This is the presentation I gave @ Café Numérique in Brussels. introducing Broadcaster's Interactive experience and Catch Up proposition on Belgacom TV.

2. Belgacom TV Au Café Numérique

3. Introducedby Thierry Briers Marketing Manager Interactive Services

4. and as guest stars

5. ChannelsBetween 70 & 90 in basic offer up to extra 40 available in option

6. Exclusive Content Football “Jupiler Pro League”

7. Video OnDemand (VOD) More than 700 movies in the catalogue

8. Channel’s programs ondemand Thousands of catch up, previews and archives

9. High Definition More and more channels & movies in HD

10. PVR features Record, “pause live TV” and “instant rewind”

11. Interactive services ”Press the red button...”

12. Attractive pricing Simplified tariffs + irresitible Packs

13. Belgacom TV In the box office ?

14. Belgacom TV today ? 752.000 subscribers (e.o. Q 4 2009) Representingaround 1.800.000 viewers (2.4 indiv /HH) 250.000 newcustomers in 2009 started 5 yearsagowith zero market share in a historically cablemarket. 87% of the Belgianpopulation is “covered” & maypotentiallybecome a Belgacom TV customer. 80 % with High Definition 90 % with 2 streams

15. Episode of today.“Catch up & TV on demand”

17. The Interface

19. The Interface

21. A la carte Business models : - Free: News (RTL TVI, RTBF, VTM, VRT) - Subscription based (SVOD): RTL Selection € 5.95 VRT Net Gemist € 5.95 - Transaction based (VOD): Per items € 0.50 - € 3.50 Re-Play

23. The Interface

25. The Interface

27. Sub-category of Belgacom TV’s VOD proposition

28. Sub-category of Belgacom TV’s VOD proposition

29. Sub-category of Belgacom TV’s VOD proposition

30. Sub-category of Belgacom TV’s VOD proposition

31. Sub-category of Belgacom TV’s VOD proposition

32. Sub-category of Belgacom TV’s VOD proposition

33. Sub-category of Belgacom TV’s VOD proposition

35. direct access to the right content

36. Platform independent

38. Apr ‘08

39. May ‘08

40. June ‘08 A la carte

41. June ‘08 A la carte

42. Apr ‘09

43. Apr ‘09

44. Aug ‘09 RE-PLAY

45. Aug ‘09 RE-PLAY

46. Aug ‘09

47. Sept ‘09

48. Sept ‘09

49. Sept ‘09

50. Mar ‘10 A la carte

52. The Interface

54. The Interface

58. Conclusions

60. Increase Audience loyalty

61. New revenues opportunity

62. TV is not (yet) a pull media

63. Commercial value of VOD audience is not a standard (yet)