Sports are inherently social. Almost everyone has an athlete, team or sport they support. And, fans love to share their opinions, both positive and critical, with friends, family, strangers at bars and around the water cooler with co-workers.
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull profiles how social media is impacting the sports industry. Trevor showcases case study examples that show how athletes, teams and leagues are leveraging these social tools in an attempt to create a deeper connection with their fans while attracting a new generation of sports fans and opening up new revenue opportunities.
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The Impact of Social Media on the Sports Industry
1. Nov 26, 2010
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Friday, November 26, 2010
2. T3 CONNECT is a passionate team of Sports
Marketing Pros. We help Athletes, Teams &
Sponsors influence, inspire and connect to their
audience with measurable, integrated marketing
solutions.
Our unique approach combines traditional,
emerging and social media to enhance existing
sales & marketing efforts and generate new
revenue opportunities.
Trevor Turnbull
trevor@t3connect.com
@trevorturnbull
@T3CONNECT
www.T3CONNECT.com
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Friday, November 26, 2010
21. INFLUENCE | INSPIRE |CONNECT
Larry Fitzgerald - Arizona Cardinals
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22. INFLUENCE | INSPIRE |CONNECT
Larry Fitzgerald +
http://www.youtube.com/watch?v=bqzD6f0Xwsk
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23. TEAMS & LEAGUES
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24. INFLUENCE | INSPIRE |CONNECT
Social Media Night
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25. INFLUENCE | INSPIRE |CONNECT
Social Media Night
“I had an absolute blast and I know @imamike
everyone else did too! Mark was so Hi @canadiancommish, great to meet you at #CFL
HQ last night. You've made me a CFL fan for life!
great to chat with, and my first Argos
@clickflickca
experience ended with a bang - I'm
@CanadianCommish It was nice to meet and listen
glad we could be the good luck charm to your direction of the @CFL Great work by your
team! Thanks to @jaimestein #CFLtweet
for the team. Thanks again, and let me
@karimkanji
know if there's anything else I can do to
spread the word about what you guys Great time at @cfl offices & @torontoargos game.
Thx to @jaimestein & @canadiancommish! #scto
are doing.” – Erin Bury #cfltweet
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30. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made
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31. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Wayne Gretzky
http://www.youtube.com/watch?v=VMVgbHa0Fd0
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32. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Green Men
http://www.youtube.com/watch?v=TEqQGuzTgfM
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33. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Green Men
• 59,000 Facebook Fans
• 3600 Twitter Followers
• 750,000 YouTube Views
• TerasenGas - Sponsor
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34. EVENTS
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35. INFLUENCE | INSPIRE |CONNECT
2009 Grey Cup Festival
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36. INFLUENCE | INSPIRE |CONNECT
Rider Pride In Baghdad
http://www.youtube.com/watch?v=YuCeLIXjDgQ
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37. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
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Friday, November 26, 2010
38. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
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Friday, November 26, 2010
39. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Content Strategy
• Content Calendar
• Player Announcements
• Event Announcements
• Ticket Announcements
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Friday, November 26, 2010
40. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Contest Strategy
• Facebook Contests
• Photo Contest
• 104 Photos
• 15 Entries
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Friday, November 26, 2010
41. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Contest Strategy
• Facebook Contests
• Who will win the Grey Cup
• 2200 Impressions
• 40 Comments
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Friday, November 26, 2010
42. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Player Involvement
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Friday, November 26, 2010
43. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Sponsor Recognition
• Mention Sponsors
• Link To Facebook Fan Pages
• Cross Promotion
• Added Value
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Friday, November 26, 2010
44. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Statistics
• Website (3 weeks)
• 4,000 Visits
• 11,000 Page Views
• Top Traffic Sources
• Facebook - #3
• 227/500 Tickets Sold Online
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Friday, November 26, 2010
45. INFLUENCE
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Friday, November 26, 2010
46. INSPIRE
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Friday, November 26, 2010
47. CONNECT
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Friday, November 26, 2010
48. INFLUENCE | INSPIRE |CONNECT
Contests
FWIN a Jarome Iginla TSHIRTG
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C"7A%D(AA')5%E,/+A')5%.#7<#)B
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Friday, November 26, 2010
49. T3 CONNECT is a passionate team of Sports
Marketing Pros. We help Athletes, Teams &
Sponsors influence, inspire and connect to their
audience with measurable, integrated marketing
solutions.
Our unique approach combines traditional,
emerging and social media to enhance existing
sales & marketing efforts and generate new
revenue opportunities.
Trevor Turnbull
trevor@t3connect.com
@trevorturnbull
@T3CONNECT
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010