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Social Media and the Business Adviser ,[object Object],10 Tips for independent advisers and business advisory firms on how they can use social media,[object Object],www.symphony3.com/social-media,[object Object],1,[object Object]
Introduction,[object Object],Fergal Coleman, 15 years experience in internet, IT industry,[object Object],Master of Business and IT, Melbourne Uni,[object Object],Mindshop Member for Four Years,[object Object],Assisting organisations across a range of industries with social media, including manufacturing, professional services, distribution, local government,[object Object],Developed a social media framework and methodology,[object Object]
Social Media is a Change Initiative,[object Object],Is social media for you? ,[object Object],Have you embraced Web 1.0?,[object Object],Change is difficult – changing your own behaviours is often more difficult than changing clients’ behaviours,[object Object],Are you prepared to change your ways of thinking? Are you prepared to lose control of your brand?,[object Object],It’s about leadership, if you're not prepared to change why should your team?,[object Object]
1. Start using the tools internally,[object Object],How can you communicate more effectively within your organisation?,[object Object],On projects and client engagements?,[object Object],How can you use to the tools to innovate and streamline processes and service delivery?,[object Object],Sharing Ideas and communication with Yammer and Central desktop,[object Object],4,[object Object]
2. Policy: What are the rules?,[object Object],How are employees expected to behave in a social media context?,[object Object],What are they allowed to reveal or not reveal?,[object Object],How are they expected to respond in different situations? ,[object Object],Provide parameters not strict rules,[object Object]
3.Start Listening,[object Object],[object Object]
About you and your products?
About your customers?
About your competitors?
What information can give you an edge?
The 5 Forces and PEST tools can helpHow do customers think your product or services compares? ,[object Object],Monitor Competitors and Industry Leaders,[object Object],Where is your name appearing?,[object Object],6,[object Object]
4.Identify your target market?,[object Object],[object Object]
Who are they?
How niche ?

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