Fatima Abreu, Nielsen, TAM Operations Governance Manager Damien Pilkington Lewis, Nielsen, Chief Systems Architect

1. VALIDATION &
QC GUIDELINES
UKRAINE, 17 OCTOBER 2013
FAITMA ABREU

2. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
TODAY’S TOPICS
•
Why Validation
•
Nielsen’s Recommendations
•
Quality Control Responsibilities
•
Quality Control Automation
•
Key Success Factors
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3. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
WHY VALIDATION
•
Eliminate errors or inconsistencies from the data collected .
•
Automatically and unbiased process without human
intervention.
Quality
Control
Polling
Database
Polling
Database
Rules &
Parameters
Discarded
Data
Audience
Database
Audience
Database
Clients
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4. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
WHY VALIDATION
Low Cooperation
• Uncovered
viewing
Technical
problems:
• Incomplete
information
• Unidentified
Station
• Lazy viewing
Uncovered Viewing
Attribution:
• Delays
between:
• TV On and
login info
• channel
changes and
login
Other:
• Home rejection
24hrs viewing
• Stm Rejection
Constant Viewing
from start time 4
hrs
• Families withheld
& on trail
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5. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
NIELSEN’S RECOMMENDATIONS
Discard households with…
•
missing demographic
•
viewing produced by unknown TV set
•
a percentage of uncovered viewing greater than 50%
•
a lazy viewing greater than 2 hours
•
more than 30% of unidentified stations.
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6. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
QUALITY CONTROL RESPONSIBILITIES
The Quality Control Department guarantees the data
provided by Nielsen TAM is representative of the population
measured and is free from any distortion or bias.
High in-tab levels & high data quality
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7. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
QUALITY CONTROL SYSTEM
•
•
Single report addressing ALL issues
Households are allocated a performance based score
•
Score is based on the following factor groups:
•
Deviation of the HH weight
•
HH viewing level
•
Intab history
•
Exception values
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8. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
HH PROCESS FLOW
Recruitment
Installation
Line Test Process
Running In
Data Production
Successful
Validation
Validation
Audience DB
Pollux IBIS
UNITAM QC Tools
Actions
Contact Panel Member
Settings Update
Remote Maintenance
Field Visit
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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

12. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
THE TOOL OF PARAMETER SETTINGS HH
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13. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
SOFTWARE INSTALLATION - ON-SITE / REMOTE
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