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TEDxCLE




Ideas worth spreading




                        Friday, April 20, 2012
CLE
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TABLE OF CONTENTS

IDEAS WORTH         TED 7
SPREADING           TEDx 8
                    TEDxCLE 9
                    The Maker Class 11

INTERACT + SHARE    Thank You 17
                    Community 17
                    Links 18
                    After Party 19

INSPIRE + INOVATE   Schedule 25
                    Tom Benson 27
                    Dar Caldwell 31
                    Dr. Lisa Damour 35
                    David Rabinsky 39
                    TEDTalk: Billy Collins 43
                    Lolah Brown 47
                    Cloud Nothings 51
                    TEDTalk: John Hunter 55
                    Genna Petrolla 59
                    Josh Taylor 63
                    Justin Bibb 67
                    Mort Epstein 71
                    Dr. Brian Grimberg 75
                    Dr. Yohannes Haile-Selassie 79
                    Philip Niles 83
SPONSORS     The Adcom Group 89
             The Cleveland Museum of Art 90
             The George Gund Foundation 91
             MailChimp 92
             Oliver Printing Co. 93
             PNC 94
             shark&minnow 95
             University Circle Inc. 96

ORGANIZERS   Hallie Bram Kogelschatz +
             Eric Kogelschatz 99




                                 CLE
IDEAS WORTH SPREADING




                        6
IDEAS WORTH
SPREADING

TED           TED is a nonprofit organization devoted
              to Ideas Worth Spreading. Started as a
              four-day conference in California 26 years
              ago, TED has grown to support those world-
              changing ideas with multiple initiatives. At
              TED, the world’s leading thinkers and doers
              are asked to give the talk of their lives in 18
              minutes. Talks are then made available, free,
              at TED.com. TED speakers have included
              Bill Gates, Jane Goodall, Elizabeth Gilbert,
              Sir Richard Branson, Benoit Mandelbrot,
              Philippe Starck, Ngozi Okonjo-Iweala, Isabel
              Allende and former UK Prime Minister
              Gordon Brown. Two major TED events are
              held each year: The TED Conference takes
              place every spring in Long Beach, California
              (along with a parallel conference, TEDActive,
              in Palm Springs), and TEDGlobal is held
              each summer in Edinburgh, Scotland.

              TED’s media initiatives include TED.com,
              where new TEDTalks are posted daily; the
              new TED Conversations, enabling broad
              conversations among TED fans; and the
              Open Translation Project, which provides
              subtitles and interactive transcripts as
well as the ability for any TEDTalk to be
       translated by volunteers worldwide.

       TED has established the annual TED Prize,
       where exceptional individuals with a wish to
       change the world are given the opportunity
       to put their wishes into action; TEDx,
       which offers individuals or groups a way to
       host local, self-organized events around
       the world; and the TED Fellows program,
       helping world-changing innovators from
       around the globe to become part of the
       TED community and, with its help, amplify
       the impact of their remarkable projects and
       activities.

TEDx   In the spirit of ideas worth spreading, TEDx
       is a program of local, self-organized events
       that bring people together to share a TED-
       like experience. At a TEDx event, TEDTalks
       video and live speakers combine to spark
       deep discussion and connection in a small
       group. These local, self-organized events
       are branded TEDx, where x = independently
       organized TED event. The TED Conference
       provides general guidance for the TEDx
       program, but individual TEDx events are
       self-organized. (Subject to certain rules and
       regulations.)
                                                    8
IDEAS WORTH
SPREADING

TEDxCLE       TEDxCLE was organized by Clevelanders
              Hallie Bram Kogelschatz and Eric
              Kogelschatz in an effort to bring Cleveland
              innovation, development, and positive
              change to the world.

              Cleveland’s first official TEDx event,
              TEDxCLE 2010: Rustbelt Rebirth, took place
              on February 26th at The Capitol Theatre
              in the Gordon Square Arts District. Visit
              TEDxCLE.com/talks/2010 to view past talks.

              TEDxCLE 2011: Guardians of the Evolution,
              took place on April 15th, 2011 at The
              Capitol Theatre in the Gordon Square Arts
              District. Visit TEDxCLE.com/talks/2011 to
              view past talks.

              On April 20th, 2012, the third annual
              TEDxCLE event, TEDxCLE 2012: The Maker
              Class will take place at The Cleveland
              Musueum of Art in University Circle.
              Visit TEDxCLE.com/talks/2012 for more
              information.
GUARDIANS of the EVOLUTION




                             10
A program of ten downtown Cleveland wall murals was sponsored
by the Cleveland Area Arts Council, The New Organization for the
Visual Arts, and The Cleveland Chapter of the American Institute of
Architects in the mid-1970s.

Mort Eptein, a TEDxCLE 2012 speaker, was chosen as one of the
ten mural designers. Epstein’s design was originally planned for a
large Cleveland State University building and featured two stylized
wall outlets, one brown, one white, celebrating the racial diversity
of the University as an integrated outlet (note that the screws were
equal signs). A change in site provided a vertical wall near the
University.




                                                                  12
Many people will recall Mort Epstein’s iconic mural from the
1970s. Bold panels of color speaking loud and clearly through the
crowded rush of downtown, calling for racial equality with bold
and striking simplicity.

Inspiring the icon for TEDxCLE 2012 The Maker Class, the plugs
once again call to the community to engage, be energized, and to
“plug in” to the creative forces that continue to initiate change in
our city and encourage us to make. The six-outlet unit now nine,
as the white plugs form an X – referencing the intersection of ideas
and innovation, as well as a nod to the “x” of TEDx, itself.




                                                                 14
INTERACT + SHARE




                   16
INTERACT + SHARE

Thank You          Thank you. For being a creator. A catalyst.
                   An entrepreneur. An artist. A technologist. A
                   designer. A scientist. A thinker. A doer. But
                   more than anything, thank you for doing this
                   in Cleveland.

Community          TEDxCLE was created to bring all of you
                   together. So that we can share ideas to
                   inspire others in our community. And also,
                   to share Cleveland innovation, development
                   and positive change with the world. To
                   facilitate this, please blog, tweet and chat
                   about your experience, during and following
                   the event.

                   On Twitter and Instagram, please remember
                   to use the hashtag #TEDxCLE to connect
                   with others or send us a message
                   @TEDxCLE. You can also hashtag individual
                   speakers (e.g., #mortepstein). On Facebook,
                   post messages on our Wall. On Flickr
                   and YouTube, tag your photos and videos
                   respectively with TEDxCLE. On Foursquare,
                   check-in at The Cleveland Museum of Art
                   and Severance Hall to let everyone know
                   you are there for TEDxCLE and don’t forget
                   to write reviews on Yelp too!
Links   Website
        www.TEDxCLE.com

        Email
        info@tedxcle.com

        Twitter
        www.twitter.com/TEDxCLE
        @TEDxCLE
        #TEDxCLE

        Facebook
        www.facebook.com/TEDxCLE

        Instagram
        TEDxCLE

        LinkedIn
        www.TEDxCLE.com/LinkedIn

        Photos
        www.TEDxCLE.com/photos

        Videos
        www.TEDxCLE.com/talks


                                   18
INTERACT + SHARE

After Party        Following TEDxCLE, walk just a few blocks to
                   Severance Hall (11001 Euclid Avenue, Cleveland,
                   OH 44106) and share ideas worth spreading with
                   other TEDxCLE attendees, speakers, sponsors,
                   organizers ... the whole TEDxCLE community.
                   Food and non-alcoholic beverages will be
                   provided. There will be a special performance by
                   Classical Revolution Cleveland. Make sure you
                   bring your TEDxCLE 2012 badge, it’s your ticket
                   to get in.

                   See you there.




                   Hallie Bram Kogelschatz + Eric Kogelschatz,
                   Founders of TEDxCLE
20
INTERACT + SHARE

Cleveland Classical Revolution
You Say You Want A Revolution?
#classicalrevolution
	
Classical Revolution Cleveland started its chapter in 2009. The
mission of Classical Revolution Cleveland is to present chamber music
performances in highly accessible venues, such as bars and cafes, and
collaborating with local musicians and artists from various styles and
backgrounds. The musicians who play in Classical Revolution come
from a variety of backgrounds. Most are recent graduates or current
students from the nation’s best conservatories. Classical Revolution
pushes others who are accomplished non-professional musicians to
use Classical Revolution as an outlet to maintain their musical life while
working non-musical jobs. This inter-relation between professional and
non-professional musicians is a fundamental part of their organization:
dissolving boundaries that result from the specialization of musicians
and bringing people, both audience and performers, together. By taking
chamber music out of the recital hall and making it more accessible to
an audience who does not otherwise hear such music in a live context,
they hope to bring to a broader public consciousness the realization
that this music is still relevant and needn’t be restricted to more austere
venues.


Website                              TEDxCLE
www.classicalrevolutioncle.com       www.TEDxCLE.com/
Email                                classicalrevolution
info@classicalrevolutioncle.com
                                                                        22
INSPIRE + INNOVATE




                     24
INSPIRE + INNOVATE

Schedule

9:00 a.m.	    Opening

9:15 a.m.	 Tom Benson
		A New Frontier of Creativity
9:35 a.m.	    Dar Caldwell
		            Bootstrapping an Entrepreneurial Movement: 	
		            The Founders, Funders & Mindset Behind
		            a New Generation of Job Creators

9:55 a.m. 	   Dr. Lisa Damour
		            The Difference Between Adults & Grown Ups

10:15 a.m.	   David Rabinsky
		            Seeing So Much More

10:35 a.m.	 TEDTalk
		Billy Collins
		          Everyday Moments, Caught In Time

10:55 a.m.	 Lolah Brown
		Musical Performance

11:05 a.m.	   Intermission

11:25 a.m. 	 Cloud Nothings
		Musical Performance

11:40 a.m. 	 TEDTalk
		John Hunter
		           The World Peace Game
12:00 p.m.	                  Genna Petrolla
		                           Citizens & the Next Evolution of Cities

12:05 p.m.	                  Josh Taylor
		                           Citizens & the Next Evolution of Cities
12:10 p.m.	                  Justin Bibb
		                           Citizens & the Next Evolution of Cities

12:20 p.m. 	                 Mort Epstein
		                           A Designer and the Community

12:40 p.m.	                  Dr. Brian Grimberg
		                           Buzzkill: How Malaria Has, and Is,
		                           Changing The World We Live In

1:00 p.m. 	                  Dr. Yohannes Haile-Selassie
		                           Searching for Our Ancestors in the Afar Desert
		                           of Ethiopia: An Incessant Affair

1:20 p.m. 	                  Philip Niles
		                           Where New Ideas Come From:
		                           Growing Up (& Down) Euclid Avenue
		                           With the Help of Open Data

1:35 p.m. 	                  Closing

2:00 p.m.	                   After Party


* Times subject to change.                                                    26
INSPIRE + INNOVATE

Tom Benson
A New Frontier of Creativity
#tombenson

Tom Benson is an aerospace engineer in the Inlets and Nozzles Branch
at the NASA Glenn Research Center. He earned Bachelor and Master’s
degrees in Aerospace Engineering from Ohio State University in 1971.
He then spent four years in the Air Force at Wright Patterson AFB doing
high speed inlet testing and installed-engine performance calculations.
He returned to graduate school at OSU in 1975 and passed the
qualifiers for a PhD. He started working at NASA Glenn in 1978. During
the 80’s and 90’s he built, verified and applied computer programs to
model the flow of gases through high speed inlets. He worked on the
National Aerospace Plane (NASP) project to study a vehicle that would
fly from a runway into orbit. He is the author of more than 50 technical
papers. For the last 20 years, he has divided his time between high
speed CFD and educational outreach. He has participated in many
NASA outreach events, including the Cleveland National Air Show, the
Ingenuity Science and Art Festival, the Smithsonian Folk Life Festival,
the USA Science and Engineering Festival, and Donovan McNabb’s
Football Camp in Philadelphia.


Website                             Phone
www.nasa.gov                        216.433.5920
Email                               TEDxCLE
thomas.j.benson@nasa.gov            www.TEDxCLE.com/tombenson
                                                                     28
Photo: One Red Door Photography
INSPIRE + INNOVATE

Dar Caldwell
Bootstrapping an Entrepreneurial Movement: The Founders,
Funders & Mindset Behind a New Generation of Job Creators
#darcaldwell

Dar is a co-founder of LaunchHouse, a Cleveland-based business
accelerator and collaborative, entrepreneurial co-working space.
LaunchHouse invests money, mentorship, and business development
resources into promising entrepreneurs to quickly turn their ideas
into startup companies. In collaboration with the City of Shaker
Heights, LaunchHouse transformed a 23,000 square foot abandoned
car dealership into a thriving entrepreneurial ecosystem that is home
to over 100 startups and entrepreneurs. Dar is passionate about
cultivating strong local and regional support for the entrepreneur
community in NE Ohio. He serves as a board member for several
young professional organizations and startups as well as the
Cornell Center for Transformative Action, Ohio Homecoming, and
IngenuityFest. BS Landscape Architecture, Cornell University ‘04.


Website                            Flickr
www.launchhouse.com                www.flickr.com/photos/
Twitter                            launchhouse/
www.twitter.com/lnchhouse          TEDxCLE
www.twitter.com/DarCaldwell        www.TEDxCLE.com/darcaldwell
Facebook
www.facebook.com/LaunchHouse
                                                                    32
INSPIRE + INNOVATE

Dr. Lisa Damour
The Difference Between Adults and Grown Ups
#lisadamour

Dr. Lisa Damour directs the Center for Research on Girls at Laurel School,
maintains a private psychotherapy practice, consults to schools nationally,
is a clinical instructor at Case Western Reserve University, and serves on
the board of the Eating Disorders Network.

Dr. Damour is the author of numerous academic papers, chapters, editorials,
and books related to education and child development. She is co-author
with Dr. James Hansell of Abnormal Psychology, a widely-used college
textbook and co-author with Dr. Anne Curzan of First Day to Final Grade,
a handbook introducing college instructors to the art and craft of teaching.
She has worked for the Yale Child Study Center and held fellowships from
the Pediatric AIDS Foundation, the Bush Center for Child Development
and Social Policy, and the Sadye Harwick Power Foundation.

Dr. Damour received her B.A. from Yale University and her Ph.D. in Clinical
Psychology from the University of Michigan.



Website                              Twitter
www.lisadamourphd.com                www.twitter.com/Ldamour
Email                                TEDxCLE
lisa.damour@gmail.com                www.TEDxCLE.com/lisadamour
                                                                        36
INSPIRE + INNOVATE

David Rabinsky
Seeing So Much More
#davidrabinsky

A 13 year resident of the Warehouse District in Cleveland, Ohio, David
Rabinsky was born and raised in the east side of the city. After studying
abroad and receiving a hospitality degree from the Tadmor School of
Hospitality Management in Herzliya, Israel, he returned to Cleveland
and opened David’s Gourmet, Inc., an off premise catering company in
Cleveland Heights operating from 1983 through 1999. After selling his
business, David immediately joined The Ritz-Carlton, Cleveland and
is currently the director of social catering. His responsibilities include
selling all social events, primarily wedding celebrations at the hotel
and The Silver Grille in the Higbee building. In his late 30s, David was
diagnosed with the familial genetic condition, Retinitis Pigmentosa
and then noticed the slow loss of peripheral and ultimately most of his
central vision. At present, some 15 years with the condition, David can
see light and dark and occasionally can notice some shapes. David
and 4 year-old guide dog, Kody, greet perspective clients in the Motor
Lobby of the hotel and escort them to appropriate venues throughout
the hotel. Between appointments, David drafts custom proposals on
his office computer which is adapted with voice technology, allowing
him to keep up with the technology-driven modern brides. David and
Kody can be seen traversing the streets of downtown.


Mobile                               TEDxCLE
216.544.7455                         TEDxCLE.com/davidrabinsky         40
INSPIRE + INNOVATE

TED2012
Billy Collins
Everyday Moments, Caught In Time
#billycollins

In the spirit of ideas worth spreading and in honor of TED, we share
one of our favorite TEDTalks.

Accessibility is not a word often associated with great poetry. Yet
Billy Collins has managed to create a legacy from what he calls
being poetically “hospitable.” Preferring lyrical simplicity to abstruse
intellectualism, Collins combines humility and depth of perception,
undercutting light and digestible topics with dark and at times biting
humor.

While Collins approaches his work with a healthy sense of self-
deprecation, calling his poems “domestic” and “middle class,” John
Taylor has said of Collins: “Rarely has anyone written poems that appear
so transparent on the surface yet become so ambiguous, thought-
provoking, or simply wise once the reader has peered into the depths.”
In 2001 he was named U.S. Poet Laureate, a title he kept until 2003.
Collins lives in Somers, New York, and is an English professor at City
University of New York, where he has taught for more than 40 years.



TEDxCLE
www.TEDxCLE.com/billycollins                                               44
INSPIRE + INNOVATE

Lolah Brown
Musical Perfomance
#lolahbrown

Out of the Cardinal State and home of The Rock and Roll Hall of
Fame, hails a songbird whose melodic tone effortlessly captivates
the hearts of all who encounter her. Lolah Brown, the Cleveland, Ohio
native who began singing at the age of five, has proven that hard work,
determination, and unwavering faith can trump any and all obstacles
throughout the uncharted roads of life and bring you one step closer
to your destiny. As a leading background vocalists to pop & r&b
sensations; Nicki Minaj, Keri Hilson and John Legend she has had the
opportunity of sharing the stage with Kanye West on the Evolver World
Tour, Estelle, Rick Ross, the legendary Stevie Wonder and many more!
This year alone, she has juggled being a background vocalist for two
national tours, traveling on both the Pink Friday tour for Nicki Minaj and
the No Boys Allowed tour with Keri Hilson. Currently, Lolah is working
vigorously on her solo project, all while traveling on her second national
tour with John Legend. Longtime admirers of Lolah Brown are eager for
the rest of the world to hear the voice they have fallen in love with.


Website                              Facebook
www.whatlolahwants.com               www.facebook.com/
Twitter                              pages/Lolah-Brown-Fan-
www.twitter.com/lolah_brown_         Page/312095668801358
YouTube                              TEDxCLE
www.youtube.com/lolahbrown           www.TEDxCLE.com/lolahbrown
                                                                       48
INSPIRE + INNOVATE

Cloud Nothings
Musical Performance
#cloudnothings

In 2009, Cleveland’s Dylan Baldi began writing and recording lo-fi
power-pop songs in his parents’ basement, dubbing the project Cloud
Nothings. His music quickly started making the Internet rounds, and
fans and critics alike took note of his pithy songcraft, infectiously
catchy melodies, and youthful enthusiasm. Baldi soon released a string
of 7”s, a split cassette, and an EP before putting out Turning On – a
compilation spanning about a year’s worth of work – on Carpark in
2010. January 2011 saw the release Cloud Nothings’ self-titled debut
LP, which, put next to Turning On, found Baldi cleaning up his lo-fi
aesthetic, pairing his tales of affinitive confusion with a more pristine
aural clarity. In the interval since the release of Cloud Nothings, Baldi
has toured widely and put a great deal of focus on his live show, a
detail that heavily shapes the music of his follow-up album, Attack on
Memory. For all of early Cloud Nothings’ fun and fervor, Baldi admits
that it never sounded like most of the music he listens to. With Attack
on Memory, he wanted to remedy this anomaly, and in setting out to do
so, Baldi and co. have created an album that shows vast growth in a
still very young band.


Facebook                        TEDxCLE
www.facebook.com/cloudnothings www.TEDxCLE.com/cloudnothings
Twitter
www.twitter.com/cloudnothingsOH                           52
INSPIRE + INNOVATE

TED2011
John Hunter
The World Peace Game
#johnhunter

In the spirit of ideas worth spreading and in honor of TED, we share
one of our favorite TEDTalks.

Musician, teacher, filmmaker and game designer, John Hunter has
dedicated his life to helping children realize their full potential. His own
life story is one of a never-ending quest for harmony. As a student, he
studied comparative religions and philosophy while traveling through
Japan, China and India. In India, inspired by Ghandi’s philosophy, he
began to think about the role of the schoolteacher in creating a more
peaceful world. As his online biography says: “Accepting the reality
of violence, he would seek to incorporate ways to explore harmony in
various situations. This exploration would take form in the framework
of a game – something that students would enjoy. Within the game
data space, they would be challenged, while enhancing collaborative
and communication skills.” In 1978, at the Richmond Community
High School, Hunter led the first sessions of his World Peace Game, a
hands-on political simulation. The game has now been played around
the world, on a four-tiered board. It’s the subject of the new film World
Peace and Other 4th-Grade Achievements.


TEDxCLE
www.TEDxCLE.com/johnhunter                                                56
INSPIRE + INNOVATE

Genna Petrolla
Citizens & the Next Evolution of Cities
#gennapetrolla

Genna Petrolla is a marketing professional who lives on the west side
of Cleveland. She began her career in Cleveland as the Marketing
Director of Progressive Urban Real Estate, where she grew to love
the culture and history of each of Cleveland’s distinct neighborhoods.
Following her work at PURE, Petrolla helped to launch a program
called Greater Circle Living, an employer-assisted housing program
that encouraged employees of institutions such as the Cleveland
Clinic, University Hospitals, The Cleveland Museum of Art and Case
Western Reserve University to live closer to work in the neighborhoods
surrounding University Circle. She was also part of the team that
founded and produced messy magazine, an online submission-based
art, literary and fashion magazine. She was the recipient of the 2010
Judson Smart Living Award for Volunteerism and serves on the Board
of Directors of SPACES. In addition, Petrolla serves on the boards of
LiveCleveland, a non-profit that promotes the livability of Cleveland
neighborhoods and Buzz & Growl, a Cleveland-based sewing and
fashion incubator.


Email                              Twitter
genna.petrolla@gmail.com           www.twitter.com/genna_p
Facebook                           TEDxCLE
www.facebook.com/gpetrolla         www.TEDxCLE.com/gennapetrolla
                                                                    60
INSPIRE + INNOVATE

Josh Taylor
Citizens & the Next Evolution of Cities
#joshtaylor

Josh Taylor is the Vice President of Brand Strategy and Development
at TWIST Creative. He was previously the Director of Marketing and
Public Relations for Downtown Cleveland Alliance. He is actively
involved in the local development and civic communities and has
experience in building partnerships that allow organizations to become
more efficient. A native Clevelander, Josh has a passion for restoring
pride in the growth and progress of Cleveland and is an advocate for
the development of world-class parks and public spaces.




Website                            Twitter
www.twist-creative.com             www.twitter.com/CLE_Taylor
Email                              TEDxCLE
josh@twist-creative.com            www.TEDxCLE.com/joshtaylor
                                                                    64
INSPIRE + INNOVATE

Justin Bibb
Citizens & the Next Evolution of Cities
#justinbibb

Justin Bibb serves as Special Assistant to Cuyahoga County Executive
Ed FitzGerald. Prior to joining the FitzGerald Administration, Justin
was Associate Partner and Director of Community Strategies with
Gallup in Washington, D.C. Currently, he serves on the boards of
Cuyahoga Community College and City Year Cleveland. He pursued his
undergraduate degree in urban studies from American University and
the London School of Economics.




Website                           TEDxCLE
www.onecuyahoga.com               www.TEDxCLE.com/justinbibb
Email
justin.m.bibb@gmail.com

                                                                  68
INSPIRE + INNOVATE

Mort Epstein
A Designer and the Community
#mortepstein

Mort Epstein has had a lifetime of involvement in social and political
causes and in artistic pursuits as a designer, woodworker and teacher.
From his start as the son of New York City immigrants, to his 95th
year in 2012, Mort has covered a lot of territory, producing creative
work along the way. Mort attended WPA art and cartooning classes in
Manhattan, where he was exposed to radical political conversations
typical of the Depression years of the 1930s. Mort became committed
to equal rights and opportunity for all, concepts that have been the
guiding principles of his life. In 1937 Mort attended The Cooper Union
School of Art, where he developed his life-long commitment to the
design principles of directness, simplicity and the Bauhaus idea that
“form follows function.” Mort entered the U.S. Army in 1942, spending
three years as a designer and model maker. Strong advocates for civil
rights in the 1950s, Mort and his wife Marion were active locally in
the movement for racial equality. They provided graphic design and
artwork, participating in marches and other public demonstrations. In
the 1960s and 70s Mort’s political involvement was three-fold. He was
active in the fair housing movement which assisted African American
families who wanted to find homes in segregated white areas of greater
Cleveland.

                                         Continued on the next page...
                                                                   72
He participated in the anti-Vietnam War/pro-peace movement, and
was a member of the Cleveland Committee on Soviet Anti-Semitism.
Community involvement in the 1980s included serving as president
of the board of The Art Studio at MetroHealth Medical Center. Mort
remains actively involved in the ACLU.

Mort started an independent graphic design company based in the
Old Arcade, called Community Graphic. He had many commercial
accounts, and provided below cost or free graphic services for social
service agencies on tight budgets. Mort joined forces with John
Szilagyi and formed Epstein & Szilagyi, Designers, Inc., which thrived
for 21 years. When Epstein & Szilagyi disbanded in the 1980s, Mort
formed another partnership, a firm known today as Epstein Design
Partners Inc. Celebrating its 50th anniversary in 2012, Epstein Design
continues to be an influential and well-respected firm in the city of
Cleveland.

Beginning in the late 1960s, Mort also taught in the Graphic Design
Department at the Cleveland Institute of Art, helping develop a program
where advanced student designed communications for area non-profit
organizations. Mort continues to be active in various political and
social causes. Mort was honored in 2009 with the Cleveland Arts Prize,
Lifetime Achievement Award.


Website                            Facebook
www.epsteindesign.com              www.facebook.com/epsteindesign
Twitter                            TEDxCLE
www.twitter.com/epsteindesign      www.TEDxCLE.com/mortepstein
INSPIRE + INNOVATE

Dr. Brian Grimberg
Buzzkill: How Malaria Has, and Is, Changing The World We Live In
#briangrimberg

Dr. Brian Grimberg, an Assistant Professor of International Health at
Case Western Reserve University School of Medicine, as Principal
Investigator, leads an international team of researchers investigating
treatment and prevention options for malaria at the School of
Medicine’s Center for Global Health & Diseases which is home to a
National Institutes of Health International Center of Excellence for
Malaria Research - one of only ten around the world. Malaria kills 1.2
million people annually and hampers the modernization of endemic
countries. Dr. Grimberg’s research is focused on the cell biology of
malaria parasites. Widespread drug resistance to current treatments
has further limited treatment options for those in need. This challenge
drives the mission of Dr. Grimberg’s lab, which focuses on screening
traditionally used native treatments to develop new drugs. Additionally,
he is working on the development of new antimalarial vaccines and
rapid malaria diagnostics. Dr. Grimberg is a Fellow of the Royal
Society of Tropical Medicine & Hygiene and has received numerous
awards including Excellence in Science, American Association for
the Advancement of Science; Young Investigator Award, Great Lakes
International Imaging & Flow Cytometry Association; and Superior
Merit Award for Efforts Above the Call of Duty, NIH.
Website                             TEDxCLE
www.case.edu/orgs/cghd              www.TEDxCLE.com/briangrimberg
Email                                                                 76
endmalaria@case.edu
Photo: Elizabeth Russell Photography
INSPIRE + INNOVATE

Dr. Yohannes Haile-Selassie
Searching for Our Ancestors in the Afar Desert of Ethiopia:
An Incessant Affair
#yohanneshaileselassie

Dr. Yohannes Haile-Selassie is the Curator and Head of Physical
Anthropology at the Cleveland Museum of Natural History and Adjunct
Professor of Anthropology at Case Western Reserve University. He
conducts research on early human evolution in Africa. His work centers
on the Afar region of Ethiopia where he and his team survey large
areas looking for fossil remains of early humans and other animals to
better understand the paleobiology and paleoecology of these early
humans and, ultimately, our origins. His research has been published
in top scientific journals, including Nature, Science, and Proceedings
of the National Academy of Sciences. He is a Fellow at the Institute
of the Science of Origins (Case Western Reserve University) and the
American Association for the Advancement of Science.




Website                             Email
www.cmnh.org/site/                  yhailese@cmnh.org
ResearchandCollections/             Phone
PhysicalAnthropology/Staff/Haile-   216.231.4600, ext. 3242
Selassie.aspx                       TEDxCLE
                                    www.TEDxCLE.com/
                                    yohanneshaileselassie           80
INSPIRE + INNOVATE

Philip Niles
Where New Ideas Come From:
Growing Up (& Down) Euclid Avenue With the Help of Open Data
#philipniles

Philip Niles is pursuing his M.D. and M.B.A. degrees at Case Western
in Cleveland. He completed his undergraduate magna cum laude in
three years as a Trustee’s scholar, and majored in economics. Philip
has been living and working in Cleveland for the past 8 years and
has pursued several independent projects including: evaluating the
economic value of renovating public square, starting an HIV/AIDS
testing center in Kenya, working as a supply chain management
consultant for ORBIS International, an organization committed to
preventing avoidable blindness through the use of its airplane-turned-
eye hospital, in the Philippines, Myanmar and Vietnam. Niles was
named a Cleveland Clinic Healthcare Management Scholar, and
consulted for the Cleveland Clinic Quality and Patient Safety Institute
on the costs of postoperative complications. Philip has performed
research at the Bascom Palmer Eye Institute, studying the cost-
effectiveness of diagnostic imaging in glaucoma patients, and he
delivered a podium presentation at the 2011 meeting of the Association
for Research and Vision in Ophthalmology (ARVO). He will begin his
ophthalmology residency in July, 2013 at the University of Iowa. Philip
is part of the TED2009 Fellow class.


Email                              TEDxCLE
PN@case.edu                        www.TEDxCLE.com/philipniles      84
A special thank you to all of the sponsors that made this event possible.
SPONSORS




           88
helping others spread ideas


   +
20 years
             for




     proud sponsors of TEDxCLE
        theadcomgroup.com
SAVE THE DATE


SOLSTICE
    Cleveland’s premier music festival
         Saturday, June 30, 2012
      Tickets on sale Tuesday, May 1
For details, visit ClevelandArt.org/solstice
“ ”
             Great minds discuss ideas;
             average minds discuss events;
             small minds discuss people.
             – Eleanor Roosevelt




The George Gund Foundation is proud to sponsor TEDxCLE.
                  www.gundfdn.org
MailChimp is a proud sponsor of TEDxCLE.
          www.mailchimp.com
Printing for this book donated by Oliver Printing Co.
               www.oliverprinting.com
innovation&action



   TEDxCLE is a project of shark&minnow.
       www.sharkandminnow.com
University Circle Inc. is a proud sponsor of TEDxCLE.
               www.universitycircle.org
ORGANIZERS
Photo: Perkoski.com
ORGANIZERS

Hallie Bram Kogelschatz + Eric Kogelschatz
#halliebramkogelschatz #erickogelschatz

Hallie & Eric have a passion for communication - whether it be on the
behalf of clients over their time in the advertising industry or good
ideas that spur positive change on a local or global scale.
Upon returning to Cleveland from Boston in 2009 Hallie & Eric
founded TEDxCLE. Their goal remains to bring positive thinking
from Cleveland to the world, helping to reshape the way that citizens
& those outside of the region think of Cleveland.

The Kogelschatz duo is honored to have you here & look forward to more
innovation, growth and positive change in Cleveland because of big
thinkers like you.




Website                              Twitter
www.sharkandminnow.com               www.twitter.com/sharkandminnow
Email                                Facebook
hallie@sharkandminnow.com            www.facebook.com/
eric@sharkandminnow.com              sharkandminnow
                                     TEDxCLE
                                     www.TEDxCLE.com/organizers
                                                                 100
TEDxCLE 2012: The Maker Class Program

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TEDxCLE 2012: The Maker Class Program

  • 1. TEDxCLE Ideas worth spreading Friday, April 20, 2012
  • 2.
  • 3. CLE
  • 4. In case of loss, please return to: As a reward: $
  • 5. TABLE OF CONTENTS IDEAS WORTH TED 7 SPREADING TEDx 8 TEDxCLE 9 The Maker Class 11 INTERACT + SHARE Thank You 17 Community 17 Links 18 After Party 19 INSPIRE + INOVATE Schedule 25 Tom Benson 27 Dar Caldwell 31 Dr. Lisa Damour 35 David Rabinsky 39 TEDTalk: Billy Collins 43 Lolah Brown 47 Cloud Nothings 51 TEDTalk: John Hunter 55 Genna Petrolla 59 Josh Taylor 63 Justin Bibb 67 Mort Epstein 71 Dr. Brian Grimberg 75 Dr. Yohannes Haile-Selassie 79 Philip Niles 83
  • 6. SPONSORS The Adcom Group 89 The Cleveland Museum of Art 90 The George Gund Foundation 91 MailChimp 92 Oliver Printing Co. 93 PNC 94 shark&minnow 95 University Circle Inc. 96 ORGANIZERS Hallie Bram Kogelschatz + Eric Kogelschatz 99 CLE
  • 7.
  • 9. IDEAS WORTH SPREADING TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world- changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs), and TEDGlobal is held each summer in Edinburgh, Scotland. TED’s media initiatives include TED.com, where new TEDTalks are posted daily; the new TED Conversations, enabling broad conversations among TED fans; and the Open Translation Project, which provides subtitles and interactive transcripts as
  • 10. well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED- like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) 8
  • 11. IDEAS WORTH SPREADING TEDxCLE TEDxCLE was organized by Clevelanders Hallie Bram Kogelschatz and Eric Kogelschatz in an effort to bring Cleveland innovation, development, and positive change to the world. Cleveland’s first official TEDx event, TEDxCLE 2010: Rustbelt Rebirth, took place on February 26th at The Capitol Theatre in the Gordon Square Arts District. Visit TEDxCLE.com/talks/2010 to view past talks. TEDxCLE 2011: Guardians of the Evolution, took place on April 15th, 2011 at The Capitol Theatre in the Gordon Square Arts District. Visit TEDxCLE.com/talks/2011 to view past talks. On April 20th, 2012, the third annual TEDxCLE event, TEDxCLE 2012: The Maker Class will take place at The Cleveland Musueum of Art in University Circle. Visit TEDxCLE.com/talks/2012 for more information.
  • 12. GUARDIANS of the EVOLUTION 10
  • 13.
  • 14. A program of ten downtown Cleveland wall murals was sponsored by the Cleveland Area Arts Council, The New Organization for the Visual Arts, and The Cleveland Chapter of the American Institute of Architects in the mid-1970s. Mort Eptein, a TEDxCLE 2012 speaker, was chosen as one of the ten mural designers. Epstein’s design was originally planned for a large Cleveland State University building and featured two stylized wall outlets, one brown, one white, celebrating the racial diversity of the University as an integrated outlet (note that the screws were equal signs). A change in site provided a vertical wall near the University. 12
  • 15.
  • 16. Many people will recall Mort Epstein’s iconic mural from the 1970s. Bold panels of color speaking loud and clearly through the crowded rush of downtown, calling for racial equality with bold and striking simplicity. Inspiring the icon for TEDxCLE 2012 The Maker Class, the plugs once again call to the community to engage, be energized, and to “plug in” to the creative forces that continue to initiate change in our city and encourage us to make. The six-outlet unit now nine, as the white plugs form an X – referencing the intersection of ideas and innovation, as well as a nod to the “x” of TEDx, itself. 14
  • 17.
  • 19. INTERACT + SHARE Thank You Thank you. For being a creator. A catalyst. An entrepreneur. An artist. A technologist. A designer. A scientist. A thinker. A doer. But more than anything, thank you for doing this in Cleveland. Community TEDxCLE was created to bring all of you together. So that we can share ideas to inspire others in our community. And also, to share Cleveland innovation, development and positive change with the world. To facilitate this, please blog, tweet and chat about your experience, during and following the event. On Twitter and Instagram, please remember to use the hashtag #TEDxCLE to connect with others or send us a message @TEDxCLE. You can also hashtag individual speakers (e.g., #mortepstein). On Facebook, post messages on our Wall. On Flickr and YouTube, tag your photos and videos respectively with TEDxCLE. On Foursquare, check-in at The Cleveland Museum of Art and Severance Hall to let everyone know you are there for TEDxCLE and don’t forget to write reviews on Yelp too!
  • 20. Links Website www.TEDxCLE.com Email info@tedxcle.com Twitter www.twitter.com/TEDxCLE @TEDxCLE #TEDxCLE Facebook www.facebook.com/TEDxCLE Instagram TEDxCLE LinkedIn www.TEDxCLE.com/LinkedIn Photos www.TEDxCLE.com/photos Videos www.TEDxCLE.com/talks 18
  • 21. INTERACT + SHARE After Party Following TEDxCLE, walk just a few blocks to Severance Hall (11001 Euclid Avenue, Cleveland, OH 44106) and share ideas worth spreading with other TEDxCLE attendees, speakers, sponsors, organizers ... the whole TEDxCLE community. Food and non-alcoholic beverages will be provided. There will be a special performance by Classical Revolution Cleveland. Make sure you bring your TEDxCLE 2012 badge, it’s your ticket to get in. See you there. Hallie Bram Kogelschatz + Eric Kogelschatz, Founders of TEDxCLE
  • 22. 20
  • 23.
  • 24. INTERACT + SHARE Cleveland Classical Revolution You Say You Want A Revolution? #classicalrevolution Classical Revolution Cleveland started its chapter in 2009. The mission of Classical Revolution Cleveland is to present chamber music performances in highly accessible venues, such as bars and cafes, and collaborating with local musicians and artists from various styles and backgrounds. The musicians who play in Classical Revolution come from a variety of backgrounds. Most are recent graduates or current students from the nation’s best conservatories. Classical Revolution pushes others who are accomplished non-professional musicians to use Classical Revolution as an outlet to maintain their musical life while working non-musical jobs. This inter-relation between professional and non-professional musicians is a fundamental part of their organization: dissolving boundaries that result from the specialization of musicians and bringing people, both audience and performers, together. By taking chamber music out of the recital hall and making it more accessible to an audience who does not otherwise hear such music in a live context, they hope to bring to a broader public consciousness the realization that this music is still relevant and needn’t be restricted to more austere venues. Website TEDxCLE www.classicalrevolutioncle.com www.TEDxCLE.com/ Email classicalrevolution info@classicalrevolutioncle.com 22
  • 25.
  • 27. INSPIRE + INNOVATE Schedule 9:00 a.m. Opening 9:15 a.m. Tom Benson A New Frontier of Creativity 9:35 a.m. Dar Caldwell Bootstrapping an Entrepreneurial Movement: The Founders, Funders & Mindset Behind a New Generation of Job Creators 9:55 a.m. Dr. Lisa Damour The Difference Between Adults & Grown Ups 10:15 a.m. David Rabinsky Seeing So Much More 10:35 a.m. TEDTalk Billy Collins Everyday Moments, Caught In Time 10:55 a.m. Lolah Brown Musical Performance 11:05 a.m. Intermission 11:25 a.m. Cloud Nothings Musical Performance 11:40 a.m. TEDTalk John Hunter The World Peace Game
  • 28. 12:00 p.m. Genna Petrolla Citizens & the Next Evolution of Cities 12:05 p.m. Josh Taylor Citizens & the Next Evolution of Cities 12:10 p.m. Justin Bibb Citizens & the Next Evolution of Cities 12:20 p.m. Mort Epstein A Designer and the Community 12:40 p.m. Dr. Brian Grimberg Buzzkill: How Malaria Has, and Is, Changing The World We Live In 1:00 p.m. Dr. Yohannes Haile-Selassie Searching for Our Ancestors in the Afar Desert of Ethiopia: An Incessant Affair 1:20 p.m. Philip Niles Where New Ideas Come From: Growing Up (& Down) Euclid Avenue With the Help of Open Data 1:35 p.m. Closing 2:00 p.m. After Party * Times subject to change. 26
  • 29.
  • 30. INSPIRE + INNOVATE Tom Benson A New Frontier of Creativity #tombenson Tom Benson is an aerospace engineer in the Inlets and Nozzles Branch at the NASA Glenn Research Center. He earned Bachelor and Master’s degrees in Aerospace Engineering from Ohio State University in 1971. He then spent four years in the Air Force at Wright Patterson AFB doing high speed inlet testing and installed-engine performance calculations. He returned to graduate school at OSU in 1975 and passed the qualifiers for a PhD. He started working at NASA Glenn in 1978. During the 80’s and 90’s he built, verified and applied computer programs to model the flow of gases through high speed inlets. He worked on the National Aerospace Plane (NASP) project to study a vehicle that would fly from a runway into orbit. He is the author of more than 50 technical papers. For the last 20 years, he has divided his time between high speed CFD and educational outreach. He has participated in many NASA outreach events, including the Cleveland National Air Show, the Ingenuity Science and Art Festival, the Smithsonian Folk Life Festival, the USA Science and Engineering Festival, and Donovan McNabb’s Football Camp in Philadelphia. Website Phone www.nasa.gov 216.433.5920 Email TEDxCLE thomas.j.benson@nasa.gov www.TEDxCLE.com/tombenson 28
  • 31.
  • 32.
  • 33. Photo: One Red Door Photography
  • 34. INSPIRE + INNOVATE Dar Caldwell Bootstrapping an Entrepreneurial Movement: The Founders, Funders & Mindset Behind a New Generation of Job Creators #darcaldwell Dar is a co-founder of LaunchHouse, a Cleveland-based business accelerator and collaborative, entrepreneurial co-working space. LaunchHouse invests money, mentorship, and business development resources into promising entrepreneurs to quickly turn their ideas into startup companies. In collaboration with the City of Shaker Heights, LaunchHouse transformed a 23,000 square foot abandoned car dealership into a thriving entrepreneurial ecosystem that is home to over 100 startups and entrepreneurs. Dar is passionate about cultivating strong local and regional support for the entrepreneur community in NE Ohio. He serves as a board member for several young professional organizations and startups as well as the Cornell Center for Transformative Action, Ohio Homecoming, and IngenuityFest. BS Landscape Architecture, Cornell University ‘04. Website Flickr www.launchhouse.com www.flickr.com/photos/ Twitter launchhouse/ www.twitter.com/lnchhouse TEDxCLE www.twitter.com/DarCaldwell www.TEDxCLE.com/darcaldwell Facebook www.facebook.com/LaunchHouse 32
  • 35.
  • 36.
  • 37.
  • 38. INSPIRE + INNOVATE Dr. Lisa Damour The Difference Between Adults and Grown Ups #lisadamour Dr. Lisa Damour directs the Center for Research on Girls at Laurel School, maintains a private psychotherapy practice, consults to schools nationally, is a clinical instructor at Case Western Reserve University, and serves on the board of the Eating Disorders Network. Dr. Damour is the author of numerous academic papers, chapters, editorials, and books related to education and child development. She is co-author with Dr. James Hansell of Abnormal Psychology, a widely-used college textbook and co-author with Dr. Anne Curzan of First Day to Final Grade, a handbook introducing college instructors to the art and craft of teaching. She has worked for the Yale Child Study Center and held fellowships from the Pediatric AIDS Foundation, the Bush Center for Child Development and Social Policy, and the Sadye Harwick Power Foundation. Dr. Damour received her B.A. from Yale University and her Ph.D. in Clinical Psychology from the University of Michigan. Website Twitter www.lisadamourphd.com www.twitter.com/Ldamour Email TEDxCLE lisa.damour@gmail.com www.TEDxCLE.com/lisadamour 36
  • 39.
  • 40.
  • 41.
  • 42. INSPIRE + INNOVATE David Rabinsky Seeing So Much More #davidrabinsky A 13 year resident of the Warehouse District in Cleveland, Ohio, David Rabinsky was born and raised in the east side of the city. After studying abroad and receiving a hospitality degree from the Tadmor School of Hospitality Management in Herzliya, Israel, he returned to Cleveland and opened David’s Gourmet, Inc., an off premise catering company in Cleveland Heights operating from 1983 through 1999. After selling his business, David immediately joined The Ritz-Carlton, Cleveland and is currently the director of social catering. His responsibilities include selling all social events, primarily wedding celebrations at the hotel and The Silver Grille in the Higbee building. In his late 30s, David was diagnosed with the familial genetic condition, Retinitis Pigmentosa and then noticed the slow loss of peripheral and ultimately most of his central vision. At present, some 15 years with the condition, David can see light and dark and occasionally can notice some shapes. David and 4 year-old guide dog, Kody, greet perspective clients in the Motor Lobby of the hotel and escort them to appropriate venues throughout the hotel. Between appointments, David drafts custom proposals on his office computer which is adapted with voice technology, allowing him to keep up with the technology-driven modern brides. David and Kody can be seen traversing the streets of downtown. Mobile TEDxCLE 216.544.7455 TEDxCLE.com/davidrabinsky 40
  • 43.
  • 44.
  • 45.
  • 46. INSPIRE + INNOVATE TED2012 Billy Collins Everyday Moments, Caught In Time #billycollins In the spirit of ideas worth spreading and in honor of TED, we share one of our favorite TEDTalks. Accessibility is not a word often associated with great poetry. Yet Billy Collins has managed to create a legacy from what he calls being poetically “hospitable.” Preferring lyrical simplicity to abstruse intellectualism, Collins combines humility and depth of perception, undercutting light and digestible topics with dark and at times biting humor. While Collins approaches his work with a healthy sense of self- deprecation, calling his poems “domestic” and “middle class,” John Taylor has said of Collins: “Rarely has anyone written poems that appear so transparent on the surface yet become so ambiguous, thought- provoking, or simply wise once the reader has peered into the depths.” In 2001 he was named U.S. Poet Laureate, a title he kept until 2003. Collins lives in Somers, New York, and is an English professor at City University of New York, where he has taught for more than 40 years. TEDxCLE www.TEDxCLE.com/billycollins 44
  • 47.
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  • 50. INSPIRE + INNOVATE Lolah Brown Musical Perfomance #lolahbrown Out of the Cardinal State and home of The Rock and Roll Hall of Fame, hails a songbird whose melodic tone effortlessly captivates the hearts of all who encounter her. Lolah Brown, the Cleveland, Ohio native who began singing at the age of five, has proven that hard work, determination, and unwavering faith can trump any and all obstacles throughout the uncharted roads of life and bring you one step closer to your destiny. As a leading background vocalists to pop & r&b sensations; Nicki Minaj, Keri Hilson and John Legend she has had the opportunity of sharing the stage with Kanye West on the Evolver World Tour, Estelle, Rick Ross, the legendary Stevie Wonder and many more! This year alone, she has juggled being a background vocalist for two national tours, traveling on both the Pink Friday tour for Nicki Minaj and the No Boys Allowed tour with Keri Hilson. Currently, Lolah is working vigorously on her solo project, all while traveling on her second national tour with John Legend. Longtime admirers of Lolah Brown are eager for the rest of the world to hear the voice they have fallen in love with. Website Facebook www.whatlolahwants.com www.facebook.com/ Twitter pages/Lolah-Brown-Fan- www.twitter.com/lolah_brown_ Page/312095668801358 YouTube TEDxCLE www.youtube.com/lolahbrown www.TEDxCLE.com/lolahbrown 48
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  • 54. INSPIRE + INNOVATE Cloud Nothings Musical Performance #cloudnothings In 2009, Cleveland’s Dylan Baldi began writing and recording lo-fi power-pop songs in his parents’ basement, dubbing the project Cloud Nothings. His music quickly started making the Internet rounds, and fans and critics alike took note of his pithy songcraft, infectiously catchy melodies, and youthful enthusiasm. Baldi soon released a string of 7”s, a split cassette, and an EP before putting out Turning On – a compilation spanning about a year’s worth of work – on Carpark in 2010. January 2011 saw the release Cloud Nothings’ self-titled debut LP, which, put next to Turning On, found Baldi cleaning up his lo-fi aesthetic, pairing his tales of affinitive confusion with a more pristine aural clarity. In the interval since the release of Cloud Nothings, Baldi has toured widely and put a great deal of focus on his live show, a detail that heavily shapes the music of his follow-up album, Attack on Memory. For all of early Cloud Nothings’ fun and fervor, Baldi admits that it never sounded like most of the music he listens to. With Attack on Memory, he wanted to remedy this anomaly, and in setting out to do so, Baldi and co. have created an album that shows vast growth in a still very young band. Facebook TEDxCLE www.facebook.com/cloudnothings www.TEDxCLE.com/cloudnothings Twitter www.twitter.com/cloudnothingsOH 52
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  • 58. INSPIRE + INNOVATE TED2011 John Hunter The World Peace Game #johnhunter In the spirit of ideas worth spreading and in honor of TED, we share one of our favorite TEDTalks. Musician, teacher, filmmaker and game designer, John Hunter has dedicated his life to helping children realize their full potential. His own life story is one of a never-ending quest for harmony. As a student, he studied comparative religions and philosophy while traveling through Japan, China and India. In India, inspired by Ghandi’s philosophy, he began to think about the role of the schoolteacher in creating a more peaceful world. As his online biography says: “Accepting the reality of violence, he would seek to incorporate ways to explore harmony in various situations. This exploration would take form in the framework of a game – something that students would enjoy. Within the game data space, they would be challenged, while enhancing collaborative and communication skills.” In 1978, at the Richmond Community High School, Hunter led the first sessions of his World Peace Game, a hands-on political simulation. The game has now been played around the world, on a four-tiered board. It’s the subject of the new film World Peace and Other 4th-Grade Achievements. TEDxCLE www.TEDxCLE.com/johnhunter 56
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  • 62. INSPIRE + INNOVATE Genna Petrolla Citizens & the Next Evolution of Cities #gennapetrolla Genna Petrolla is a marketing professional who lives on the west side of Cleveland. She began her career in Cleveland as the Marketing Director of Progressive Urban Real Estate, where she grew to love the culture and history of each of Cleveland’s distinct neighborhoods. Following her work at PURE, Petrolla helped to launch a program called Greater Circle Living, an employer-assisted housing program that encouraged employees of institutions such as the Cleveland Clinic, University Hospitals, The Cleveland Museum of Art and Case Western Reserve University to live closer to work in the neighborhoods surrounding University Circle. She was also part of the team that founded and produced messy magazine, an online submission-based art, literary and fashion magazine. She was the recipient of the 2010 Judson Smart Living Award for Volunteerism and serves on the Board of Directors of SPACES. In addition, Petrolla serves on the boards of LiveCleveland, a non-profit that promotes the livability of Cleveland neighborhoods and Buzz & Growl, a Cleveland-based sewing and fashion incubator. Email Twitter genna.petrolla@gmail.com www.twitter.com/genna_p Facebook TEDxCLE www.facebook.com/gpetrolla www.TEDxCLE.com/gennapetrolla 60
  • 63.
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  • 66. INSPIRE + INNOVATE Josh Taylor Citizens & the Next Evolution of Cities #joshtaylor Josh Taylor is the Vice President of Brand Strategy and Development at TWIST Creative. He was previously the Director of Marketing and Public Relations for Downtown Cleveland Alliance. He is actively involved in the local development and civic communities and has experience in building partnerships that allow organizations to become more efficient. A native Clevelander, Josh has a passion for restoring pride in the growth and progress of Cleveland and is an advocate for the development of world-class parks and public spaces. Website Twitter www.twist-creative.com www.twitter.com/CLE_Taylor Email TEDxCLE josh@twist-creative.com www.TEDxCLE.com/joshtaylor 64
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  • 70. INSPIRE + INNOVATE Justin Bibb Citizens & the Next Evolution of Cities #justinbibb Justin Bibb serves as Special Assistant to Cuyahoga County Executive Ed FitzGerald. Prior to joining the FitzGerald Administration, Justin was Associate Partner and Director of Community Strategies with Gallup in Washington, D.C. Currently, he serves on the boards of Cuyahoga Community College and City Year Cleveland. He pursued his undergraduate degree in urban studies from American University and the London School of Economics. Website TEDxCLE www.onecuyahoga.com www.TEDxCLE.com/justinbibb Email justin.m.bibb@gmail.com 68
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  • 74. INSPIRE + INNOVATE Mort Epstein A Designer and the Community #mortepstein Mort Epstein has had a lifetime of involvement in social and political causes and in artistic pursuits as a designer, woodworker and teacher. From his start as the son of New York City immigrants, to his 95th year in 2012, Mort has covered a lot of territory, producing creative work along the way. Mort attended WPA art and cartooning classes in Manhattan, where he was exposed to radical political conversations typical of the Depression years of the 1930s. Mort became committed to equal rights and opportunity for all, concepts that have been the guiding principles of his life. In 1937 Mort attended The Cooper Union School of Art, where he developed his life-long commitment to the design principles of directness, simplicity and the Bauhaus idea that “form follows function.” Mort entered the U.S. Army in 1942, spending three years as a designer and model maker. Strong advocates for civil rights in the 1950s, Mort and his wife Marion were active locally in the movement for racial equality. They provided graphic design and artwork, participating in marches and other public demonstrations. In the 1960s and 70s Mort’s political involvement was three-fold. He was active in the fair housing movement which assisted African American families who wanted to find homes in segregated white areas of greater Cleveland. Continued on the next page... 72
  • 75. He participated in the anti-Vietnam War/pro-peace movement, and was a member of the Cleveland Committee on Soviet Anti-Semitism. Community involvement in the 1980s included serving as president of the board of The Art Studio at MetroHealth Medical Center. Mort remains actively involved in the ACLU. Mort started an independent graphic design company based in the Old Arcade, called Community Graphic. He had many commercial accounts, and provided below cost or free graphic services for social service agencies on tight budgets. Mort joined forces with John Szilagyi and formed Epstein & Szilagyi, Designers, Inc., which thrived for 21 years. When Epstein & Szilagyi disbanded in the 1980s, Mort formed another partnership, a firm known today as Epstein Design Partners Inc. Celebrating its 50th anniversary in 2012, Epstein Design continues to be an influential and well-respected firm in the city of Cleveland. Beginning in the late 1960s, Mort also taught in the Graphic Design Department at the Cleveland Institute of Art, helping develop a program where advanced student designed communications for area non-profit organizations. Mort continues to be active in various political and social causes. Mort was honored in 2009 with the Cleveland Arts Prize, Lifetime Achievement Award. Website Facebook www.epsteindesign.com www.facebook.com/epsteindesign Twitter TEDxCLE www.twitter.com/epsteindesign www.TEDxCLE.com/mortepstein
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  • 78. INSPIRE + INNOVATE Dr. Brian Grimberg Buzzkill: How Malaria Has, and Is, Changing The World We Live In #briangrimberg Dr. Brian Grimberg, an Assistant Professor of International Health at Case Western Reserve University School of Medicine, as Principal Investigator, leads an international team of researchers investigating treatment and prevention options for malaria at the School of Medicine’s Center for Global Health & Diseases which is home to a National Institutes of Health International Center of Excellence for Malaria Research - one of only ten around the world. Malaria kills 1.2 million people annually and hampers the modernization of endemic countries. Dr. Grimberg’s research is focused on the cell biology of malaria parasites. Widespread drug resistance to current treatments has further limited treatment options for those in need. This challenge drives the mission of Dr. Grimberg’s lab, which focuses on screening traditionally used native treatments to develop new drugs. Additionally, he is working on the development of new antimalarial vaccines and rapid malaria diagnostics. Dr. Grimberg is a Fellow of the Royal Society of Tropical Medicine & Hygiene and has received numerous awards including Excellence in Science, American Association for the Advancement of Science; Young Investigator Award, Great Lakes International Imaging & Flow Cytometry Association; and Superior Merit Award for Efforts Above the Call of Duty, NIH. Website TEDxCLE www.case.edu/orgs/cghd www.TEDxCLE.com/briangrimberg Email 76 endmalaria@case.edu
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  • 82. INSPIRE + INNOVATE Dr. Yohannes Haile-Selassie Searching for Our Ancestors in the Afar Desert of Ethiopia: An Incessant Affair #yohanneshaileselassie Dr. Yohannes Haile-Selassie is the Curator and Head of Physical Anthropology at the Cleveland Museum of Natural History and Adjunct Professor of Anthropology at Case Western Reserve University. He conducts research on early human evolution in Africa. His work centers on the Afar region of Ethiopia where he and his team survey large areas looking for fossil remains of early humans and other animals to better understand the paleobiology and paleoecology of these early humans and, ultimately, our origins. His research has been published in top scientific journals, including Nature, Science, and Proceedings of the National Academy of Sciences. He is a Fellow at the Institute of the Science of Origins (Case Western Reserve University) and the American Association for the Advancement of Science. Website Email www.cmnh.org/site/ yhailese@cmnh.org ResearchandCollections/ Phone PhysicalAnthropology/Staff/Haile- 216.231.4600, ext. 3242 Selassie.aspx TEDxCLE www.TEDxCLE.com/ yohanneshaileselassie 80
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  • 86. INSPIRE + INNOVATE Philip Niles Where New Ideas Come From: Growing Up (& Down) Euclid Avenue With the Help of Open Data #philipniles Philip Niles is pursuing his M.D. and M.B.A. degrees at Case Western in Cleveland. He completed his undergraduate magna cum laude in three years as a Trustee’s scholar, and majored in economics. Philip has been living and working in Cleveland for the past 8 years and has pursued several independent projects including: evaluating the economic value of renovating public square, starting an HIV/AIDS testing center in Kenya, working as a supply chain management consultant for ORBIS International, an organization committed to preventing avoidable blindness through the use of its airplane-turned- eye hospital, in the Philippines, Myanmar and Vietnam. Niles was named a Cleveland Clinic Healthcare Management Scholar, and consulted for the Cleveland Clinic Quality and Patient Safety Institute on the costs of postoperative complications. Philip has performed research at the Bascom Palmer Eye Institute, studying the cost- effectiveness of diagnostic imaging in glaucoma patients, and he delivered a podium presentation at the 2011 meeting of the Association for Research and Vision in Ophthalmology (ARVO). He will begin his ophthalmology residency in July, 2013 at the University of Iowa. Philip is part of the TED2009 Fellow class. Email TEDxCLE PN@case.edu www.TEDxCLE.com/philipniles 84
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  • 89. A special thank you to all of the sponsors that made this event possible.
  • 90. SPONSORS 88
  • 91. helping others spread ideas + 20 years for proud sponsors of TEDxCLE theadcomgroup.com
  • 92. SAVE THE DATE SOLSTICE Cleveland’s premier music festival Saturday, June 30, 2012 Tickets on sale Tuesday, May 1 For details, visit ClevelandArt.org/solstice
  • 93. “ ” Great minds discuss ideas; average minds discuss events; small minds discuss people. – Eleanor Roosevelt The George Gund Foundation is proud to sponsor TEDxCLE. www.gundfdn.org
  • 94. MailChimp is a proud sponsor of TEDxCLE. www.mailchimp.com
  • 95. Printing for this book donated by Oliver Printing Co. www.oliverprinting.com
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  • 97. innovation&action TEDxCLE is a project of shark&minnow. www.sharkandminnow.com
  • 98. University Circle Inc. is a proud sponsor of TEDxCLE. www.universitycircle.org
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  • 102. ORGANIZERS Hallie Bram Kogelschatz + Eric Kogelschatz #halliebramkogelschatz #erickogelschatz Hallie & Eric have a passion for communication - whether it be on the behalf of clients over their time in the advertising industry or good ideas that spur positive change on a local or global scale. Upon returning to Cleveland from Boston in 2009 Hallie & Eric founded TEDxCLE. Their goal remains to bring positive thinking from Cleveland to the world, helping to reshape the way that citizens & those outside of the region think of Cleveland. The Kogelschatz duo is honored to have you here & look forward to more innovation, growth and positive change in Cleveland because of big thinkers like you. Website Twitter www.sharkandminnow.com www.twitter.com/sharkandminnow Email Facebook hallie@sharkandminnow.com www.facebook.com/ eric@sharkandminnow.com sharkandminnow TEDxCLE www.TEDxCLE.com/organizers 100