New exhibition opportunities: China, Hong Kong, Taiwan www.tceb.or.th/exhibition

1. New exhibition opportunities:
China, Hong Kong, Taiwan
TCEB representatives’ meeting with
Thai exhibitions industry
26th February 2009
Paul Woodward
© Business Strategies Group Ltd. 2009
All rights reserved
1

2. New exhibition opportunities:
China, Hong Kong, Taiwan
TCEB representatives’ meeting with
Thai exhibitions industry
26th February 2009
Paul Woodward
© Business Strategies Group Ltd. 2009
All rights reserved
2

3. Economic highlights
China Hong Kong Taiwan Thailand
Population 1,300 million 7 million 22.7 million 66.5 million
GDP (US$) $3,460 bn $207.2 bn $384.7 bn $246.1 bn
GDP growth 9.1% 3.1% 1.8% 3.0%
2008
GDP growth 6.0% -4.7% -3.5% -1.8%
2009 (f)
GDP per $2,620 $29,680 $16,978 $3,700
capita (US$)
Total trade $2,561 bn $749.9 bn $496.5 bn $241.9 bn*
(2008 US$)
+17.7% +5.3% +6.5% +12.4%
Exports $1,428.6 bn $335.7 bn $255.7 bn $127.9 bn
+17.2% +5.1% +3.6% +17.1%
Imports $1,133.1 bn $387.9 bn $240.8 bn $114.0 bn
+18.5% +5.5% +9.8% +7.5%
* Trade figures for Thailand: 2007
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4. Economic outlook
China
Export industries hit very hard by downturn
Government’s key concern is unemployment
Huge Rmb4 trillion (US$585 bn) stimulus package to boost
domestic demand
Hong Kong
Pillars of Hong Kong economy are trade, financial services
and tourism – all badly hit.
Unemployment rising, retail sales falling. But, government has
huge ‘buffer’ for economic stimulus.
Taiwan
Exports fell by 42% year-on-year to, $13.6bn, in December,
the sharpest year-on-year fall ever recorded.
Continued political and economic rapprochement with China
could be one of the big stories in Asia of 2009. 4

5. Trade & travel links with Thailand
Trade / China Hong Taiwan Macau
Flight Kong
Trade US$ $27.2 bn $12.21bn $7.69 bn $60.2mn
Exports US$ $17.96 bn $8.16 bn $3.06 bn $6.7mn
Imports US$ $9.76 bn $4.05 bn $4.64 bn $53.5 mn
Estimated # 12 14 4 3
of direct
flights to
Bangkok/da
y
# of airlines 6 8 1 2
to
Bangkok/da Note
y
Trade figure for China-Thailand in 2006, Source :National Bureau of Statistic of China
Trade Figure for Hong Kong-Thailand in 2008 , Source : HKTDC
Trade figure for Taiwan-Thailand in 2008 ( Jan- Nov ), Source : BOFA
Trade figure for Macau-Thailand in 2005 , Source : IPIM
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6. Top 5 industries of bilateral trade with
Thailand
China Hong Kong Taiwan
1 Electricals &
Travel
Electricals & Electricals &
Electronics Electronics*** Electronics
2 Agricultural & By Gems & Jewelry Industrial
Products Machinery
3 Petroleum & Petroleum & Energy Agricultural & By
Energy Products
4 Industrial Industrial Machinery Petroleum &
Machinery Energy
5 Rubber & Plastic & Articles Steel
Products
Source : Global Trade Atlas
* Ranking in terms of top trade volume (US $ mn ) between Thailand and the respective market
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7. Exhibition industry overview: China
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8. China: top 10 exhibition venues
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9. China: key players
China Foreign Trade Center Group (Canton Fair)
CCPIT
Complex structure of affiliated regional and industry sub-councils.
CIEC in Beijing and SIEC in Shanghai are key players.
Ministry of Commerce
Increasingly important regulatory role.
Major trade centres
Dongguan
Yiwu
Foreign companies
Messes Hannover, Munich and Düsseldorf as shareholders in SNIEC.
Messe Frankfurt and Kölnmesse as organisers without venues.
CMP Asia (mainly through its CMP SinoExpo in Shanghai).
Reed Exhibitions China (through its WOFE and its Reed Sinopharm and
Reed Huabo JVs).
VNU Exhibitions Asia – via the Keylong joint venture.
Increased focus on ‘secondary’ cities
Note Tarsus JV with Hubei Hope – 24 small – medium-sized events in
second tier cities.
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10. The role of government in China
The government is very closely involved in the
industry.
Ministry of Commerce: regulator and subsidising SME
participation in over-seas fairs.
CCPIT: owns fairs and venues, organises over-seas pavilions
and events. Focused on trade promotion.
Trade associations: in China most trade associations are very
closely linked to government structures.
By comparison, the domestic private sector players
tends to be quite small and localised.
So, a degree of government-to-government
involvement in developing China activities is very
helpful.
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11. China exhibitions SWOT
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12. Exhibition industry overview: HK/Taiwan
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13. HK/Taiwan exhibition venues
Hong Kong Taiwan
Hong Kong Convention & Taipei World Trade Centre
Exhibition Centre Cutting edge venue design in
City centre location. early 1980s.
64,000 m2 of exhibition space, 35,720m2 of exhibition space.
currently being expanded to City centre location.
83,400m2. Space constrained with >90%
Owned by HKTDC. occupancy.
Phase III under consideration. TWTC Nangang
AsiaWorld Expo Venue under same (TAITRA)
Airport location. management.
PPP ownership and Phase I (45,360 m2) is
management. effectively over-spill for big
70,000 m2. sourcing fairs.
Successful venue for large Phase II (roughly doubling
exhibitions, concerts, events space) is in detailed phase of
and large incentive groups. planning.
HITEC Kaohsiung & Taichung
Not really relevant for
regional centres.
international consideration. Small.
Supplement TWTC.
Not internationally relevant.
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14. HK/Taiwan key players
Hong Kong Taiwan
Hong Kong Trade TAITRA
Development Chan Chao
Council Individual trade
HKCEC management
associations
Kenfair Computers
Global Sources Electronics
CMP Asia Usually (but not
always) working
AsiaWorld-Expo together with
TAITRA
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15. The role of government
(HK & Taiwan)
Hong Kong Taiwan
No direct government TAITRA is dominant
involvement in trade fairs. organisation in
exhibitions.
HKTDC is a statutory Jointly sponsored by the
body, but not a government, industry
government department. associations, and several
commercial organizations
HKTB’s new MEHK Ministry of Economic
division also officially a Affairs also involved:
statutory organisation but heading the MICE Project
not a government dept. Office.
HK Tourism Commission Taiwan’s complicated
leading promotion of relations with other
MICE. countries (because of
PRC relationships) can
That is a government make this troublesome for
department.
them.
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16. HK exhibitions SWOT
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17. Taiwan exhibitions SWOT
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18. How to capture the China opportunity
Visitors • Work closely with CCPIT at all levels.
• Work closely with trade associations.
• Visitors’ Group Fam trip ( 2X/ year).
• Promotions (primarily online) & PR
Exhibitors • Work closely with CCPIT at all levels.
• Work closely with trade associations.
• Establish network of exhibition sales agents who are
knowledgeable of Thailand.
• Exhibitors’ Group Fam trip (1x / year)
• Promotions (primarily online) & PR
Organisers • Work closely with exhibition industry associations in
Shanghai, Beijing & other cities.
• Maintain direct contacts with key players via rep offices.
• Roadshow promotions (1x/year )
• CEFCO
• Promotions in exhibition industry trade press.
Sales Agents • Identify a group of sales agents who are interested in
developing special knowledge and understanding of
Thailand.
• Exhibitors’ Group Fam trip ( 1x/ year)
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19. How to capture the opportunity in Hong
Kong & Taiwan
Visitors HK • Maintain close relations with HKTDC (in HK
and Bangkok).
• Promote to key trade associations.
Taiwan • Maintain close relations with TAITRA (in HK
and Bangkok).
• Promote to key trade associations.
Exhibitors HK • Maintain close relations with HKTDC (in HK
and Bangkok).
• Promote to key trade associations.
Taiwan • Maintain close relations with TAITRA (in HK
and Bangkok).
• Promote to key trade associations.
Organisers HK • Promote through HKECIA.
Taiwan • Promote through TECA and TCEA.
Sales Agents HK • Work closely with local organisers who are in
interested in Thailand (particularly those
with good connections in S. China)
Taiwan • Expand network of sales agents among
those in Thailand with particular knowledge
of or interest in Thailand.
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20. The TCEB China team
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21. 2009 plans
Roadshows
June in China – Beijing & Shanghai
TCEB together with private sector
Major Exhibition event in China
- CEFCO (Xi’an January 2010)
- Yangzte Delta forum ( Dec 2009)
One-on-one meetings
Regular meetings in HK & Shanghai
Rep city visits
Across China – Ningbo ,Hangzhou, Nanjing, Yiwu,
Tianjin ,Dalian, Changchun. Chengdu, Xi’an, Shenzhen and
Xiamen
Taiwan (PW/Wing)
Fam trips to Thailand (dates t.b.c.)
Visitors group organisers – May and November
Media –July
Exhibitor group organisers - September
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22. Thank you
wing@bsgasia.com
candy.tceb@gmail.com
Tel : +852 2525 6165
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