Link introduction to_location_based_marketing_v0.1

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An introduction to location based services (LBSs), presented at Get Digital 2010, Dublin. Introducing LBSs with, describing opportunities, challenges and showing examples of remarkable campaigns. Credits to Kirsten Vang for some of the images used.

Technology

Location Based Services Basics, challenges & opportunities from a marketers perspective Polle van Elsacker Online Marketing Consultant Dublin, 22 October 2010

A short introduction … Polle van Elsacker [email_address] http://twitter.com/tllmn http://nl.linkedin.com/in/pvelsacker search engine marketing web analytics eCommerce consulting

Technology changes behaviour and media consumption

How mobile phones are being used while in town

What is a Location Based Service ( LBS ) ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Location provides an enhanced user experience ,[object Object]

Location is a game changer for social networks Passive Real Time Participatory What have you been up to? Where are you? Can I join you? What are you doing right now?

Impact of LBS on traditional websites Powerhouse Tools Website

The rise of location based services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introducing Foursquare ,[object Object],[object Object],[object Object],[object Object],[object Object]

Application running on a mobile device ,[object Object],[object Object],[object Object]

Basics of Foursquare principles ,[object Object],[object Object],[object Object]

What Foursquare users do ,[object Object],[object Object],[object Object],[object Object],Pssst pretty lame imho

Sharing your location on multiple social networks

Early adopters are enthousiastic influencers

Why is Foursquare different from Twitter? ,[object Object]

Using Foursquare to connect with local users ,[object Object]

Foursquare Promotion: Encourage Check-ins

Foursquare Promotion: Jimmy Choo Trainer Scavenger Hunt

LBS Challenge: Quantifying the Opportunity

LBS Challenge: Sufficient Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can you do? ,[object Object],[object Object],[object Object],[object Object]

What would I advice? ,[object Object],[object Object],[object Object],[object Object]

My contact details Polle van Elsacker [email_address] http://twitter.com/tllmn http://nl.linkedin.com/in/pvelsacker

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Link introduction to_location_based_marketing_v0.1

1. Location Based Services Basics, challenges & opportunities from a marketers perspective Polle van Elsacker Online Marketing Consultant Dublin, 22 October 2010

2. A short introduction … Polle van Elsacker [email_address] http://twitter.com/tllmn http://nl.linkedin.com/in/pvelsacker search engine marketing web analytics eCommerce consulting

3. Technology changes behaviour and media consumption

4. The rise of smart phones

5. How mobile phones are being used while in town

8. Example of LBS: iNap

9. Example of LBS: cab4me

10. Example of LBS: ShopSavvy

11. Location is a game changer for social networks Passive Real Time Participatory What have you been up to? Where are you? Can I join you? What are you doing right now?

12. Impact of LBS on traditional websites Powerhouse Tools Website

13.

14.

15.

16.

17.

18. Sharing your location on multiple social networks

19. Early adopters are enthousiastic influencers

20.

21.

22. Sample offers

23. Foursquare Promotion: Encourage Check-ins