Marketing and advertisement Analysis of Pakistan

MARKETING AND ADVERTISMENT ANANLYSIS OF PAKISTAN By Syed Hammad Hussain

ADVERTISING IN PAKISTAN: AN INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continue….

ADVERTISING IN PAKISTAN ,[object Object],[object Object],[object Object],[object Object]

TOTAL SPENDING IN ADVERTISING Rs (billions) %share TV 10.55 46 Print 7.46 33 Outdoor 2.6 11 Direct Marketing 1.6 7 Radio 0.55 3 Total 22.76 100

ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],Continue…. 2009 Data

ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],2009 Data

PRINT MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED IN PRINT MEDIA Continue…. Category %Share Classified Advertising 20 Telephone/Mobile Communications 9 Real Estates 9 Job Opportunities/Notices 7 Banks 7 TV& Radio Stations 6 Educational Institutes 6 Cinema 2 Automobiles 1 Magazines 1 Others 32 Total 100

PRINT MEDIA TOP 10 COMPANIES THAT ADVERTISED IN PRINT MEDIA Company %share Mobilink 5 Ufone 4 Telenor Pakistan 3 LG Electronics 3 Noor Villas 3 Al Nahayan Enterprise 3 Pak Suzuki Motor Company 3 Nokia Corporation 2 Unilever Pakistan 2 United Bank of Pakistan 2 Others 70

ELECTRONIC MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED ON TV Continue…. Category %share Telephone/Mobile communications 23 Milk & Dairy Products 5 Carbonated Soft Drinks 5 Shampoos 4 Banks 4 Tea 3 Biscuits 3 Beauty Creams/Lotions/Face Wash 3 Toothpastes 2 Detergents 2 Others 46 Total 100

ELECTRONIC MEDIA TOP 10 COMPANIES THAT ADVERTISED ON TV Continue…. Company %share Unilever Pakistan 10 Mobilink PTCL 5 Pepsi Cola International 4 P&G Pakistan 4 Telenor Pakistan 4 Nestle Pakistan 2 Warid Telecom 2 Colgate Palmolive Pakistan 2 Coca-Cola 2 Others 59

ELECTRONIC MEDIA AD SPEND ON RADIO STATIONS Station Rs (mn) %share FM100 95 15 FM89 93 15 Radio Pakistan 85 14 FM101 69 11 FM 106.2 3 10 FM107 60 10 FM91 48 8 FM103 36 6 Others 65 11 Total 614 100

COMPETITORS ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OUR STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing and advertisement Analysis of Pakistan

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