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Rules of thumb for using colour in your content
- 1. Color in content Presented by Greg Urban Contact: gjurban@pacbell.net
- 3. Best way to choose colors?
- 7. Complementary (opposite) Primary Color Complements Secondary Color Complements
- 10. Analogous
- 15. Muted, rich, split complements
- 17. Triadic colors
- 19. Triad
- 20. Bright triad (well, mostly)
- 21. Muted triad
- 23. Contrast
- 30. Value is relative. It depends on contrast with other values
- 42. Enough talk let’s do some stealing
- 43. Using Rainbow Firefox plug-in
- 44. The Rainbow Color Library Framemaker color definitions
- 45. Applying ‘stolen’ colors to a document
- 46. Colors applied to doc
- 47. Stealing from the Masters
- 48. The results
- 53. How about as grayscale?
- 54. Color on the Web
- 60. Blue is a good main color as other colors ‘ pop’ against it. It is also cool emotionally, even in large amounts
- 62. Summary: Rules of Thumb
Editor's Notes
- Green, red-orange, and light red-violet. If you wanted to add some more vibrancy, add blue dutch iris, as they are complements of the orange.
- North Berkeley Library. The main yellow-orange is contrasted with a dark blue-green and a muted red-violet.
- Often thought of as the primary colors triad. Often seen in children’s toys. But this is not a pure triad. Mondrian pushed the red towards red-orange and added a little red to the yellow. So it could be almost a complementary combination.
- Light red-violet, teal, and light yellow-orange
- Triads are pretty stong as the they have 3 contrasting colors that are as far apart as they can be on the color wheel. I am fudging on the bright here as the yellow is really muted and muddy.
- Why value is the most important component of color
- I realized after I did this that the color no longer read as ‘Aqua’ so that was probably why Apple decided to go with the lighter blue.
- I manually copied the Hue, Sat, Val settings from the color library into Frame. Doesn’t actually work that well. But Frame didn’t offer me the option of using Hex.
- Left is straight steal. I tried putting a complementary pumpkin on the note just to see how it worked.
- Do you see a problem with these colors? They are pretty close in value. What are they in terms of a color combination. Analagous.
- I made some comparison charts showing various hues and how they print in grayscale. Admittedly, I could probably tweak some of these colors, but these are the pure shades.
- This page from Wired magazine shows the most common colors used in corporate logos. Mostly blue, with some red and a smattering of green. This was from 2003, nowadays there is probably a bit more green.
- If pressed for time, or you lack the inclination to mess with colors. Use blue as your default choice. There is an old saying “No one ever got fired for buying IBM.” No one ever got fired for using blue text headings. Also, remember IBM’s nickname.