The document discusses how communication has moved from phone books to social media platforms. It emphasizes starting with a clear strategy and goals in mind when choosing one or two social media platforms. The rules of engagement stress listening first, contributing and sharing value, focusing on others rather than self-promotion, being a thought leader, avoiding spam, and being authentic and consistent. Defining goals, threats, brand ambassadors, and boundaries around personal and professional messaging is also recommended for effective social media use.

2. PHONE BOOK IS DEAD.
so how are we connecting?
where are the conversations happening?

3. YOU’RE EITHER ON THE
BUS... OR UNDER THE BUS!

4. Social Media Overload!!

5. JEFF BOOTH ~ CEO BUILD DIRECT
Values : Transparent : Authentic : Inspire : Trust

6. JEFF BOOTH ~ CEO BUILD DIRECT
Values : Transparent : Authentic : Inspire : Trust

7. infographic by Mark Smiciklas @Intersection
Based on Shane Gibson Podcast

8. START WITH THE BASICS
Strategy First then pick 1 or 2 platforms based on your goals.

9. RULES OF ENGAGEMENT
(Rules are more important than the Tools!)
1. Stop broadcasting/selling...Start Listening!
2. Contribute and share!
3. It’s NOT about YOU! Promote/lift up others!
4. Be a Thought Leader...don’t be afraid to offer
opinion!
5. Don’t be a social spammer!
6. Be authentic!
7. Be consistent!

10. Define your goals
(ie Internal Corporate Culture vs External Recruiting)
Define your threats (ie employee privacy law)
Identify your brand ambassadors
Discuss personal vs professional messaging

11. SOCIAL GUIDELINES

13. Social Media : Social Communications : Social Business
...Just Communications...
Just Business