PR Case Study: Steve Jobs' health

Apple’s Poor Communication Regarding CEO Steve Jobs’ Health

What happened? ,[object Object],[object Object],[object Object],[object Object]

Apple’s Response ,[object Object],[object Object],[object Object],[object Object]

2008 Worldwide Developer Conference ,[object Object]

2008 Worldwide Developer Conference

Apple’s Response ,[object Object],[object Object]

January 2009 ,[object Object],[object Object],[object Object]

Is this affecting Apple’s Reputation? ,[object Object],[object Object],[object Object]

Is Jobs’ Health a Private Matter? ,[object Object],[object Object],[object Object],[object Object]

Steve Jobs IS Apple! ,[object Object],[object Object]

Apple Failed ,[object Object],[object Object],[object Object],[object Object]

How much will this hurt Apple? ,[object Object],[object Object]

Apple Today ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

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