets (physical, infrastructure) 15% Corporate social responsibility 13% Access to raw materials 8% Source: 2012 IBM CEO STUDY, IBM Institute for Business Value 6 © 2010 IBM Corporation
  • 7. SwordCiboodle and IBM CEOs identify customer insights as the most critical investment area Drawing insight from information – Areas of improvement Customers 73% Operations 50% Sales 49% Markets and competitors 44% Human resources 43% Supply chain 40% Risk management 38% Financials 32% “We are turning sharply to the direction of “Convenience for customers is new to the customer orientation, which is achieving insurance industry, we are behind other good results.” industries here.” All-lines insurer, Japan P&C insurer, the Netherlands Source: 2012 IBM CEO STUDY, IBM Institute for Business Value 7 © 2010 IBM Corporation
  • 8. SwordCiboodle and IBM IBM Insurance Solutions are designed to localize decision making on globally consistent platforms and applications IBM Insurance Industry Framework is the foundation for IBM Insurance Solutions; it includes an insurance reference architecture, reusable models (process, service, data) & solution accelerators…all built on top of IBM’s software & systems platform. © 2010 IBM Corporation
  • 9. SwordCiboodle and IBM IBM PureSystems… “integration by design” Deployment Applications Middleware Development Optimizes the complete solution stack • All hardware and software components factory integrated and optimized • Single point of unified lifecycle management • Integrated monitoring & maintenance • Integrated and elastic application and data Management runtimes • Application patterns allocate system resources for optimal performance, security and reliability Virtualization • Fully virtualized and built for cloud • Storage tuned to data needs • Integrated Security Storage Servers Networking © 2010 IBM Corporation
  • 10. SwordCiboodle and IBM IBM Insurance Solutions with SwordCiboodle are powered by Expert Integrated Systems Systems with integrated expertise that combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload. Complete, Ready-to-Go Systems Manual, brittle Best practice, pattern-based • Pre-integrated, up and running in <4 hours • Pre-optimized for enterprise application workloads Deploy OS, runtime, Policy based Simplify Ongoing Tasks resources elasticity, single view • Single point of platform and application management Manage • Repeatable self service application provisioning Manual optimizations on-site Pre-optimized by experts Built for Cloud • “Platform as a Service” Optimize • Elastic application runtimes © 2010 IBM Corporation

Editor's Notes

  1. More than half of all CEOs see human capital, customer relationships and innovation as key sources of sustained economic value. Definition of human capital: people in the organization and their knowledge, skills, abilities and capacity to develop and innovate. As we looked across the whole of CEOs’ responses, one consistent theme emerged: an overwhelming focus on changes in how people engage with the organization and with each other. The view that technology is primarily a driver of efficiency is outdated; CEOs now see technology as an enabler of collaboration and relationships – those essential connections that fuel creativity and innovation. Each of CEOs’ key sources of sustained economic value – human capital, customer relationships and innovation – is being fundamentally affected. Technology is creating entirely new ways of connecting innovators inside and outside organizations, altering organizational composition, structure and span of control.
  2. In terms of investment, CEOs are prioritizing customer insights far above other decision areas. A significant 73 percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data. Although customer insight has always been highly prized, in recent years, the pursuit has changed in two key ways. First, there’s far more raw data to draw from than ever before. And second, “knowing the customer” is no longer confined to segmentation, statistical averages and historical inferences.
  3. Main Point: This integrated system provides key value in a simple, efficient, flexible, and virtualized infrastructure for applications. Project PureApplication System is complete and ready to go. It is pre-optimized for highest workload performance, virtualized across the stack for efficiency, and built on a resilient, secure, scalable infrastructure. It is delivered simply, arriving pre-integrated with a single point of management and is easy to integrate within your existing IT environment. Finally, PureApplication System is ready for cloud and includes integrated middleware with elastic runtimes and data, and application-aware workload management.