Presentation at the Mindshop 2013 conference

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4. Credit: Deloitte Touche Tohmatsu 2012 „Digital Disruption: Short Fuse, Big Bang‟
“One-third of the Australian economy faces imminent and substantial disruption by
digital technologies and business models – what we call a „short fuse, big bang‟
scenario. This presents significant threats, as well as opportunities, for both
business and government”

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7. Credit: Capgemini Consulting „ The Digital Advantage: How digital leaders outperform their peers in every industry‟
Digital Intensity
Invest in and
embrace digital
technology
• Customer
Engagements
• Internal operation
Transformation
Management Intensity
Create leadership
capabilities to drive digital
transformation
• Vision for future
• Governance
• Employee Engagement
(PEOPLE)
• Alignment technology
to the business
(PROCESS)

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DigeratiFashionista
ConservativeBeginner
Digital
Intensity
Transformation Management Intensity

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12. 12
Listen
Talk to
(not at)
Support Energise/engage

13. www.sproutsocial.com

15. http://www.symphony3.com/_blog/Online_Business_Strategy_And_Digital_Marketing/post/The_Importance_of_Listening/

16. Vantagemarketing.com.au

22. Source: McKinsey Quarterly

23. Awareness:
Workshops and
conferences,
Social Networks
LinkedIn
Twitter (Hashtags)
Facebook
Influencers
Search Engine
Optimisation
(Blogs,
Google Authorship)
Evaluation:
Blogs
Slideshare
Website
Email marketing
Contact clients
(online and offline)
Face to face
meetings
Webinars
YouTube
Scope proposal
Google Analytics
Buy:
Proposal
Face to Face
Telephone
Website (rarely)
Experience:
Onsite in person
Webinars:
Gotomeeting
Yammer
Central desktop
Google Docs
Loyal Advocate:
Retweet/Share/Like/
Follow
Case study
Referral

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