Key Person of Influence Productising
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These are the slides for the KPI Momentum on Productising that we suggest you watch before product day. Darren Shirlaw is one of the presenters . In this slide show we explore some of Darren's concepts then explore the Ascending Transaction Model (ATM) in more detail with case studies. You can find more examples at www.keypersonofinfluence.com
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Key Person of Influence Productising
- 3. What Text What do you do?
- 4. How Text How do you do it?
- 5. Why Text Why do you do what you do?
- 6. How What Why Text Why provides the context
- 7. Start Up Growth ? Text Excited Frantic Payback Frustration Jaded £££ Stress What happens next?
- 8. Think Feel Know Communication
- 9. P1 Thai Restaurant D1 Restaurant Patrons P1 D1
- 10. Cooking Thai Restaurant School P1 P2 P1 P2
- 11. Thai Restaurant Cooking Classes P1 P2 D1 F2F P2 / D1
- 12. Thai Cooking Food Restaurant Classes Tours P1 P2 P3 D1 D2 F2F P3 D2
- 13. Case Study 1
- 15. P1/D1
- 16. P2 D1
- 17. P3 D1
- 18. P4/D2
- 19. P5/D3
- 20. £ Thai Restaurant £ Di4U
- 21. £ Thai Cook Book Restaurant £ DIY?
- 22. £ Cooking School Thai Restaurant Cook Book £ P1 P2 P3 /D1
- 23. Core £ P4P Cooking School Thai Restaurant £ Cook Book Which earns more now?
- 24. P4P Core £ Food Tours Thai Restaurant Cooking School Cook Book £ The school is now core
- 25. Gifts P4P Core £ Food Thai Tours Restaurant Web Cooking Cook Book School Online recipes Vouchers £ How do we ‘feed’ the core?
- 26. Gifts P4P Core £ Web Thai Restaurant Food Tours Cooking videos Cook Cooking Book School Online Vouchers £ recipes Add more incentives
- 27. Gifts P4P Core £ F2F Delivered Thai Digitally Restaurant Food Tours Videos Cooking Cook Book School Online recipes Vouchers £ Spend less F2F time doing P4P
- 28. £ P5 / D5 P1 / D5 P5 / D1 P2 / D1 P1 / D1 Where does the value show up?
- 29. Case Study 2
- 30. What is she already doing well?
- 31. What can you see here?
- 32. Free Gift /JV
- 33. Text £2 Gift
- 34. Text £2 Gift
- 35. Text £2 P4Ps
- 36. Text £2 Pedometer £10 Shoes from £49
- 37. Text £2 P4P: 1 Day Workshops £120 p/p
- 38. Text £2 Gift
- 39. Note the tabs and opt-in
- 40. Social proof
- 41. Social media
- 43. Note JV with Bupa! P4Ps
- 45. Brand + Product + Distribution
- 46. Possible mudmap of the ATM
Notes de l'éditeur
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- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- People from the Daily Telegraph were giving out handbills at Covent Garden.\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
- Page 1 KPI Kit \n- put the effort in. give it 110%\n
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