1. | KUALA LUMPUR CONVENTION CENTRE, MALAYSIA03 - 05 SEPTEMBER 2014
2014 Post Show Report
• 6,891 total attendance from across the security and fire
industry
• 42 countries in attendance
A Huge Audience from Across the Region
Diverse Range of Senior Purchasers
Marketing / Sales Management 20%
Technical / Engineering Management 18%
Corporate Senior Management 16%
Security Management 14%
Safety / Fire Management 7%
Internet Security / System Management 7%
Purchasing / Procurement Management 7%
AdministrationManagement 3%
Financial Management 3%
Others 5%
Buying Chain
End Customer
62%
Channel Partner*
38%
*Channel Partners include Integrators,
Distributors, Installers and Security
Consultants
• 78% of visitors with the authority
to make purchasing decisions
Above USD $ 500,000•
USD $ 250,001 – USD $ 499,000
USD $ 250,000 and below
Exhibitors reported
USD 25 million
in business within
12 months of exhibition
Budget Size
59%
16%
25%
Over
300 EXHIBITORS
From
36 COUNTRIES

2. • 95% of exhibitors met or exceeded their expectation to generate sales
enquiries
• 80% of exhibitors met or exceeded their expectations to get the orders
taken during the exhibition
• 88% of exhibitors met or exceeded their expectations to make new
business contacts
• 91% of exhibitors are satisfied with quantity of the visitors
• 88% of exhibitors are satisfied with quality of the visitors
• 98% of exhibitors are satisfied with overall performance of the show
Based on the post show survey of exhibitors, IFSEC Southeast Asia 2014 achieved :
A High Performance Event
IFSEC Southeast Asia is a great event to launch new products because it has the
customers we are coming here to see.
Seelan Kandasamy - General Manager, Panasonic (M) Sdn Bhd
Exhibitor Testimonials:
We are very happy to be here as this is the platform with the right crowd to
attract and for us to showcase our latest technologies. IFSEC caters to different
market with different requirements such as government agencies and we feel
that we have achieved our targets in the Southeast Asian region by joining IFSEC.
Ken Lee - Country Sales Manager, AXIS Communications, Malaysia
We plan to have a bigger booth with bigger passion next year because it is a
huge success for us this year and IFSEC has certainly surpassed our expectations.
The quality of visitors is really good, we managed to speak to people from all
over the world and we met a lot of consultant engineers here which is the core of
our business.
John Vellone - Director of Sales, Inter-M Americas, Inc.
Organised by: Supported by: Global partners: Endorsed by:
Be a part of IFSEC Southeast Asia 2015, the region’s leading security, fire and safety show from 2 – 4 September 2015, KL Convention
Center, Kuala Lumpur, Malaysia. For more info, reach us at: E: Rina.Fadzil@ubm.com / TJ.Tan@ubm.com | T: +603 2176 8788
Add your company free of
charge to the IFSEC Global
Directory, the complete listing of
every manufacturer, distributor
and installation company in the
security and fire market.
Fresh and unique editorial on
IFSEC Global.com supports
the downloads, videos and
whitepapers hosted on this
key news site for the entire
security and fire market. Reach
the 80,000+ readers through
complete packages including
designed research pieces and
advertorial through to banners
and buttons on the site.
The IFSEC Community