1. www.salesinstitute.ie
The Sales Institute of Ireland
Performance
Knowledge
Networking
Training
Leadership
2013-2014
Events Schedule
Knowledge and insight to help you compete more effectively

2. Events Schedule
The Sales Institute of Ireland
AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
The 2013 – 2014 events schedule features an extensive range of topics and themes relevant to today’s sales leaders and their
teams. All breakfast seminars and workshops on the schedule are free to attend for current members of the Sales Institute and a
live webcast will also be available for the vast majority of these events.
2013 -2014
Market
Leaders
Sales
Leaders
Sales
Skills
Series
Financial
Services
Event
FMCG
Event
ICT
Event
ICT
Event
Sector
Events
Digital
Commerce
➜➜➜
➜
➜
➜
➜➜
➜
➜
➜
➜
➜
Conor Shaw,
Regional Vice
President EMEA,
SAP
Adam Grennan,
Country Manager
Ireland, Cisco
David Smith,
Country Director,
Diageo Ireland
28th23rd25th
11th18th 16th 22nd6th
New Models in Sales
Compensation &
Salary Survey -
Ron Burke, Towers
Watson and Mairead
Fleming, Brightwater
Using Connectivity
to Increase
Adaptiveness and
Win Business -
Paul Farrell, Initiative
Media
Business Confidence
& Economic Update -
Gerard O’Neill,
Amarach Research
and Owen Callan,
Danske Bank
Using Insight to Drive
Business Growth -
Brian Harte, Tourism
Ireland
Unlocking Value
in a Changing
Environment -
Frances Shanagher,
McCurrach
Half Day
Symposium2nd
21st 8th
Free Half Day
Training
Successful Sales
Pitches, Prioritizing,
Understanding
Buyer Behaviour &
MS Office for Sales
Professionals
Free Half Day
Training
Top Tips for Sales
Negotiations,
Networking,
Presenting Yourself
& Prospecting by
email
9th 29th14th 4th
FMCG Review
Vincent Carton,
Carton Group,
Maureen Mooney,
Nielsen
The Benefits of
The Cloud for a
Mobile / Distributed
Workforce -
John Purdy and
George Dowling,
Ergo Group
What ICT Buyers
Really Want
Ciara Garrigan, Irish
Life, Conor O’Brien,
Capita
Delivering an
Innovative Customer
Experience through
a Digital Store –
Mark Culliton, AIB
20th 15th
Using Mobile Apps
for Retention and
Growth –
Jonathan Rutherford,
Vodafone, Patrick
Leddy, Furious Tribe,
Frank Gleeson, Topaz,
Conor Mullen, RTE and
Clare Dillon, Microsoft
Using Twitter
for Business to
Business Selling -
Don O’Leary,
Twitter
Leveraging
Mobile
Engagement
Opportunities to
Boost Your Online
Sales -
Annette Hickey,
Vodafone

3. e Events Schedule
The Sales Institute of Ireland
21st
Sales
Institute
National
Conference
2014
ARY FEBRUARY MARCH APRIL MAY JUNE JULY
For more detailed information about upcoming events in all regions, please visit www.salesinstitute.ie
Alternatively, please contact the Sales Institute of Ireland on +353 1 662 6904 or e-mail info@salesinstitute.ie
2013 -2014
T
ent
FMCG
Event
Financial
Services
Event
Financial
Services
Event
➜ ➜
➜
➜➜
➜
➜➜
➜
➜
➜
Liam McNamara,
General Manager,
Mars Ireland
Dara Deering,
Executive Director,
Retail Banking, KBC
26th 18th
16th12th
Inspirational
Leadership &
Teamwork -
Jim Barry, Barry Group
and Professor Patrick
Flood, Dublin City
University
ctivity
and
-
itiative
Challenging
Conversations -
Ian McClean and
Blair Steinbach, Ian
McClean & Partners
New Trends in
Inside Sales -
Clive Ryan, Facebook,
Kevin Flanagan, EMC
and Chris Ciauri,
Salesforce
Half Day
Symposium12th
29th 9th
ales
urself
by
Free Half Day
Training
Writing Winning
Proposals, Effective
Sales Presentations,
Social Selling & Sales
Planning
Free Half Day
Training
Selling by Phone,
Using Twitter for
Lead Generation,
Presenting to Large
Groups & Managing
Your Sales Pipeline
5th 6th 9th
FMCG Outlook –
Eoin Kellett, Mondelez
International, Mark
Aherne, GSK, Brian
Magennis, Britvic and
David Berry, Kantar
Worldpanel
Maximising Sales
Using a Multi
Channel Approach –
Eoin O’Neill, Aviva
Health
Sales
Transformation –
JP Hughes, Friends
First Life Assurance
of
r a
ributed
nd
ng,
2nd26th
t
es to
Online
ey,
Selling in a Web
Enabled World –
Grant Leboff,
Sticky Marketing
Club and David
Fitzgerald, AIB
Merchant Services
Understanding the
Effects of Future
Digital Trends on
Customer Buying
Behaviour –
Andy O’Kelly,
Eircom

4. The Sales Institute of Ireland helps
organisations develop sales capability and
effectiveness by providing access to an
extensive schedule of events and skills
development opportunities focusing on
different aspects of sales practice and strategy.
The schedule features an extensive range of
topics and themes relevant to today’s sales
leaders and their teams.
All breakfast seminars and workshops on
the schedule are free to attend for current
members of the Sales Institute and a live
webcast will also be available for the vast
majority of these events.
The ‘Market Leaders Series’ provides a unique
opportunity to hear business leaders sharing
their knowledge and insight.
The ‘Sales Leaders Series’ focuses on strategic
topics of special relevance to Sales Directors.
‘Sector’ events are for sales professionals
working in ICT, FMCG and financial services.
The ‘Digital Commerce’ series provides
valuable insight about the latest developments
in this rapidly changing arena.
The ‘Sales Skills Series’ develops knowledge
and understanding of key skills for sales
professionals.
www.salesinstitute.ie
The Sales Institute of Ireland, 68 Merrion Square, Dublin 2, Ireland
T: + 353 1 662 6904 E: info@salesinstitute.ie
Knowledge Networking Performance
The Sales Institute of Ireland