TCA Malaysia designed a set of slides for Onz, a sports-based social network app. This was prepared for the company's pitch at Echelon 2014, Singapore.
2. ONz brings together the local sporting community by
creating more gaming opportunities, among friends
and the general public.
Socialized Team Individual Player
Interactions
Fuss-free
Venue Bookings
Detailed Player &
Game Analytics
Exciting upcoming features of the app include:
3. Market Opportunity
600mil Population in
South East Asia
Target Group
Youths to
Working Adults,
Age 15-35
Smartphone
User
Avid Sports
Player
7% of population
= 40 mil potential users
6. Scenario
But what if...
Need at least 10 players but
not all are available.
Need at least 10 people to
conduct a yoga class.
Want to try out a new sport
but doesn’t know anyone
with a similar interest.
7. Scenario
So John uses ONz to locate rugby
games in the vicinity.
GAME TRAINING CLASS
2 km away
Pending 1 player
4 km away 10 km away
2pm, today
Pending 2 players
5pm, today
Pending 2 players
6pm, today
9. Usage
Get your Game ONz in 3 Simple Steps:
1 2 3
Create your game Fill in details Gather players
10. Solution
Simply turn your app ONz
to enjoy these benefits:
Play Any Sports,
Anytime and
Anywhere
Find Nearby
Games Based on
Current Location
Engage With Other
Onz Users To Form
New Teams
Meet New Friends
While Engaging In
A Common Interest
Lead A Healthier
Lifestyle With
More Exercise
11. Unique Features
Man of the Match
Gamification
Monitor Personal
Achievements
Detailed Reports of
Game Statistics
E-Booking of
Sports Venues
Special Discounts
& Offers
12. Competitor Analysis
Huddlers Teamer
Started in Canada in June 2013
Sports scheduling for
recreational players
Provides GPS location of sport
venues for pick up games
Started in UK in September 2008
2 million members to date
Coaches can notify players about
team events
Players are able to respond easily
13. Competitive Edge
ONz has a strong upper hand
over its competitors:
First of its kind
in the
Asian market
Introducing
unique features
(e.g. gamification,
e-Booking)
Targeted Marketing
Strategy
(e.g. universities,
established communities)
14. Business Model
Co-organise
Sporting Events
Utilising ONz’s user base to
find participants for events
and assist with publicity
and registration
Targeted
Advertising
Utilising user base data to
identify potential customers
and market specific products
to them
e-Booking
Transaction Fees
Users will be charged a
transaction fee per booking