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Designer water stp
- 2. Introduction Segmentation Geographic Demographic Psychographic Behavioral Targeting 4Ps Positioning Design Vs Price 2 Contents
- 3. Introduction HEADQUARTERS Yangon, Myanmar PRODUCTS Bottled Water PARENT Consumer Goods Myanmar Co.,Ltd AVAILABLE 12 pack sizes: 525ml, 950ml. WEBSITE www.cg-m.com
- 5. Segmentation 5 Geographic Segmentation Density - Urban, Suburban Cities - Yangon, Mandalay, Mawlamyaing Taunggyi, Magway, etc.. 40%60% Urban Suburban
- 7. 7 Demographic Segmentation Age - Under age to adult Demographic Income level - Upper Class - Middle Class - Lower Middle Class - Lower Class Segmentation
- 8. Behavioral Segmentation Benefits – Healthy, Satisfied, Quality, Economy User status – Nonuser, first-time user, regular user User rates – Light user, medium user, heavy user Loyalty – None, Medium, High Segmentation
- 9. 9 Targeting
- 10. Targeting 10 Quality Product Design Features Packaging 200Kyat For 525ml Prices 300Kyat For 950ml
- 11. Targeting Retail Outlets Direct Sales Pharmacy Place Restaurant Oil, Gas Hotel Express
- 12. • Social Media • Visual Media Targeting • Contests • Campaigns
- 15. 15
- 16. • High Quality • More Attractive • More Confidence Brand Slogan “Awaken the Intelligence” Positioning