The document discusses strategies for growing the audience of public radio over the long term. It identifies increasing the audience among black, Hispanic, and younger college graduates as opportunities. It establishes three imperatives: using public radio in a way that adds value to changing communities, taking advantage of new platforms, and increasing competitiveness. Working groups are formed to address issues like diversity, equity, and inclusion, marketing, programming, and capital strategies. Frontline public radio professionals provide views and recommendations for changes that could increase the audience.

1. grow the audience for public radio toward a strategy for greater use and deeper value

3. Recent Listening Trend Is Flat

4. Last Wave of Growth Driven By News Format Stations

5. Streaming Still Fraction Of Broadcast

6. More Degrees After Your Name More Likely You Listen

7. Market Education Can Predict Public Radio’s Share

8. Potential Audience for Public Radio Increases Every Year

9. Asians, Blacks and Hispanics Younger College Graduates

10. Public Radio’s Share of Listening College Graduates

16. Views from the front lines

19. grow the audience for public radio toward a strategy for greater use and deeper value