A presentation to Legal professionals on how they can use social media in their business and working life. Delivered be Fergal Coleman, at RACV, Melbourne, 23 March 2012.

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8. People Needs
Who are you Serving? Where are they?
What are they doing online? What drives them to engage with you?
Customer Customer Influencers Customer Customer
Employees Employees
Segment A Segment B Segment A Segment B
Mission Vision
Why We Exist Strategic Goals Core Values
New customers Improved Customer Service
Financial Profitability
More $ per customer Lower Customer Churn Lower Costs More Efficient Processes
How We Do It
Communicate
Make (Services delivered)
Talking / Informing Engaging / Energising
Supporting Activities Listening Supporting
Building Blocks
Standards 8
People
Leadership Data and and Policies Technology Finance
Culture Information Social Media Policy (Tools) (Budget)
Skills +Training Response Guide
Risk Mgmt

9. Commitment and
Leadership Steering Workshop: Vision, People,
Group
Objectives, Ideas,
Strategy, Action Plan
(Review after 12 months)
Adopted by
Y/N business:
8 Week Cycle
Person Responsible
3 Groups
8 Week Cycle Research, Meetings, Workshops
and One Page Plan
Ideas Business Case for each tool
(Prioritised) Present
- Social Media
Policy
- SM Awareness
Y/N and Training
Working
Group (cross- - Facebook
dept) -CEO Blog
--Mayoral Blog
- Twitter
Y/N - Yammer
8 Week Cycle 8 Week Cycle
Y/N

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15. What are people saying about your industry or competitors?
Where is your name appearing?

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21. http://youtu.be/1Det96S0r1U

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