Connected Life provides the world’s most comprehensive view of the connected consumer, enabling the development of connection strategies for markets, targets and consumer segments. Exploring how connectivity is changing the lives of consumers across the planet; representing 90% of the online population.

1. © TNS
Get to know the connected shopper
1
More info: Connected Life 2016

2. © TNS
The shopper mindset
2
Shoppers in the exploration mindset
want to explore which products best meet their needs
Pressured
I had an immediate
requirement and needed
to buy something from
that category
Explore
I wanted to explore
products available which
would best meet my needs
Routine
I was buying category
products as usual/ regular
shop of this category
More info: Connected Life 2016

3. © TNS
The opportunity for you:
3
Connected shoppers in the exploration mindset are
Easier to influence
Most likely to research online
Biggest spenders

4. © TNS 4
Every category has it’s share of Exploration shoppers
For FMCG* this mindset is smallest in number of customers
But… biggest in total spend
*See all Connected Life categories here

5. © TNS 5
FMCG has the biggest percentage of open shoppers:
Open shoppers are customers with no brand or
more than one brand in mind;
or they are open to changing their mind during the shopping journey
See all Connected Life categories here

6. © TNS
Example: Personal Hygiene Products
6
79%
Open shoppers
in the
exploration
mindset
See all Connected Life categories here

7. © TNS 7
Exploration mindset shoppers are most likely to research online
Improve your brand experience
by using the higher reach of
online channels in this group

8. © TNS 8
What do people look for online? (hygiene products)
17
12
11
8
8
Price check
Search engine
Brand website
Mobile instore
Retailer website

9. © TNS
Who are the open shoppers in your market?
Which touchpoints should you prioritise?
Contact us and get to know the connected shopper
#connectedlife Visit our website
9
Gino De Vooght
Client service manager
Gino.De.Vooght@tnsglobal.com
T +32 2 215 1930
M +32 473 60 08 37
Hannah Merki
Research Executive
Hannah.Merki@tnsglobal.com
T +32 2 300 2054

10. © TNS
More about the Connected Consumer?
10

11. © TNS
The Connected Consumer
www.tnsglobal.be/what-we-do/get-connected
11
Connected Life provides the world’s most
comprehensive view of the connected consumer,
enabling the development of connection strategies for
markets, targets and consumer segments
Exploring how connectivity is changing the lives of
consumers across the planet
Representing 90% of the online population
Download the Connected Marketing ebook here

12. © TNS
Connected Life 2016
60,500 consumers50 markets
3
www.tnsglobal.be/what-we-do/get-connected

13. © TNS
Demographics and life stage
 Age
 Gender
 Education
 Income
 Household structure
 Age of youngest child
 Household decision maker
Mobile operator brands
 Major mobile operators in every
market
 NPS for each operator
*Categories & target groups
58 product categories across
the following
 Baby care
 Food and drinks
 Household care
 Personal care
 Personal hygiene
 Pet food
 Apparel
 Automotive
 Financial services
 Medicine
 Music
 Technology
 Tobacco
 Travel
19
www.tnsglobal.be/what-we-do/get-connected