From Platform Stickiness to Platform Gravity

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Synata CEO Pat White discusses the movement from the paradigm of "platform stickiness" to "platform gravity" and what that means for IT and developers.

Technologie

The old guard
•
•
•
•

Oracle
SAP
Microsoft
IMB

What matters now
Integrations/apis
Ease of use/product design
Friction-free onboarding
Content/permission marketing

A New World
• Companies with gravity
– Salesforce
– Atlassian
– Zendesk
– Box
– Google apps

Offer everything
• Despicable me house
arsenal

Be in app store
• Scarface “distribution”

Extensive APIs and documentation
• Document all the things meme

Disrupt yourself
• Netflixdvdvs streaming

Supernovas and exploding ecosystems
• Pic of supernova

Circle back to good/bad ecosystems
• Bad: SAP/Quickbooks
• Good: Box/Dropbox

Plan on portability
• Overloaded pickup truck

Best of breed explosion
• Exploding silos

Final slide
• @patwhite
• Pat.white@synata.com
• In/patwhite

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