Consumer Safety Board - Fireworks Safety

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A TBWA\ Amsterdam case for the Dutch Consumer Safety Board. A highly targeted engaging advertising campaign to prevent fireworks related accidents.

Business Technologie

Consumer Safety Board – Fireworks safety Using highly targeted online media to prevent fireworks related accidents ENGAGING ADVERTISING

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Objectives ,[object Object],[object Object],Stabilize the proportion of fireworks related accidents among young people (10-19 years old)

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Consumer Safety Board - Fireworks Safety

1. Consumer Safety Board – Fireworks safety Using highly targeted online media to prevent fireworks related accidents ENGAGING ADVERTISING

6. Creative work – Movies on YouTube http://www.youtube.com/user/LiKungLee

7. Creative work – Li-Kung Lee homepage http://www.chinesefireworks.cn/

8. Creative work – Li-Kung Lee on Hyves http://li-kunglee.hyves.nl/

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